Leading property developer SM Development Corporation (SMDC) is launching its newest advertising campaign, which has a superstar endorser, Korean actor Lee Min Ho.

“I’m honored to be part of the SMDC family. It’s very important for a person to have a space to call home,” Lee Min Ho shared. He added that being able to influence home buyers in owning their home is something he is grateful for.

Lee Min Ho is the lead actor of the Korean drama series “Boys Over Flowers,” “City Hunter,” “The Heirs,” “The Legend of the Blue Sea,” “The King: Eternal Monarch,” and “Pachinko,” which established him as a household name worldwide, including the Philippines.

Lee Min Ho has been voted as most favorite actor by the 2022 Overseas Hallyu Report, an international survey conducted in 18 countries by the Republic of Korea's Ministry of Culture, Sports and Tourism and the Korean Foundation for International Culture Exchange (KOFICE). Lee Min Ho, who has topped the list for five consecutive years since 2018, proved that he is an unwavering representative in Korea. Since 2009, he has received numerous awards for excellence in acting, and is considered as one of the most influential global style icons who has the largest number of followers on social media among Korean actors.

SMDC Vice President for Marketing Aye Luna said, “We are certainly excited to be working with Mr. Lee Min Ho for this campaign. Not only does he embody true luxury and sophistication, he is also a “Good Guy” in every sense of the word. He cares about his family and fans, and positively contributes to society through his donation platform. This makes him the perfect brand ambassador of SMDC.”

As a testament to its commitment to building world-class, master-planned sustainable communities, SMDC was recently named Best Developer in Southeast Asia by Dot Property Southeast Asia Awards 2022, and received excellence awards for several of its residential condominium developments.

To know more about the campaign, follow SMDC on its official Facebook, Instagram, YouTube, Twitter, and TikTok accounts, or visit the SMDC website.

 

A home, to which one can call their own, is one of the most fundamental human needs for survival. In building one’s family, buying housing or investing in property is often a crucial discussion that takes into consideration price, location, amenities and even the environment as these all impact the way people and families live and grow and how communities thrive in the long-run.

Recently, the many changes brought by the COVID-19 pandemic has caused Filipinos to reassess the way they live, work and reside. The topic on home ownership and residential space has only become much more prominent as its impact towards one’s physical, social and emotional wellbeing was emphasized when companies shifted to work-from-home setups and schools introduced blended learning. It has become likely that up and coming homeowners are looking for new and affordable housing that responds to the new realities of school and work, as well as a healthier and more self-sufficient lifestyle.

Vertical living is typically associated with the fun, young, and single. Unsurprisingly, though, more and more people nowadays are looking into raising a family or starting one in condominiums.

Whether you are already married with kids, or you’re just thinking ahead, it is of utmost importance to make sure your living spaces cater to the needs of every member of your household. Here are a few things to consider:

1.24/7 security

This is one of the first things you must consider when buying a property. Security services will not only guarantee your safety, but they will, more importantly, give you peace of mind that you, your loved ones, and your hard-earned belongings are protected.

2.Fit-for-purpose living spaces

The great thing about condominiums is the way it makes use of compact living spaces in such smart, thoughtfully-planned ways. To make this possible, therefore, you will need efficiently laid out units that give you the freedom to design your home as your lifestyle calls for it.

Perhaps make one corner a place where you can play and bond with your baby, or convert an area for a work-from-home set-up if the job still calls for it.

3.All-encompassing social spaces

Multi-purpose courts, children’s playgrounds, clubhouses, and swimming pools — what these things have in common is that they are not just recreation opportunities, but rather, social avenues. They’re great spaces to build strong positive values in your kids, make the fondest of memories, get to know the neighbors, or celebrate life’s milestones.

Given that most condominiums nowadays have a swimming pool, take it up a notch and look for one with multiple pools. This way, you not only get that distinctive resort-living quality to your day-to-day life. You’re also ascertained that overcrowding will not be a problem, even on the weekends when most of your neighbors are also unwinding.

4.Gardens and stroll paths

Condominiums may be synonymous with more compact living spaces, but it doesn’t have to mean fewer open spaces and green areas.

Having outdoor amenities such as linear parks and stroll paths inspire you to leave your gadgets at home for a bit and to lead a healthier lifestyle through various physical activities which you now have the space to explore.

5.A hotel-like lobby that still feels like home

You may not think about it much, but the lobby will play an important role in your life for the rest of your stay on the property. What truly sets a lobby apart is if it comes not just with generous spaces and quality furniture, but rather, a hotel-like ambiance and a friendly staff dedicated to making you feel at home.

6.Well-integrated lifestyle

The most important thing to consider in a home is whether or not it’s built to last. Known for its steadfast commitment to building and taking care of sustainable communities, SM Development Corporation (SMDC) is at the forefront of providing homes where Filipino families can grow and build their roots in.

