As Pascual Laboratories, Inc.’s (PascualLab) flagship brand, Poten-Cee, celebrates over five (5) decades of serving the vitamin C needs of Filipinos, it continues to carve milestones in the health industry. At the 60th Anvil Awards at the Manila Hotel, PascualLab received a Silver Anvil from the prestigious PR Society of the Philippines (PRSP) for Poten-Cee's 50th-anniversary campaign, #FiftyFortifiedandForgingForward.

#FiftyFortifiedandForgingForward celebrates 50 years of Poten-Cee which began as pedia brand Infan-Cee. Originally launched to offer vitamin C supplementation, the brand has since evolved to meet the health requirements of various individuals and has adapted to the Filipinos' diverse health and lifestyle needs, including immunity support as brought to the fore by the recent pandemic. The campaign for internal and external audiences highlighted these innovations across various media platforms, including digital and Corporate Social Responsibility (CSR) initiatives.

For successfully capturing the milestones and meaningfully engaging stakeholders who helped shape Poten-Cee into the well-loved brand that it is today, the campaign met the award-giving body’s strict criteria.  It was then shortlisted among a record-breaking 586 entries, with only 122 or 20% making the cut, earning PascualLab its first Anvil.   

According to Mickey de Quiros, Anvil Committee Chairman: “While the volume of entries is impressive, we must remember that the Anvil Awards have always stood for one core principle—integrity. The true value of an Anvil lies not in the number of awards given, but in the quality of the work. So, as we honored winners, we are reminded that the recognition is a reflection of the impact they have on the communities and industries they serve. It is about creating meaningful change through well-crafted, thoughtful, and strategic campaigns.”   

This 2025 and forging forward, Poten-Cee affirms its commitment to Filipinos.    

Valerie Anne T. Sison, Group Product Head shared: “Quality and care are at the heart of PascualLab’s service. With Filipinos’ health needs front and center, Poten-Cee, will continue to move forward with health innovations tailor-fit for customers’ needs, offering benefits beyond immunity.  We always go forward, true to our 50th-anniversary mantra.”   

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Lazada, Shopee, and Tiktok stores.

https://www.lazada.com.ph/shop/pascuallab/?path=index.htm  

https://shopee.ph/buyer/login?next=https%3A%2F%2Fshopee.ph%2Fpascuallabstore

https://www.tiktok.com/@officialpascuallab

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward.   

Poten-Cee Is Fifty 

Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles. 

From Poten-Cee's early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow.   

Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences: 

Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³  

Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go 

Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C  

Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.   

Poten-Cee's Beauty of Immunity 

In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin.  Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.    

Poten-Cee Is Fortified  

Among Poten-Cee's newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and   Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.4-9 

Poten-Cee Is Forging Forward 

This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. 10 With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant). 

Poten-Cee is Paying Forward 

And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come.   

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG.   

Poten-Cee, the top Vitamin C brand (plain adult category) in the country ¹that offers variants catering to most Filipinos’ health needs, launches its latest campaign and variant - Poten-Cee + Collagen this Women’s Month.

New Campaign: “There She Glows”

Now addressing the wellness needs of a more mature female market, Poten-Cee + Collagen unveils its new tagline, “There She Glows,” reinforcing the brand’s position as a daily companion for women. With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.

Introducing Poten-Cee + C Marine Collagen

Following the introduction of Poten-Cee + C (Bovine) Collagen in 2019, the brand now launches its new variant, Poten-Cee + C Marine Collagen this March. It harnesses the combined benefits of Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. Vitamin C helps boost the immune system2 and supports Collagen formation3, while Collagen helps keep the skin moisturized and helps improve its hydration & elasticity.4

There She Glows: Heart Evangelista

Recognizing the contributions of the modern Filipina to society, Poten-Cee + C also acknowledges the need for the women of today to stay healthy to keep them going and at the same time feel good,
glowing inside and out.

Multifaceted actress, artist, and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina - pursuing her dreams and goals while embracing self-love along the way. This is why she has been chosen as the brand ambassador for Poten-Cee + C.

“These days I shuffle between Manila & Paris, and from fashion to business. This can take a toll on my skin and so I always remember to take care of it. Poten-Cee + C Marine Collagen is my must-have as I go through my life journey,” Heart enthuses.

The launch of Poten-Cee + C’s newest campaign and variant coincides with the Poten-Cee brand’s 50th-anniversary, further highlighting the brand’s commitment to help nurture the health of Filipinos of all ages and demographics.

