It's that yearly feels again and Christmas is almost here! For us Filipinos, it seems that not even the pandemic can take away the beloved tradition to celebrate this joyous season at SM. Let the wonderful, magical and truly merry Christmas at SM drive away the blues! Sama sama tayo sa Pasko sa SM!

All throughout November and December, come and be dazzled by these exciting Holiday surprises that await you at SM:

Christmas Launches. On November 6, SM Supermalls treats everyone to a virtual, magical feast! Twelve different SM malls will light up their magnificent Christmas displays — from SM Mall of Asia and SM Megamall to SM Seaside City Cebu and SM CDO Downtown Premier! SM truly brings the magic of Christmas online through fireworks, orchestra, and whimsical characters! All the SM malls nationwide follow suit with their own magical Christmas light up on November 7 and 8. Mallgoers will be delighted with a special lighting ceremony for hope and inspiration amid the pandemic, as well as singing flash mobs, cute Christmas characters, and surprise gifts.

Christmas Chorale. What’s Christmas without some music? Feel the merriments of the season by watching Holiday choir performances at select SM malls this December. Meet up with your family and friends at SM and enjoy some Holiday tunes! It will surely be an awesome experience! No need to worry because strict safety protocols are in place at SM malls, so you can just focus on the magic of the celebration.

Christmas Markets. It’s the season of giving! Help MSMEs bounce back from the negative impact of the pandemic by buying your Holiday essentials and gifts at SM’s nationwide Christmas Markets from November 9 to January 3. As part of the Kasama Ng SM campaign and DTI’s Buy Local, Support Local, the Christmas Markets will feature unique local products and goods so shoppers can buy from small businesses and help them bounce forward and recover. Selfie with Santa. Don't fret - SM has made sure you won't miss your annual selfie with Santa this year! You can pose with a virtual Santa Claus safely and via augmented reality at SM. Wanna give it a try? Simply scan the AR markers located in select areas in SM malls and have a photo with virtual Santa. Don’t forget to share your Holiday snaps online to your family and friends!

SM Bears of Joy. Starting November 4 until Christmas Day, SM Supermalls is giving back through its annual Bears of Joy campaign. This time around, shoppers can collect special medical frontliner Bears of Joy. Throughout the Christmas season, you can buy a pair of bears for P200.00 – one bear for you to keep and the other for charity.

TikTok Fam Contest. Have fun with your family and spread some Christmas joy by joining the TikTok Fam Contest. Simply showcase your dance moves to your favorite Christmas song in your favorite SM mall and you can get a chance to win exciting prizes.

For more information, visit www.smsupermalls.com or follow @smsupermalls on all social media platforms.

The Voice finalist Morissette Amon added cheer and joyful music to the 19th Maaga ang Pasko launch at SM Marikina

The spirit of giving and sharing is never more evident for Filipino families than during the Christmas season. Wherever they are in the world, the Filipinos’ generosity shines brightest during this time of the year. Jollibee Maaga ang Pasko, the country’s biggest and longest running toy and book donation drive in the country, lets families around the globe take part in an annual tradition of spreading smiles and cheer for less fortunate kids this Christmas with the launch of the 19th year of the campaign.

Radio DJ and event host Cerah Hernandez interviewed the Rayo family, the 3rd Jollibee Family Values Awards winners from Metro Manila. The family shared that making Christmas happier for underprivileged kids have been their annual tradition

During the Metro Manila launch of Maaga ang Pasko held in SM City Marikina, the campaign welcomed its new batch of partner schools and companies, adding to the ever growing family of Jolly Toy Scouts. The campaign will also induct new partners in separate launches in Batangas, Pampanga, Cebu and Davao in partnership with SM Supermalls.

Jollibee Regional Marketing Manager Bong Tan, along with Jollibee and the Jollibee marketing team, led the oath-taking ceremony of the newest batch of Jolly Toy Scouts.

Jollibee Operations Director for Metro South also shared exciting news for this year’s Maaga ang Pasko. “As Jollibee celebrates its 35th year, we are inviting families from all over the globe to be part of the Jolly Family Toy Scouts. This November we will be launching the Jollibee Maaga ang Pasko microsite, where families here or abroad can donate a toy and book online. This is made possible with the help of our campaign partners Toy Kingdom and Goodwill Bookstore”.


The campaign is also tapping the Filipino communities in the United States, Middle East, Hongkong and Singapore – where Maaga ang Pasko boxes will be placed in Jollibee stores. “With the campaign going global beginning this year, we’re hoping to bring together families here and abroad to make Christmas even merrier for more children and families,” expressed Lim.

Representatives of Goodwill Bookstore, major campaign and online donation partner of the 19th Maaga ang Pasko, with The Voice finalist Morissette Amon and Jollibee.

Kind-hearted families can donate online to the Maaga ang Pasko starting this November. To make an online donation, visit www.jollibee.com.ph and click on the Maaga ang Pasko microsite. Simply choose from the available toy packs or book bundles and follow the simple steps.  Every purchase will be automatically donated to Maaga ang Pasko.

(From left) Jollibee Regional Marketing Manager Bong Tan and Operations Director for Metro Manila Ever Valiente, The Voice finalist Morissette Amon, and 3rd Jollibee Family Values Awards winner Rayo family.