As Pascual Laboratories, Inc.’s (PascualLab) flagship brand, Poten-Cee, celebrates over five (5) decades of serving the vitamin C needs of Filipinos, it continues to carve milestones in the health industry. At the 60th Anvil Awards at the Manila Hotel, PascualLab received a Silver Anvil from the prestigious PR Society of the Philippines (PRSP) for Poten-Cee's 50th-anniversary campaign, #FiftyFortifiedandForgingForward.

#FiftyFortifiedandForgingForward celebrates 50 years of Poten-Cee which began as pedia brand Infan-Cee. Originally launched to offer vitamin C supplementation, the brand has since evolved to meet the health requirements of various individuals and has adapted to the Filipinos' diverse health and lifestyle needs, including immunity support as brought to the fore by the recent pandemic. The campaign for internal and external audiences highlighted these innovations across various media platforms, including digital and Corporate Social Responsibility (CSR) initiatives.

For successfully capturing the milestones and meaningfully engaging stakeholders who helped shape Poten-Cee into the well-loved brand that it is today, the campaign met the award-giving body’s strict criteria.  It was then shortlisted among a record-breaking 586 entries, with only 122 or 20% making the cut, earning PascualLab its first Anvil.   

According to Mickey de Quiros, Anvil Committee Chairman: “While the volume of entries is impressive, we must remember that the Anvil Awards have always stood for one core principle—integrity. The true value of an Anvil lies not in the number of awards given, but in the quality of the work. So, as we honored winners, we are reminded that the recognition is a reflection of the impact they have on the communities and industries they serve. It is about creating meaningful change through well-crafted, thoughtful, and strategic campaigns.”   

This 2025 and forging forward, Poten-Cee affirms its commitment to Filipinos.    

Valerie Anne T. Sison, Group Product Head shared: “Quality and care are at the heart of PascualLab’s service. With Filipinos’ health needs front and center, Poten-Cee, will continue to move forward with health innovations tailor-fit for customers’ needs, offering benefits beyond immunity.  We always go forward, true to our 50th-anniversary mantra.”   

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada, Shopee, and Tiktok stores.

https://www.lazada.com.ph/shop/pascuallab/?path=index.htm  

https://shopee.ph/buyer/login?next=https%3A%2F%2Fshopee.ph%2Fpascuallabstore

https://www.tiktok.com/@officialpascuallab

Say goodbye to sniffles and hello to wellness! Pascual Laboratories, one of the Philippines’ top pharmaceutical companies, introduces PELARGO—a natural solution to help ease common cold symptoms and keep you feeling your best this holiday season. PascualLab, one of the pioneers in phyto or plant-based medicines in the Philippines​ and home of the no. 1 natural cough remedy Ascof Lagundi,¹ C-Lium Fibre and other natural-based offerings now comes PELARGO, derived from the Pelargonium sidoides

For centuries, the root of Pelargonium sidoides DC. or South African geranium has been used for the treatment of common colds in South Africa and in Europe.

It helps relieve cold symptoms such as:

Nasal Congestion 

Runny Nose 

Sneezing 

Headache

Pelargonium sidoides DC. Root (PELARGO) works as a natural decongestant that loosens mucus and hastens its flow.²

Research results from 5 clinical trials involving 833 adults show that Pelargonium sidoides DC. Root extract consistently demonstrated efficacy, lessening the severity and shortening the duration of cold symptoms.²,

So for relief from common cold symptoms especially this holiday season, #GoNaturalWithPelarGo! #BTS #BreakTheSipon

PelarGo is available in Mercury Drug, Watsons, and Rose Pharmacy outlets nationwide and at PascualLab’s official Lazada, Shopee, and TikTok stores.

IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.

Shopee: https://tinyurl.com/shopeepelargo 

Lazada: https://tinyurl.com/pelargo-lazada 

TiktokShop:https://tinyurl.com/tiktokpelargo.

Alfa Gargle, the povidone-iodine brand of one of the leading pharmaceutical companies, Pascual Laboratories, Inc. (PascualLab), proudly announces its partnership with Smile Train Philippines, to support less fortunate children with cleft lips and palates.