Let’s take Trees Residences, a gated community nestled in the heart of the Novaliches, Quezon City. What makes Trees Residences truly sustainable is the well-rounded ecosystem it has created for families to thrive. Trees Residences boasts of a complete slew of five-star features that we listed above.

It’s also a hop away from major transportation stops like the MRT-7 — positioning your family not just for utmost convenience, but for success and adventure.

There’s a commercial strip right within the community, and SM City Fairview is close by, which makes your home life even more luxurious. Not only does such a well-integrated community promote walkability, but it also allows you to be stewards of the earth with a low-carbon footprint lifestyle.

The best part? It’s a ready-for-occupancy development, too, which means you can move in instantly, and enjoy all these immediately.

7.Purposeful investments, at the right time and the right place

Promising possibilities are expected for the country’s real estate sector this year as the economy makes its way to recovery. Real estate experts, Santos Knight Frank and Colliers Philippines are positive that rents and property prices are to recover in the next 12 months.

It is, therefore, an opportune time to invest in Trees Residences. The property has its property management team that ensures the kind of upkeep that commands capital appreciation and passive income.

Should you decide to rent out your unit, SMDC has made it easier for investors to make their way to financial security with a worry-free leasing experience with SMDC Prime Key Leasing.

Family life is as challenging as it is exciting. That is why choosing a home built for joy and built for value is an advantage you should take. After all, our loved ones deserve nothing but the very best life could offer.

For more information about SMDC’s Trees Residences, visit https://smdc.com/properties/trees-residences/.

What makes the New Year so special, more than anything, is hope. It’s the promise of a new beginning; a signifier that we are given another chance; that we can still better ourselves and our families.

When it comes to resolutions, many tend to go overboard and list things that are difficult to sustain. No need to fret. It is never too late to redo yours, and to come up with simpler yet fundamental intentions.

Quality time as a love language

It’s no secret that technology is a parent’s best friend, especially when it comes to keeping the kids preoccupied while you’re trying to be productive. While there is nothing wrong with it, it’s still of utmost importance to unplug your devices every now and then and really connect with them on a regular basis.

You can’t underestimate the importance of devoting undivided attention to your children. Sharing meals, watching movies, or even having game nights are non-grandiose yet very meaningful ways to show you love them.

You can also include them in your exercise routine. Perhaps take them for an afternoon jog, or teach them how to swim close by. These and more doubles as bonding time for the family — allowing you to stay fit and active, while creating the most priceless of memories.

Family, friends, and fresh air

Being cooped up indoors all the time can not only take a toll on your kids’ development, but on your own mental and emotional health as well. So whenever possible and when you think it’s safe, it won’t hurt to take your kids to see other people and to experience other sceneries.

Mask up, and you can take your kids for morning or afternoon walks at the park, or tell them all about your glory days, al fresco style, in the gardens of your community. Give them some childhood memories they can fondly look back to when they grow up.

Instilling responsibility with household chores

It’s never too early to teach kids the importance of being responsible, and one way to do that is to allow them to take part in household chores. Not only does it improve their motor-eye coordination skills, but it also lays out a foundation for them in terms of managing a home and managing themselves in general.

You can start by selecting a specific room for them to clean and maintain. It can be their bedroom or designated play area.

Family-centric living spaces

SM Development Corporation (SMDC) understands parenting is definitely no easy feat, but residing in a community designed specifically for raising families can, without a doubt, be of great help to you.

It’s Spring Residences in Bicutan, Parañaque City that has suites uniquely created for all of your family’s needs. The community features several mid-rise towers, and boasts of two efficiently laid-out bedroom units, as well as spacious living areas which you can design and modify however you please.

It also comes with luxurious amenities that you and your children can enjoy. Take vigorous laps in the adult size pool after a long day of work, while the kids frolic in the kiddie pool. Fun and safety is guaranteed, with a play area they can run around and make friends in. The community also has 24-hour security to assure you have safe spaces to share with your family.

Strategically situated beside SM City Bicutan, Spring Residences also provides quick-and-easy access to restaurants, shopping, and more. With its close proximity to the Skyway and the future Metro Manila Subway station in Paranaque, you are granted the convenience of being close to the airport and major business districts.

Moving into Spring Residences will surely make a fulfilling year for you, with all your family’s new year’s resolutions ticked off line-by-line. SMDC offers friendly payment terms on top of its affordable ready-for-occupancy (RFO) units you and your family can immediately start a life in.

Regardless of what your family goals are this 2022, remember that the most important step is to start. Give rise to a new beginning at Spring Residences.

For more information about SMDC’s Spring Residences, visit www.smdc.com/properties/spring-residences/

SM Supermalls was presented with the prestigious ‘Shopping Centre of the Year’ award in the first edition of the Philippines Best Brand Awards, at the recently concluded awarding ceremonies last June 8, held at Dusit Thani Hotel.