Poten-Cee + C Marine Collagen is available in all leading drugstores and supermarkets nationwide, as well as at PascualLab’s official Shopee, Lazada, and TikTok stores!

Top Row From Left to Right: PascualLab VP for Corporate HROD and Design Services & Corporate Communications Mia Pascual Cenzon, Poten-Cee + ZN Advance Brand Ambassador Piolo Pascual, SVP for Finance and ICTD/CFO Rowena Punsalan, and SVP and Chief Manufacturing Officer Engr. Higinio “Jun” Porte; and the multi-awarded actor touring the world-class Poten-Cee facility 
Second Row From Left to Right: Lucky PascualLab employees were thrilled to have a photo opportunity with the Ultimate Heartthrob; and the multifaceted artist with members of PascualLab’s management group led by Pascual Cenzon

 
Poten-Cee + Zinc Advance (Vitamin C + Zinc + Cholecalciferol) Brand Ambassador Piolo Pascual recently made a surprise visit to the Bulacan manufacturing plant of Pascual Laboratories, Inc. (PascualLab), home of the top-of-mind Vitamin C brand.¹ In true #PascualLove fashion, PascualLab executives and employees headed by Mia Pascual Cenzon, VP for Corporate HROD and Design Services & Corporate Communications, gave a warm welcome to Pascual who later took to the stage for a photo opportunity with lucky employees; toured the ISO:2015, Good Manufacturing Practices (GMP) and Halal-certified facilities where some of the well-loved brand’s variants are manufactured; and joined a small gathering with PascualLab executive officers. 

It was a coming home of sorts for the Ultimate Heartthrob as he was also given a glimpse of Pascual history at the family’s weekend home turned museum. Pascual is currently the brand endorser for Poten-Cee  + Zinc Advance which has Vitamin C² that helps enhance the body’s natural defenses, Vitamin D3 that helps activate the body’s immune system,³ and Zinc that helps prevent viral entry (with proper diet and exercise).⁴ For more information, visit Poten_PH @FB and IG and at PascualLab’s official Lazada and Shopee stores

https://www.lazada.com.ph/shop/pascuallab/
https://shopee.ph/pascuallabstore

#GalingPascualLab   

  IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.  

As more people are on the go, trying to achieve their goals amidst this lingering pandemic, Poten-Cee Forte 1G advocates for fortified, longer-lasting immunity in its 2022 campaign #IamFortified   

Vitamin C Helps Boost Immunity

By now, suffice it to say that awareness is high on how Vitamin C helps enhance the body’s natural defenses by supporting various functions of the immune system.¹ What’s helpful to know for people up and about is that some formulations can release Vitamin C gradually over time so that the body benefits more from the Vitamin C content over a longer period.   

1000 mg of Vitamin C 

Poten-Cee, the top adult Vitamin C brand² has Forte, with 1,000 mg of Vitamin C that helps further boost immunity.    

8-Hour Time Release

Poten-Cee Forte has an 8-hour time release format that offers longer-lasting Vitamin C protection. With its longer-lasting Vitamin C, Poten-Cee fits people who have a long list of to-do's. Poten-Cee Forte can help fortify their immunity from the moment their day starts until it ends. And these days when there are more people out, working or studying for long hours, Vitamin C can help us increase resistance to infections.⁴     

Poten-Cee Every Day 

Ascorbic Acid is recommended for people at risk of Vitamin C deficiency.⁴ Aside from certain vitamin C-rich fruits and vegetables, Poten-Cee Forte can help supply one’s daily vitamin C needs with proper diet and exercise.  Take control of your health and claim it #IAmFortified    

Poten-Cee’s Got You Covered 

Poten-Cee Forte is available at leading drugstores and supermarkets nationwide and at PascualLab’s flagship Lazada and Shopee stores. Hurry to a drugstore or supermarket near you - Poten-Cee Forte is available at 20% off via “Tulong sa Kalusugan” (DOH-FDA-CDRR Permit No.: 1049 s. 2022) until November 30, 2022. Follow us on FB @Poten-Cee and on IG @Poten-Cee_PH

In keeping with its thrust for purposeful innovation and to arm Filipinos further against this pandemic, PascualLab’s flagship brand Poten-Cee is leveling up its immunity offerings via two new variants, Poten-Cee + ZN and  Poten-Cee + ZN Advance.   