As corporate social responsibility is a cornerstone of PascualLab's core values, the company remains committed to supporting underserved community members through various initiatives and in partnership with various organizations and institutions. PascualLab is proud to announce a collaborative effort with Smile Train Philippines, united by a shared belief: that the path to a happy and healthy life for every child begins with a smile. Through this partnership, more children with cleft will have the opportunity to tread this journey. As part of its commitment to enhancing oral health, PascualLab seeks to help in the post-operation care of these children through Alfa Gargle. For every purchase of Alfa Gargle, a portion of the sale goes to Smile Train Philippines.

Alfa Gargle, which contains 1% Povidone-Iodine and has been clinically proven to eradicate disease-causing bacteria, based on representative bacteria tested, provides an affordable option for the treatment of individuals with sore throat, tonsillitis, and mouth sores, to help them go on with their daily activities and remain productive.

Beyond consumers, the brand also reaches out to dentists who need post-op antiseptic solutions.

With Smile Train, Alfa Gargle hopes to assist less fortunate children with cleft lips and palates, help transform their lives, build their confidence, and give them more reasons to smile. For more information about Alfa Gargle and its partnership with Smile Train Philippines, you may visit www.facebook.com/AlfaGargle.

Alfa Gargle is available in all leading drugstores nationwide and PascualLab’s official online stores:

Lazada: https://www.lazada.com.ph/shop/pascuallab

Shopee: https://shopee.ph/pascuallabstore

TikTok Shop: https://www.tiktok.com/@officialpascuallab

IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.

Pascual Consumer Healthcare Corp Division Head for Vitamins, Minerals and Supplements Valerie Anne Tan Sison awards Aristotle Castronuevo his year's supply of Glutaphos as a way of thanking the Nursing Board topnotcher for trusting Glutaphos in his academic journey. 

Pascual Laboratories, Inc. (PascualLab)’s brain vitamin brand Glutamic Acid + Dicalcium Phosphate + Thiamine Hydrochloride (Vit B1) + Cyanocobalamanin (Vit B12) (Glutaphos) recently gifted 2023 Nursing Board topnotcher Aristotle Castronuevo a year’s supply plus other PascualLab products, for his personal testimonial about the neurotonic.  Pascual Consumer Healthcare Corp Division Head for Vitamins, Minerals and Supplements Valerie Anne Tan Sison personally thanked the Bicol – Mindoro native who attributes his recent board success partly to Glutaphos which was introduced by friends who were also taking the exam back in 2023. “Sa tingin ko nakatulong po sa akin ang Glutaphos sa pag-achieve ng dreams ko na makapasa, kaya I want to spread the word -- nakatulong talaga siya for me and gusto kong makatulong sa iba,” Castronuevo muses.  Glutaphos has Glutamic Acid + Dicalcium Phosphate + Thiamine Hydrochloride (Vitamin B1) + Cyanocobalamin (Vit B12) that helps improve mental performance. ¹,²(with good study habits, proper diet and exercise). Glutaphos  is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada and Shopee stores. #ParaSaBrainTibay #ProudlyPascualLove

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward.   

Poten-Cee Is Fifty 

Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles. 

From Poten-Cee's early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow.   

Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences: 

Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³  

Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go 

Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C  

Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.   

Poten-Cee's Beauty of Immunity 

In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin.  Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.    

Poten-Cee Is Fortified  

Among Poten-Cee's newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and   Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.4-9 

Poten-Cee Is Forging Forward 

This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. 10 With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant). 

Poten-Cee is Paying Forward 

And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come.   

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG.   

Pascual Laboratories, Inc. (PascualLab) and international charitable institution World Vision’s partnership took an exciting turn on June 4 as one of the top pharmaceutical companies in the Philippines’ welcomed sponsored youth to an exclusive tour around the company’s manufacturing plant. PascualLab volunteers and sponsors took the students ranging from elementary to high school through an immersive trip at PascualLab’s Quality Assurance, Warehouse, and Production areas as well as a trip down memory lane to PascualLab’s rich history of innovation.

