In celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society Philippines (ASP), and GMA Pictures partnered to host a successful sensory-friendly screening of the award-winning film "Firefly" on January 17, 2025. Over 2,000 participants across 10 SM malls, including children on the autism spectrum and their families, enjoyed a heartwarming and inclusive movie experience.

"Tuwing pumapasok kami sa mga SM malls, damang-dama namin acceptance, accomodation, and appreciation. It is the norm here," said Autism Society Philippines (ASP) Chair Emerita Dang Uy Koe.

A child on the autism spectrum shares a smile with their loved one during the sensory-friendly screening of "Firefly" at SM Southmall.

SM Cares, SM Cinema, Autism Society Philippines, and GMA Pictures join forces to bring a sensory-friendly screening of "Firefly" to children on the autism spectrum and their families at SM North EDSA Cinema.

“Firefly” stars Alessandra De Rossi (right) and Euwenn Mikaell (left) grace the sensory-friendly screening at SM North EDSA Cinema. Creating a welcoming space

The "Lights Up, Sounds Down" event went beyond entertainment. By adjusting lights and volume, creating a relaxed atmosphere, and allowing for movement and vocalizations, the screening catered to the specific needs of attendees on the autism spectrum. This empowered them to enjoy the movie at their own pace and comfort level.

Autism Society Philippines (ASP) National Spokesperson Mona Magno-Veluz shares a message in a video celebrating National Autism Consciousness Week.

A heartwarming moment captured at the sensory-friendly screening of 'Firefly' at SM City Olongapo Central, where families enjoyed a welcoming and inclusive movie experience.

"At SM Supermalls, we firmly believe that creating spaces where every individual feels valued, respected, and included is a responsibility we hold dearly. This is a way of life here," said SM Cares Program Director for Disability Affairs Engr. Bien Mateo.

The guests experience the magic of "Firefly" at the sensory-friendly screening in SM City Telabastagan, Pampanga.

An invited guest is captivated by the sensory-friendly screening at SM City Marikina.

A boy enjoys the special screening and shows respect and gratitude with a traditional 'mano po' at SM City Cebu.

Ongoing commitment

Positive feedback from families echoed the event's success. Many expressed appreciation for the inclusive environment, highlighting the joy and comfort it provided. This powerful experience underscores the importance of catering to the autism community's needs.

SM Cares: Championing inclusion

A commitment to inclusivity requires ongoing effort. SM demonstrates this by investing in employee training programs to better support individuals on the autism spectrum and their families. Additionally, SM Cinema prioritizes accessibility features within their theaters, creating a welcoming environment for all guests.

SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, with programs that support communities, promote social inclusion, and care for the environment. Aside from the program on Persons with Disabilities (PWDs), its advocacies include Programs for the Environment, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the SM Bike-friendly initiative.

To learn more, visit www.smsupermalls.com/smcares.

The International Coastal Clean-Up (ICC) is back for another year and is shaping up to be the biggest one yet, taking place simultaneously on September 21 in 15 different SM Supermalls across the country: SM By the Bay at SM Mall of Asia Complex, SM Tuguegarao Downtown, SM City Tuguegarao, SM City Bataan, SM City Olongapo Central, SM City Olongapo Downtown, SM City Sorsogon, SM City Legazpi, SM Daet, SM City Puerto Princesa, SM City Roxas, SM City Cebu, SM City Seaside Cebu, SM City Mindpro, and SM City General Santos. Together, we can make a significant impact on our oceans and create a cleaner, healthier environment for all.

In 2023, SM Cares recorded more than 100,000 kg of trash collected with the help of an estimated 17,000 total volunteers from 15 SM Supermalls nationwide. This year, in celebration of its 20th year of supporting communities and creating a positive impact on the environment, SM Cares aims to double the amount of solid waste collected to 200,000 kg, eyeing a volunteer count of 20,000.

If you're interested in joining the global movement towards cleaner seas and oceans, SM Cares is inviting you to be part of this year's ICC!

For participants from NCR, you may register via SM Malls Online through this link: https://click.smmallsonline.com/DFqS/ICC2024

For participants from Cebu, you may register via SM Malls Online at https://click.smmallsonline.com/DFqS/ICCSMSSXSMCC

For outside of NCR and Cebu, you may visit this link: https://bit.ly/ICC2024-Registration

SM Cares is the corporate social responsibility arm of SM Supermalls, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

The Philippines has made greater strides toward eco-mobility in the past two years. The growth of bike ownership allowed more Pinoys to go out and use a bike, which prompted SM Supermalls to build more bike-friendly spaces.