Moving On with the New Normal  Facing the COVID-19 fear head-on, Poten-Cee, the no. 1 Vitamin C Adult Brand1 offers consumers two immunity-advancement options to choose from:  Poten-Cee + ZN which combines the immunity benefits of Vitamin C and Zinc, and  Poten-Cee + ZN Advance which likewise puts together the immunity benefits of Vitamin C and Zinc, plus Vitamin D3.   

Advanced Protection from Immune Essentials   Poten-Cee + ZN has Vitamin C 2 that helps enhance the body’s natural defenses, by supporting various functions of the immune system.  It also contains Zinc that assists in blocking germs, including viruses, from entering the body, and prevents them from multiplying. ³   

Similarly, Poten-Cee + ZN Advance combines the immunity-strengthening effects of   Vitamin C and Zinc, but this time with the addition of Vitamin D3. Vitamin D3 aids in activating the immune system, to better attack viruses.  Vitamin D3 also regulates the immune response to help prevent sudden or dangerous inflammations that can cause organ damage.⁴   

To get more of this advanced protection in the new normal, take  Poten-Cee + ZN and  Poten-Cee + ZN Advance daily along with proper nutrition, regular physical activity, and adequate quality sleep.   

Poten-Cee ZN and Poten-Cee ZN + Advance are the newest additions to the ever-growing Poten-Cee family of Vitamin C variants which address different lifestyle needs:   Poten-Cee Sugar-coated, Poten-Cee Sugar-Free, Poten-Cee Forte, Poten-Cee N.A.,   Poten-Cee Chewable, and food supplement Poten-Cee + C.    

Suggested Retail Price (SPR) for Poten-Cee + ZN is at Php 7.50 per capsule and for  Poten-Cee + ZN Advance, at 13.50 each. Both variants are available at all Mercury Drug, Southstar, The Generic Pharmacy, and Watsons outlets nationwide 

Fashion, wherever you are in the world, changes as seasons shift. When summer transitions into the rainy season, trust the shortest of dresses to become the longest of clothes.

Fashion also responds to the call of the times. During this pandemic, PPE’s and face masks have become the current IN thing to sport by Manila’s stylish set.

But while fashion adapts to changes, and addresses certain needs, one thing that never goes off season is the need to care for health. Luckily, the women of today have certainly learned to take a more proactive stance towards their health. Unlike a fashion emergency that may leave a gaping hole, or a loose button, they understand that it may take more than a minor stitch or a small patch to address health conditions.

Because 2020 has put us amid a terrible health war, immunity has become not just a buzz word, but the battle cry. And while immunity is something some women have invested in like a good piece of clothing or shoes, some have taken the extra step to put their hearts and minds to where their total health is concerned.

THE HEALTH ENSEMBLE

More and more women have learned not just to value a stronger immune system, but to give equal importance to caring for the other parts of their body, particularly their skin. Feeling and looking good on the whole, makes them feel healthier and more confident.

WEARING HEALTHY SKIN

The skin is the largest organ of the body¹ and it makes perfect sense to give it due attention. At about age 30, Filipinas start experiencing early indications of aging including dry skin and wrinkles. Women do not realize it but these are actually telltale signs that their skin may be dehydrated, or lacking in moisture. Other signs of dehydration could include dull, tight, sensitive skin, flaky skin, and at times, fine lines. Unbeknownst to many, even oily skin could be considered dehydrated skin.²

HEALTH MUST-HAVE

To address the skin’s need for hydration, many women have turned to collagen. Collagen is one of the most abundant proteins in the body that provides structural support for connective tissues, muscles, and skin. Collagen helps the skin become healthy by maintaining its strength and elasticity and enables it to bounce back into shape. ³

But as we age, our bodies lose the ability to produce collagen, and collagen usually depletes in time. This reduces the skin’s ability to bounce back , become less flexible, and thereby results in dryness or lack of moisture, which causes wrinkles.³

Enter Vitamin C.

The secret that some of you may not know yet is that Vitamin C does help keep our skin healthy. It plays a vital role in the production of collagen by making the process of hydroxylation possible.

So aside from helping to strengthen our immune system, and protecting us from cough, and colds.⁵ Vitamin C is essential to collagen formation, promoting healthy, hydrated skin and hair.