Accepting the award on behalf of SM Supermalls was its Chief Operating Officer Steven Tan. “We owe our success to our customers and partners who continue to support and trust the SM brand. This achievement motivates us to further innovate and to strive harder in bringing bigger and better activities and brands to the SM malls,” Tan said.

From its first shoe store in Carriedo, Manila, opened by Henry Sy, Sr. in 1958 – the SM brand has come a long way as it celebrates its 60th anniversary this year. From a one-store operation, the brand grew to provide people with a range of shoes and clothes among others at The SM Store, their daily needs at SM Markets; affordable homes through residential condominiums of SMDC; and family fun experiences at SM Supermalls.

The Philippines Best Brand Awards recognize and celebrate outstanding brands and marketers who have achieved extraordinary success from effective and innovative marketing practices in the country. Held to promote marketing excellence and foster marketing awareness in the professional community, the Awards aim to disseminate and educate the industry on the importance of branding in the Philippines.

For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.

In looking for a house or residence we really consider the location, the accessibility of our basic needs. One of our basic need is food. Filipinos love to eat, that’s why there are so many restaurant here in the Philippines.

SMDC or SM Development Corporation is a residential property developer which focuses on the premium middle market. In this regards most of their residential property has a food establishemt whereas residents are very beneficial on this aspect.

In line with these, SMDC invited Bloggers to try some of the food establishment on their properties. We visited 2 of their properties with 3 food establishment for SMDCeats: SMDC Food Crawl at Quezon City.


Our first stop is at Hong Kong Roasting located at M Place, Panay Ave, South Triangle, Quezon City. I love Chinese food, and I so super like the food at this resto. Here are some of the food that they let Bloggers try.

PEKING DUCK

YANG CHOW FRIED RICE

LECHON MACAU

CUCUMBER LEMON SHAKE

I don’t know how many Lechon Macau I ate that time plus the Yang Chow is a so so superb match, its so delicious. Their food is tasty. The Cucumber Lemon Shake is very refreshing as well, perfect much for the food that they serve.

Next Stop is at Teresita’s of San Fernando at Mezza II Residences, Aurora Boulevard corner Araneta Avenue, Sta. Mesa, Quezon City. I lost count dining at Teresita’s. My husband and I love their food.

During our food crawl, they served their best sellers the Palabok, Kare Kare and their Halo Halo. I love those food, especially the Palabok and the Halo Halo. Everytime we had a merienda at this resto we always combine the 2 the palabok and the halo halo. Now, that summer is really approaching, Halo Halo of Teresita’s is one of the best remedy to ease the scorching heat of summer.
Last stop is the Manila’s Best Coffee also located at Mezza II. To be surprise, the café does not just served cakes and other pastries but also Kakanin. Yes, I personally love kakanin that’s why I super love this establishment. They really stands for Manila’s Best Coffee because they are so makabayan as in “Love Your Own”.



Our Food Crawl ends up with a full tummy and a great experience for us, Bloggers, present on this event. Truly SM is true to their promise “We’ve Got it all for you”. Mommies, let your family, especially now, experience that vacation and do that food crawl or visit the food establishment at SMDC properties.

10 lucky shoppers will get to experience star-life condo living as the country’s largest chain of malls, launches their biggest and grandest promotion, the SM Supermalls Shop and Win an SMDC Condo Promo. The country’s largest shopping mall operator teamed-up with SM Development Corporation (SMDC), the leading real estate company in the Philippines, to give away 10 fully-furnished condominium units in prime locations. 

To join, one need only to shop or dine for a minimum of P1,000 single or accumulated purchase in any of SM Supermalls’ 56 mall locations nationwide including SMDC Jazz and Sun Mall. Shoppers simply present their receipt/s along with their E-Plus Loyalty card, SM Advantage card, SM Prestige card or BDO Rewards card for an e-raffle entry. Double e-raffle entries will be given with the use of the E-Plus Loyalty card.
Every month, two condominium units from SMDC’s prime properties will be given away, strategically located in key areas across Metro Manila. These are Field Residences, M Place South Triangle, Light Residences, Sun Residences, Princeton Residences, Blue Residences, Grass Residences, Sea Residences and Jazz Residences and an 80-square meter penthouse at Mezza Residences.

Steven Tan, Senior Vice President for Operations of SM Supermalls said during the recent Shop and Win Promo launch last June 24, 2014 at the SMDC Grand Showroom, “SM will continue to provide not only affordable luxury and family fun mall experience but also a chance to experience the SMDC star-life condo living!”

The SM Supermalls Shop and Win Promo starts from June 22 up to November 22, 2014. Visit www.smshopandwin.com for more details. Like and follow SM Supermalls on facebook.com/smsupermalls and on Twitter and Instagram (@smsupermalls) for regular updates.