In his welcome speech SVP and Chief Manufacturing Officer Higinio “Jun” Porte inspired the students to pursue their dreams whether small or big, be it in the health industry or outside of it. World Vision Interim National Director Jun Godornes through Public Affairs Manager David Rioferio shared: “Our long years of partnership with PascualLab has significantly helped improve the well-being of the most vulnerable children through programs in health and nutrition, education, including values formation and spiritual nurture, child protection and participation, savings and livelihood, disaster preparedness, and emergency response. Major Donor Engagement Specialist Monseratt Luna specified: "Thank you for not just allowing but providing the lens for these children to see the world in your perspective, enabling them to be educated in the field of pharmaceuticals and the impact it has on improving lives." Fellow Specialist Christine Penaojas, ended: “We truly felt the #PascualLove through this well-organized trip that enlightened us too on how we’re so aligned in values because of injections of faith all throughout.” PascualLab and World Vision encourage interested participants to sponsor children via https://www.worldvision.org.ph

According to ERDB OIC-Assistant Director Forester (For) Conrado B. Marquez: “We have carefully chosen LAC as the ideal location for the conference tour. LAC is a renowned agriceutical company and the tour provided invaluable insights to every individual regarding the importance and utilization of medicinal plants, as well as the various forest tree species. This immersive experience further enhanced the understanding and appreciation of the potential benefits that these natural resources hold for society."   

Leonie Agri Corp. 

LAC recently renovated its farm and manufacturing plant, to further its parent company’s mission of providing quality health and wellness products and services, with highlight on its combination of organic-based farming methods and produce as well as its pharmaceutical-grade processes and products. Along with its farm and plant improvements comes the widening of its product and service portfolio.   

Home of Ascof Lagundi and WellGreens plus C-Lium Fibre  

Home of the first Lagundi cough relief in the market, Ascof Lagundi² and the first commercially available Sinta food supplements, WellGreens Sinta, LAC is also home to premium and organic-certified raw materials including Sambong (Blumea Camphor) and Banaba (Lagerstroemia speciosa). It also mostly manufactures C-Lium Fibre³, the leading psyllium fiber brand in the Philippines while another food supplement, PureGreens Malunggay is in the pipeline.    

Government-recognized  

LAC, certified by the Department of Agriculture for Good Agricultural Practices (GAP) and by the Islamic Da’Wah Council of the Philippines for Halal, produces premium organic raw materials to meet the various toll needs of clients.    

Industry-compliant  

Also certified by Department of Health’s Food and Drug Administration (FDA) for Good Manufacturing Practices (GMP), LAC offers reliable toll manufacturing services such as:  Sachet filling, Blistering, Dehydration, Milling, Encapsulation, Packaging, Spray drying, Extraction, Essential oil extraction, and Sterilization. 

    Antonio C. Causing, LAC President and CEO affirms: “We share with DENR, the same passion for sustainability, and their vision of a nation enjoying and sustaining its natural resources and a clean and healthy environment. LAC for one, adheres to these sustainable practices and quality standards.”   

Originally servicing clients in Southeast Asia, LAC is gearing up to explore more markets in Asia and the rest of the world in the coming years.   

Corporate Social Responsibility 

While LAC’s vision remains aligned with its parent company PascualLab’s vision for Strong, Healthy Families and its focus on market expansion, the Filipino-owned agriceutical firm continues to draw from its core – a passion for CSR. LAC is a socially responsible organization that employs sustainable methods. It also supports community development and the livelihood of local farmers. It partners with the local communities not only of Nueva Ecija, but also of Aurora and Bulacan in Luzon, Philippines to train farmers with the processes and standards of organic farming, providing them opportunities to improve the quality and increase the quantities of their crops, through earth-friendly methods, while earning a sustainable living as agripreneurs.   

Beyond this, LAC reaches out to sectors in need and survivors of natural calamities.   

Leonie Agri Corporation – continuously evolving to provide purposeful health solutions to its current and emerging markets.   

