Everybody’s feeling the joy of the catchy jingle—and enjoying the world of benefits brought by going cashless with PayMaya.

There are many things that make for a really catchy tune, and one of them is the power of nostalgia. PayMaya draws from that rich 90's music pool as it unleashed its new campaign, "Don't Pay Cash. PayMaya!" set to the iconic tunes of the classic Eraserheads song entitled "Ligaya."

With the unforgettable melody that heralded one of the most memorable periods in '90's Pinoy rock music enmeshed in lyrics that narrate the "joys"–or Ligaya–of paying without having to use cash, the song has definitely become an earworm, capturing the ears and hearts of netizens as it amassed a combined 25 million views on the video streaming platform YouTube and social networking site Facebook. It's a stunning feat, considering it's only been over a week since the campaign launched.

The song takes the addictive and influential original song and cleverly rewrites its lyrics to talk about all the joy, the hassle-free convenience, and the various possibilities PayMaya has to offer to everyone–from earning cashbacks when you scan-to-pay with QR for groceries, sending allowance to your loved ones without delays, and buying the most affordable prepaid load for you and your barkada, among many others.

"Most Filipinos are fans of the Eraserheads, and who hasn't heard their iconic song, ‘Ligaya’? We made a fresh and relevant take on this timeless classic for our new campaign because we truly believe that PayMaya offers a fresh and relevant way to pay, particularly for Filipinos at this day and age. The time for cashless payments has truly arrived," said Raymund Villanueva, Director and Head of Growth and Brand Marketing at PayMaya.

If you haven’t seen or heard “Don’t Pay Cash. PayMaya!” video yet, you’re definitely missing out—check out the song on YouTube and see what everyone’s been jamming to.

And if you don’t have PayMaya account yet—what are you waiting for? Now is the best time to have a PayMaya account, because you can get as muchas P200 instantly on your account just by signing up, upgrading your account, and using your friend's invite code when you join.

Download the PayMaya app for iOS or Android and sign up today to feel the joy of paying for anything you want in the fastest, most secure, and most rewarding way! To know more about how you can maximize your account, visit www.paymaya.com/deals.

PayMaya, the digital financial services arm of Voyager Innovations, is the only financial technology company in the Philippines offering integrated consumer and merchant payment solutions with the widest on-ground branch network. It is the first to give millions of Filipinos an e-wallet that allows them to pay cashless transactions at any time of the day, anywhere in the world, and from any device. It is the financial technology arm of Voyager Innovations, the leading technology company in the country backed by PLDT, KKR, Tencent, World Bank’s IFC and the IFC Emerging Asia Fund.