Trusted multinational consumer goods company Procter & Gamble (P&G) Philippines recently expanded its baby care export to Asia’s biggest players, Korea and Vietnam, as follow-through on the company’s Php 864 million investment in the Philippines.

“As our country moves on to economic recovery with the new leadership and administration, P&G is supporting this with our investments that promote superior manufacturing of products for export, job upskilling, and economic growth,” says P&G Philippines President and General Manager Raffy Fajardo. The new Pampers export line will produce premium quality Pampers Pull Up Diaper Pants for export to Korea and Vietnam.

For DTI Secretary Fred Pascual, the manufacturing line can also be used as a stepping stone to further globalize the Philippine export industry citing the recently formalized participation of the Philippines in the Regional Comprehensive Economic Partnership (RCEP).

“As a Philippine-based manufacturer, P&G Philippines can leverage RCEP to enhance its access to the Asia-Pacific regional market, as well as its linkages to the global value chain. RCEP will make some production inputs more accessible, our exports more competitive, and manufacturing in the country less expensive. But as it stands, the new line will link the Philippines to the global value chain for manufacturing and distributing diapers across Asia,” says Pascual.

To date, P&G Philippines is exporting its superior hygiene, feminine care, baby care, and laundry detergents to nine countries in the Asia-Pacific region, with South Korea, Vietnam, Malaysia and Thailand on the roster.

The main machinery and equipment used for the new Pampers line is among the most advanced Pampers pants line in P&G across the globe. With this, P&G and DTI are anticipating not only creation of direct and indirect jobs but also the upskilling and re-skilling of workers with the technological skills and know-how required to work on the line.

DTI also mentioned that the new Pampers line supports their mission to facilitate a healthy business environment that enables trade and businesses to thrive.

“P&G Philippines’ investment is a testament to our country’s strong macroeconomic fundamentals and shows that our structural reforms are well-crafted and working toward facilitating investments. These pandemic shock absorbers (so to speak) caused the Philippine economy last year, 2022, to grow at the high rate of 7.6% GDP, the highest rate in over four decades,” says Pascual.

For over 87 years, and most especially during times of need, P&G has always been a Force for Growth and a Force for Good in the Philippines – serving the country through its superior trusted products that promote health and hygiene, and investments that help boost the economy and create jobs. In this new era of economic growth, P&G again demonstrated its commitment to be a nation-building partner that the country can count on.

As the new year unfolds, our mommies and daddies have their own resolutions on how they can be better Power Parents to their babies. This may includegiving babies only the best diapers that will protect them from itchy, uncomfortable rashes. After all, their skin health and comfort should always be a priority. If you have not tried the new Pampers RASH SHIELD with LOTION with ALOE, now is the time to let your babies experience it and not miss out!

Mommies and daddies from all over the country have reported that their babies are happier, more active, and as parents, having found this producthas made them want to kembot all day with their kids!

What are our momfluencers and celebrity dads saying about the all-new and improved Pampers with Lotion with Aloe? As more Power Parents discover the new Pampers Rash Shield with Lotion with Aloe, they also notice that their babies are getting that all-around protection from rashes, giving them more freedom to be more active! Here’s what they are saying:

“Talagang napapa Kembot ang Mithi naming tuwing naririnig ang mga paborito niyang kanta habang suot ang Pampers Rash Shield with Lotion with Aloe!” Trina Candaza notes.

According to Mommy YouTuber Dani Barretto-Panlilio, “I’ve always believed in Aloe, ang lakas niya maka moisturize.”

Model, designer, and blogger Sandy Riccio “Mapa kembot man or him learning how to roll over, I never have to worry thanks to the new and improved #PampersRashShield powered with lotion with aloe!”

Aside from the new Pampers LOTION with ALOE, parents love the exciting rewards they get from Pampers. For example, just visit pamperserwards.ph, scan the receipts of your Pampers Lotion with ALOE pants or taped diaper purchase andautomatically get a chance to win online vouchers!

You may also join the Pampers Kembot Nation Challenge[1] today to win cash prizes of up to P100,000 when you upload a video of your babies dancing to the Kembot Nation jingle!

Here are the full mechanics:

1.Purchase the new Pampers with Lotion with Aloe.

2.Upload a link of your baby’s video dancing to the Kembot Nation jingle on Facebook or Instagram.

3.Power Parents must submit their video entry via pampersrewards.ph on or before February 28, 2022, 11:59PM.

4.State in your caption how active your baby gets when they use the new Pampers with Lotion with Aloe and include these hashtags: #PampersRashShield #PampersKembotNation #PampersPH.

The grand winner will be getting 100,000 pesos in cash, 3 winners of 10,000 pesos cash, and 10 winners of 2,000 worth of e-Comm vouchers. Find out more in pmpersrewards.ph.

Give your babies all-around protection from rashes, try the new Pampers with Lotion with Aloe and let your babies kembot all day, every day!