For more information, visit http://www.leonieagricorp.com/ 

Pioneering Innovations

Since it was founded in 1946 to help address the health needs of Filipinos during the post-war era, PascualLab has been constantly at the forefront of providing quality health innovations through its products. Among its purposeful innovations are Vitex negundo L. Lagundi Leaf (Ascof Lagundi)*, the first and the No. 1 Lagundi cough remedy in the market², and WellGreens, a line of premium organic supplements that go through a 13-step quality assurance process and that are certified pure organic by the EU and USDA, certified for Good Agricultural Practices by the Department of Agriculture, and Halal by the Islamic Da’wah Council of the Philippines.

Quality and Care At The Heart of Our Service

Beyond purposeful innovations, quality and care have always been at the heart of PascualLab, creating health products that suit various health and lifestyle needs such as top adult Ascorbic acid (Vitamin C) brand–Poten-Cee Vitamin C. ¹ Poten-Cee offers variants from adult to pedia as well as specific variants to suit people with sensitive stomachs, busy lifestyles, and those watching their blood sugar. One of Poten-Cee's newer variants include Poten-Cee Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) that has the ideal combination of Vitamin C, Zinc, and Vitamin D, to help boost immunity.

This year, PascualLab is introducing Poten-Cee + Collagen’s (Poten-Cee + C’s) newest variant, Marine Collagen. Poten-Cee + C Marine Collagen has Sodium Ascorbate³ (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish.⁴

Vitamin C is essential for collagen production⁵ while Hydrolyzed Marine Collagen helps reduce wrinkles and improve skin hydration and firmness.⁶

Making Health Easier From Our Family To Yours

Along the lines of oral health, PascualLab, is also one of the pioneers in introducing a mouthrinse with Stabilized Chlorine Dioxide, OraCare Mouth Rinse. OraCare Mouth Rinse helps keep the mouth healthy, along with brushing and flossing, with regular use. Now, OraCare Mouth rinse’s no sting formulation makes gargling easier, more affordable and available to family members*** with its’ ”Buy More, Save More”, Buy 1 Take 1 promo.****

#PascualLove

From purposeful innovations to quality products that support people with various lifestyle needs, PascualLab continues to spread #PascualLove, making being healthy easier and more natural for Filipinos.

For more information, visit www.pascuallab.com, follow us on IG and FB @PascualLaboratories, Inc.

*IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.
**"MAHALAGANG PAALALA: ANG POTEN-CEE + C AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANO MANG URI NG SAKIT"
***Mouthwash is not recommended for children less than 6 years old.
****Per DOH-FDA CCHUHSRR Permit No. 0307 s 2023, valid until November 10, 2023.

Three years into the pandemic but moving towards a sense of normalcy in our lives, C-Lium Fibre, the top-of-mind psyllium fiber brand¹ is inspiring Filipinos to realize their health goals through habit formation so they can continue to be more present for the people who matter in their lives. 

With its 2023 campaign “Push Na `Yan With My Daily Fiber” PascualLab’s fiber food supplement brand C-Lium Fibre hopes to create awareness of the importance of good lifestyle and nutrition habits and how these can prevent chronic diseases. ² 

 Healthy Lifestyle 

Daily habits such as exercising for 30 minutes a day, getting around eight (8) hours of sleep, and managing your stress can do wonders for the health.³    

Proper Diet and Nutrition 

Equally important to a healthy lifestyle is getting the right nutrients. With a focus on fiber, the campaign hopes to impart the benefits of fiber as part of our day-to-day nutrition and how daily supplementation can help deter chronic diseases. 

  Fiber for Fitness 

According to research, getting enough fiber can help prevent heart disease, diabetes and regulate bowel movement. ⁴  One rich source of fiber is psyllium fiber which pushes away toxins from the body. It has soluble and insoluble fiber which works in two ways: 

  1. It binds excess bad cholesterol, excess fat, and sugar and  

2. Pushes them out of the body. ⁵

    According to DOST-FNRI, we need at least 20 to 25 grams of fiber daily. ⁶   

    I-Push Na `Yan With My Daily Fiber 

C-Lium Fibre has both 100% natural soluble and insoluble fiber in convenient formats: capsule and husk. A daily dose of a sachet of C-Lium Fibre alone can give you 5 grams of fiber which is equivalent to 5 cups of Romaine lettuce, 8 cups of cooked white rice, or 3 medium-sized tomatoes.7 

  C-Lium Fibre’s husk format comes in regular and flavored variants.  