COMPLEMENTING SKIN HEALTH

Just like the next big thing in fashion, a good accessory is the best complement to a well-pulled off look. But when it comes to our health, since our bodies do not naturally produce Vitamin C, taking supplements could very well enhance and complement our daily health habits.⁶

The number 1 Adult Brand in Vitamin C, Poten-Cee⁷ recently rolled out the red carpet for its Poten-Cee + C variant, with fashion icon Heart Evangelista as its brand ambassadress. Heart is looked up to by many Filipinas for her beautiful skin, and the healthy habits she espouses.

Poten-Cee + C is a supplement that combines both Vitamin C and Collagen. And because it is in a hydrolyzed or broken-down format,⁸ this protein can be easily absorbed by the body and help hydrate the skin and prevent the onset of wrinkles.

One cannot stress enough the importance of health, especially immunity nowadays. But with Poten-Cee + C, the chance to also achieve healthy, glowing skin is a plus! Healthy, hydrated skin, after all, is one that will always be IN, no matter what’s OUT there.

40 of the country’s pride visit official vitamin partner Poten-Cee’s plant and Family Members

“I just constantly tell myself that I should be the only one to define my worth and what I'm capable of and how I perceive myself. And that I should never source that worth from other people…” – Catriona Gray, Bb. Pilipinas 2018 and Ms. Universe 2018

Beautiful. Strong. Confident. These are the traits that Poten-Cee, the official vitamin partner of the 2019 Bb. Pilipinas, is looking for in its first ever Bb. Poten-Cee Gandang Palaban. Pascual Laboratories, Inc. (PascualLab), makers of the #1 Adult Vitamin C brand Poten-Cee (based on the latest IMS Report), recently announced its search for the Bb. Poten-Cee Gandang Palaban through its subsidiary, Pascual Consumer Healthcare Corp (PCHC). The lucky winner will be chosen from among this year’s Bb. Pilipinas candidates and will be awarded during the Binibining Pilipinas coronation night on June 9, 2019 Sunday.

PCHC Marketing Head Beth Sheba “Pepsi” Alacar announced this during the ladies’ visit to PascualLab manufacturing plant, where she expounded on what makes one a Gandang Palaban. Alacar said: “PascualLab has partnered with Binibining Pilipinas to award the young lady who truly exemplifies how the Filipino woman of today can face her responsibilities and challenges with grit and grace, be trusted to deliver what is expected of her, and feels empowered to rise above any occasion. And, whoever wins the crown this year, we hope you bring the same spirit of Poten-Cee’s Gandang Palaban with you wherever it may take you.”

Gines Enriquez, head of Binibing Pilipinas Charities, Inc. (BPCI) shared: “The partnership will enable the organization to build relationships with brands such as Poten-Cee that have wellness and health in mind. He added: “Both BPCI and Poten-Cee are Pinoy-based institutions that are set out to empower the modern Pinay who are beyond beauty and who exemplify health as well. “

During the candidates’ visit and engagement with Pascual Laboratories, the ladies already showcased their Gandang Palaban. The candidates were eager to learn more about Poten-Cee Vitamin C and its dual benefit of beauty and immunity, how it is made, how to arm themselves against sickness and other challenges, and what they can achieve with a healthy lifestyle. The ladies toured four areas of the manufacturing plant, as well as the rest home of founders Isosceles and Leonora Pascual, which is located at the back of the Bulacan property. The 70’s- style house has been transformed into a museum, showcasing memorabilia and other items of importance for the Pascual family, and from PascualLab’s history.

Leading the tour was Director for Corporate HR, Design Services and Corporate Communications (DSCC) Mia Pascual Cenzon who was supported by PascualLab Vice President for Supply Group, Engr. Higinio Porte, Director for Supply Chain Management and Plant HR Charmaine Abueva, Director for Quality Assurance, Product Development and Plant Organizational Development Mario Soliven, and Associate Director for Manufacturing Jesse Santiago.

As a prelude to the search, the ladies participated in the Gandang Palaban IG Challenge where they were encouraged to pose with their complimentary Poten-Cee products in their most creative pose and then use the hashtag #GandangPalaban

The 2019 Bb. Pilipinas will be awarding five main Bb. Pilipinas titles: Binibining Pilipinas International, Binibining Pilipinas Intercontinental, Binibining Pilipinas Supranational, Binibining Pilipinas Globe, and Binibining Pilipinas Grand International, foremost of which is the Binibining Pilipinas Universe whose last winner was Filipino-Australian Catriona Gray who eventually won as Ms. Universe 2019.