[1] DTI Fair Trade Permit No. FTEB-133265 Series of 2021

What happens when mothers come together to celebrate their personal advocacy of wellness? A Wellness Moms Movement emerges- a movement of change by mothers rallying as one for a better and healthier lifestyle.
Celebrity mothers and special guests were present during the official launch of Wellness Moms by Procter & Gamble and Robinsons Supermarket held recently at Marco Polo Ortigas, where different aspects of motherhood—Baby, Family/Household, and Personal Wellness—were openly discussed by celebrity mom guests Denise Laurel, Nikka Martinez-Garcia, and host Issa Litton during the talk show that highlighted as well P&G’s own wellness products and how they fit into one's life.
For example, Mom’s son returns home after playing outside, washing his hands with Safeguard for 99.9% germ protection before eating dinner. After mealtime, Mom can now easily wash away the grease of the dirty dishes with Joy Antibac, as well as any stains on her son’s clothes with Ariel Power Gel. Night time arrives and her baby daughter needs to sleep, so Mom soothes baby with Vicks Baby Rub, putting on her Pampers for a dry, peaceful sleep, covering her in a soft, comfy blankie, thanks to Downy Baby Gentle. These wellness products and their home benefits were presented in the Mealtime Tips and Bedtime Tips Wellness videos released online.

Moms shared their personal tips and bytes of advice to one another, talking about how Wellness Mom products have helped make their life at home an easier, safer, healthier and happier one. Also, to further showcase the unity of this movement, a special Moms for Wellness mosaic wall made up of photos of different moms around the country was also revealed.
Aside from P&G, Robinsons Supermarket, who has always supported the wellness movement, has proven that two is better than one when it comes to progress and change. This mutual undertaking paved the way for a solid partnership, which was also officially revealed last Thursday through the Wellness Moms promo! From now on, whenever one buys three of the participating Wellness Moms products (Safeguard, Joy Antibac, Ariel Power Gel, Downy Baby Gentle, Oral-B, Pampers, or Vicks Baby Rub) at any Robinsons Supermarket, he/she will instantly receive Robinsons Supermarket GC’s worth 50 pesos!
The media launch of the new Wellness Moms movement was not only an informative event, but also a fun gathering of moms who only want what’s best for their families. With games, new knowledge, and special P&G and Robinsons Supermarket giveaways, moms made their way home with an extra push of encouragement and motivation to continue living the Wellness Moms life.

Every day marks new adventures, new experiences and new milestones for babies, and as much as possible, moms would like to record and preserve every moment in a special way.  This is especially true for celebrity mom and Pampers brand ambassador Andi Manzano.

 

“Having an online scrapbook of baby’s precious milestones can really make a difference in every mom’s life,” Andi shared. “It is like Facebook meant for our babies!”

 

To help moms easily cherish and treasure baby’s many firsts in life, the world’s no.1 diaper brand recently introduced a fun and exciting online app FirstBook. The app allows moms toshare photos and videos of baby’s first achievements in just a snap!

 

During the launch of FirstBook, the ever beautiful Andi expressed her excitement and some worries about embracing motherhood.  “I can’t wait to see her and touch her for the first time, yet I’m also a bit nervous,” she said. “For now, I’m just really praying for a safe and easy delivery.”

 

The stars aligned and Andi, together with her hubby GP, welcomed a beautiful and healthy baby girl named Pilar Olivia. "There are no words that can describe that moment when they hand you your baby and you hold her for the very first time," she said in a social media post.

 

From the first sight of baby Pilar Olivia to her first touch to her first cry, Andi’s FirstBook posts now include her little girl’sfirst long nap, their first photo shoot together, her first car ride, and many more precious moments. After posting baby’s 12 first milestones in FirstBook, Andi can already publish hervery own FirstMovie, a personalized video of baby Pilar Olivia’s firsts.

 

The launch of FirstBook also coincided with the unveiling of Pampers’ best and driest diaper in 10 years, the all-new Pampers Baby Dry. This new diaper provides up to 12 hours of superior overnight dryness, through a new core technology that features a Soft Touch-Dry Layer, which quickly absorbs wetness to keep it away from baby’s skin,and Magic Gel, which helps absorb and lock in up to 7 wettings, from night until morning.

 

With the innovations of the Pampers Baby Dry, it is now easier for mommies to ensure their precious ones a night of complete sleep – a process that helps babies greet the next day with happier hearts, healthier bodies, stronger minds and many firsts in life.

 

“With these newest surprises from Pampers – Firstbook and Pampers Baby Dry – we can greet each morning with smiles on our faces and gladly celebrate our journey of firsts with our precious ones,” shared Andi.

Mommies always love to flood their FaceBook walls with photos and videos of their babies, and there’s no wonder why: from the very first time they hold their babies in their arms to their babies’ first laugh and first crawl – moms know every single milestone is truly precious and worth sharing with the rest of the world.