In celebration of World Bike Day, SM Supermalls together with its Corporate Social Responsibility arm, SM Cares, invites cyclists of all ages to join the 2023 Bike Fest from June 3 to 30. 

Celebrating World Bike Day

Calling all cyclists! On June 3, as we celebrate World Bike Day at SM Mall of Asia, SM City Fairview, SM City Marikina, SM City Clark, SM City Sta. Rosa, SM Seaside City Cebu, and SM Lanang Premier join us in our community fun bike ride around the mall complex as part of our advocacy of creating bike-friendly communities across the country.

A Kiddie Bike Clinic will also take place at SM Mall of Asia, SM City Fairview, and SM City Marikina. Where kids, aged 8 to 12, can learn and practice bike handling skills in a fun, safe, and encouraging atmosphere. Kids will also learn about the value of bicycle safety during the workshop. 

Drive to the Best Deals and #AweSM Green Finds

From June 20 to 30, bike aficionados are in for a treat as various promos and deals are available online via the SM Deals and SM Malls Online apps, and on-ground in select malls. Tons of cool cycling gear, accessories, and merchandise will be up for grabs so mark your calendars for this 10-day bicycle galore! On June 27, bikers get free weekend treats!

As advocates of a cleaner and sustainable environment, SM has you covered with our Green Finds. Through the Green Finds badge, customers can easily find eco-friendly and sustainable products. Alongside SM retail affiliate brands, SM Green Finds offer products made from natural ingredients that are resourcefully made, promote local artisans, and support community livelihood. Check out our pop-up shops at the SM Mall of Asia, SM Aura, SM Megamall, SM North EDSA, SM Makati, SM City Marikina, SM City Bacolod, SM City Legazpi, and SM Lanang. 

SM Cares is the corporate social responsibility arm of SM Prime Holdings, responsible for initiatives that promote sustainability and the development of the community. SM Cares’ advocacies include programs for Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on the Environment.

To learn more about our initiatives, visit www.smsupermalls.com and www.smsupermalls.com/smcares or check out @smsupermalls and @officialsmcares on social media. 

This year's Earth Hour is all about "creating the Biggest Hour for Earth," and those who want to participate in the global activity are encouraged to spend 60 minutes doing something positive for the planet, in addition to switching off their lights.

SM Supermalls has been supporting Earth Hour and the WWF since the initiative was first held in the Philippines in 2008. This year, customers, tenants and employees at SM malls nationwide are once again encouraged to “Give an Hour for Earth” as SM Supermalls joins the annual Global Lights Switch Off from 8:30 PM to 9:30PM on March 25.

This day also marks the start of the World Wildlife Fund’s Virtual Earth Hour Run, a self-paced run supported by SM Cares, to be held from March 25 to April 30, 2023. The run aligns with SM Supermalls’ bid to make “Earth Hour, Any Hour” as participants are encouraged to adopt an eco-friendly lifestyle by running and win prizes along the way. Joiners may register here and tag SM Cares and WWF as they post their stopovers at SM malls with hashtag #BiggestHourForEarth and #EarthHourVirtualRun.

Aside from these, SM Supermalls has been pushing to minimize its carbon footprint in support of the global green movement through various programs ranging from responsible energy consumption to investing in renewable energy.

For instance, more than 50 percent of the energy consumed by SM malls all over the country now come from renewable sources. In terms of solar energy usage, SM now has 12 malls equipped with energized solar panels, with SM Mall of Asia as the latest mall to receive a solar panel installation, which has a capacity of 2.003 MWp.

SM has also been recognized for exceeding compliance with RA7920 or the New Electrical Engineering Law, which regulates the practice, licensing, and registration of electrical engineers and electricians. This is proof that SM is operated and maintained only by highly qualified engineers.

SM Cares' sustainability initiatives include the Trash-To-Cash Market and the Plastic Waste Collection program, which encourage responsible solid waste disposal among Filipinos; the annual Green Film Festival which promotes environmental awareness among students and the youth; and the International Coastal Cleanup which encourages stakeholders to do their part in keeping our seas and oceans clean.

SM Cares is the corporate social responsibility arm of SM Supermalls, the country’s biggest chain of malls built by one of Southeast Asia’s leading real estate developer, SM Prime Holdings. It is responsible for initiatives that promote sustainability and the development of the community, including programs on Women and Breastfeeding Mothers, Persons with Disabilities, Senior Citizens, and Children and Youth, as well as the Bike-Friendly SM initiative, in addition to its Programs on Environment.

To learn more, visit www.smsupermalls.com/smcares.