Leading Philippine mobile phone company Cherry Mobile has entered into a co-branding partnership with the country’s number 1 mobile brand and surveyor of the digital lifestyle Globe Telecom to launch the new Cherry Prepaid SIM and phone bundles.
Here is the video of Michael V performance during the event;
“This year marks another milestone for the company. After dominating the market with its hip entertainment-on-the-go TV and multimedia smartphones, Cherry Mobile gets even better as it partners with Globe to provide Filipinos with the newest and most diversified prepaid mobile service – the game-changing Cherry Prepaid powered by Globe,” says Cherry Mobile Chief Executive Officer Maynard Ngu.
Globe President and CEO Ernest noted that the co-branding agreement forms part of the telco’s commitment to enable the digital lifestyle of the mass market segment, leveraging on Cherry Mobile’s strong foothold in the prepaid market with its compelling device offerings.
“With competition in the mobile industry getting more intense and cutthroat, this co-branding agreement will allow us to explore business models that will generate new revenue streams as well as strengthen our position in the prepaid segment and as the network of choice for smartphone users,” Cu said.
Users can choose between a P399 Lite Bundle that comes with a CP1 Bar Phone, a 999 Big Time Bundle that comes with a Cherry Mobile Astro Smart Phone, and P1699 Partner Bundle that comes with two mobile phones: a Cherry Mobile Comet Smart Phone and a CP2 Bar Phone. All Cherry Prepaid Phone Bundles come with a Cherry Prepaid SIM and freebies so one can immediately enjoy using the service.
“We are constantly trying to push and redefine what it means to be connected, and Cherry Prepaid’s unique offers like the Bonus Load; the CM365 option that allows the SIM to stay active for a year even without load which is perfect for OFW’s; as well as the CM399 which has the longest data validity of 60-days for data usage and other mobile internet offers that can be rollover; will empower more people than ever before,” Ngu added.
“This partnership with Cherry Mobile serves as a vehicle for us to provide mobile internet services for every Filipino to ultimately empower their digital lifestyle, further increasing smartphone penetration in the country and positioning the Philippines as the next digital lifestyle capital of the world,” expressed Cu.
Globe remained the undisputed leader in the mobile data segment with mobile browsing and other data revenues reaching P15.1 billion for the first nine months of 2015, up by a solid 48% from P10.2 billion a year ago. Mobile data users grew by 126% year-on-year, while mobile data traffic increased by 89% from previous year’s level.
“We realized early on that in order to fully achieve what we sought out to do, we have to remain steadfast in our belief that real innovation happens when it helps to benefit the majority, and not just the few,” Ngu said.
He further added that: “When people can enjoy the fruits of the innovation that Cherry Mobile provides. When Cherry, the pioneer in mass market mobile connectivity can combine high quality mobile phones and prepaid service into one affordable package. We can then safely say that my dream, our dream is no longer just a dream, but a happy reality.” As Cherry finally reaches its dream of providing “everything for everyone”, Ngu further said that: “In reaching this dream, one cannot help but dream some more – to provide the countless Filipinos access to data, of bringing the internet to the masses.”
For more information about Cherry Mobile and Cherry Prepaid, visit www.cherry.com.ph or https://www.facebook.com/cherryphilippines