 

Because each day is like a new page of priceless memories, the world’s leading diaper brand Pampers recently launched a digital scrapbook made for both moms and babies – FirstBook, an online FaceBook app that allowsmoms to create and preserve a visual journey of all baby’s developmental milestones. After posting baby’s 12 first milestones in FirstBook, moms can also publish their very own FirstBook movie, a personalized video of all baby’s firsts.

 

The app was recently launched during the introduction of Pampers Baby Dry, the best and driest diaper in 10 years.Pampers® Baby Dry features new core technology to deliver a thinner and drier diaper: a Soft Touch-Dry Layer which quickly absorbs wetness to keep it away from baby’s skin and Magic Gel which locks in wetness for up to 12 hours of skin dryness, so babies can enjoy continuous sleep to help them achieve their many firsts in life.

 

Olivia. “With this newest online app from Pampers, we can greet each morning with smiles on our faces and celebrate our journey of firsts with our precious ones,” she added.

 

For moms who will share their baby’s Firstbook moviefrom now until June 2015, Pampers has a special treat for you! Just upload the video with the official hashtag#FirstsWithPampers and stand a chance to win 1 year’s worth of all-new Pampers Baby Dry! FirstBook PC and mobile versions are now available, and can be accessed via http://www.firstbook.ph.

(L-R) country marketing manager of P&G Distributing (Phils.), Inc. Jan Ang, brand ambassador Andi Manzano, Gelli Victor, andcommunications manager of P&G Distributing (Singapore), Inc. Lisa Cunningham

The world’s no.1 diaper brand launched the all-new Pampers Baby Dry and FirstBook, an

online app that allows mommies share and celebrate baby’s firsts

 

Making every single day free from worries for moms and just full of firsts for babies, the world’s leading diaper brand Pampers recently unveiled the best and driest diaper in 10 years – Pampers Baby Dry. In an intimate launch held at Active Fun, Bonifacio High Street, Pampers highlighted how its latest diaper innovation helps babies achieve their many firsts in life and how mommies can celebrate them in a more delightful way.

 

Complementing the event’s theme Love at First Sight, Pampers featured its newest brand ambassador, first-time mom Andi Manzano-Reyes. Present to welcome Andi to the Pampers family, as well as enlighten mommy guests about the company’s newest surprises were communications manager of P&G (Singapore), Inc. Lisa Cunningham,country marketing manager of P&G Distributing (Phils.), Inc.Jan Ang and brand manager Camille Aquino.

 

“Ever since 1956, Pampers has made it its purpose to care for every baby’s happy, healthy development through providing complete sleep for babies all around the world,” said Cunningham. “And today, we are launching another series of firsts – which are all designed to help your baby achieve milestones every day,” she added.

 

To help guests understand how Pampers Baby Dry helps babies achieve overall development, Andi and event host Gelli Victor, who also recently gave birth to her daughterGiuliana, kicked off the program with a conversation with partner pediatrician Dra. Apple Alfonso. “Babies need twice as much sleep as adults. Sleep for them isn’t just about resting, it is about the overall development of their health,” shared Dra. Alfonso. Because a wet diaper is one of the most common reasons for negatively affecting baby’s sleep, Pampers wants to support all babies in achieving their firsts by ensuring up to 12 hours of dryness to help baby get complete sleep.

 

Pampers® Baby Dry features new core technology to deliver a thinner and drier diaper: a Soft Touch-Dry Layer which quickly absorbs wetness to keep it away from baby’s skin and Magic Gel which locks in wetness for up to 12 hours of skin dryness, so baby can get complete sleep fromnight until morning. It also has stretchy tape sides thatprovide a superior fit, while All Around Breathability and SoftCotttony Cover give babies the ultimate skin comfort to ensure a night of complete sleep.

 

To show how Pampers Baby Dry really works, Jan Ang,with the help of Pampers Baby Wellness Specialists,conducted a live demo for mommy guests. Through the 12 hours dryness and stretchy sides demo, Pampers has proven that its newest product is indeed the best and driest diaper available in the market today. “Pampers was the first diaper in the Philippines, and now with this big innovation, we are again bringing a new standard of diapers to moms,” said Ang.

 

The product launch was followed by another big first from Pampers. Made especially for Filipino moms, online FB app Firstbook is a digital scrapbook that allows mommies to post and cherish their little bundle of joy’s newest accomplishments. Mommies can also publish baby’s very own Firstbook movie, a personalized video of all baby’s firststhat they can share on Facebook!

 

“This is truly a great gift for mommies like us!” said Andi.Andi, who gave birth to baby Pilar Olivia, has already posted a photo of her baby’s first long nap with the official hashtag#FirstsWithPampers. Moms who use FirstBook like Andi and also share baby’s Firstbook movie from now until June 2015to stand a chance to win 1 year’s worth of all-new Pampers Baby Dry!

 

“With this newest product and online app from Pampers, we can greet each morning with smiles on our faces and the reassurance that our precious ones can truly achieve healthy development,” shared Andi. Pampers Baby Dry is now available in all stores nationwide, while moms can accessFirstBook via http://www.firstbook.ph.