  C-Lium Fiber in Four Easy Steps 
  C-Lium Fibre is easy to take: 

1. Pour a sachet of C-Lium Fibre husk into half an 8. oz glass of water2. Stir for 10 seconds. 3. Drink immediately and completely. 4. Follow with another glass of water or juice.  

For capsule, take 5 capsules before breakfast and 5 capsules before dinner to get the equivalent of 5 grams fiber. 

  C-Lium Fiber is available in all leading drugstores and supermarkets nationwide, and at PascualLab’s official Lazada and Shopee stores. 

Lazada: https://www.lazada.com.ph/shop/pascuallab/ ​
Shopee: https://shopee.ph/pascuallabstore ​   

For more information, follow our social media pages: C-Lium Fibre @FB and @IG   

Reference: 

¹IQVIA 2022 data on laxatives in unit and value 

²Gardner B, Lally P, Wardle J. Making health habitual: the psychology of habit formation and general practice. BR J Gen Pract. 2012; 62 (605): 664-666 DOI: 10.3300/bjgp12X659466 

³ Creating healthy habits. Health Direct Website In https://www.healthdirect.gov.au/creating-healthy-habits Accessed February 2023. 

⁴Anderson, J, Baird P. Davis RJ, et al. Health benefits of dieteary fiber. Nutrition Reviews. 2009; 6(74): 188-205. DOI:10.1111/j.1753-4887.2009.00189x 

​⁵McRorie J, McKeown N. Understanding the Physics of Functional Fibers in the Gastrointestinal Tract: An Evidence-Based Approach to Resolving Enduring Misconceptions about Insoluble and Soluble Fiber. J Acad Nutr Diet. 2017; 117: 251-264.

7http://dx.doi.org/10.1016/j.jand.2016.09.021 

⁶ DOST-FNRI Published November 21, 2016. Accessed October 2021.  

7Food Data Central. Agricultural Research Service, U.S. Department of Agriculture Website. https://www.ars/usda.gov/ accessed February 2023  

Top Row From Left to Right: PascualLab VP for Corporate HROD and Design Services & Corporate Communications Mia Pascual Cenzon, Poten-Cee + ZN Advance Brand Ambassador Piolo Pascual, SVP for Finance and ICTD/CFO Rowena Punsalan, and SVP and Chief Manufacturing Officer Engr. Higinio “Jun” Porte; and the multi-awarded actor touring the world-class Poten-Cee facility 
Second Row From Left to Right: Lucky PascualLab employees were thrilled to have a photo opportunity with the Ultimate Heartthrob; and the multifaceted artist with members of PascualLab’s management group led by Pascual Cenzon

 
Poten-Cee + Zinc Advance (Vitamin C + Zinc + Cholecalciferol) Brand Ambassador Piolo Pascual recently made a surprise visit to the Bulacan manufacturing plant of Pascual Laboratories, Inc. (PascualLab), home of the top-of-mind Vitamin C brand.¹ In true #PascualLove fashion, PascualLab executives and employees headed by Mia Pascual Cenzon, VP for Corporate HROD and Design Services & Corporate Communications, gave a warm welcome to Pascual who later took to the stage for a photo opportunity with lucky employees; toured the ISO:2015, Good Manufacturing Practices (GMP) and Halal-certified facilities where some of the well-loved brand’s variants are manufactured; and joined a small gathering with PascualLab executive officers. 

It was a coming home of sorts for the Ultimate Heartthrob as he was also given a glimpse of Pascual history at the family’s weekend home turned museum. Pascual is currently the brand endorser for Poten-Cee  + Zinc Advance which has Vitamin C² that helps enhance the body’s natural defenses, Vitamin D3 that helps activate the body’s immune system,³ and Zinc that helps prevent viral entry (with proper diet and exercise).⁴ For more information, visit Poten_PH @FB and IG and at PascualLab’s official Lazada and Shopee stores

https://www.lazada.com.ph/shop/pascuallab/
https://shopee.ph/pascuallabstore

#GalingPascualLab   

  IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.