As the Philippines continues to embrace the digital shopping revolution, e-commerce giant Shopee is leading the way for brands to expand their reach and achieve sustained growth. Supported by Shopee Mall’s innovative platform features, Shopee ensures a seamless shopping experience that strengthens brand connections and fosters customer loyalty.

Celebrating Shopee Mall’s Growth and Expansion

At its inaugural Shopee Brands Summit, the e-commerce platform announced the growth in orders on Shopee Mall, its premium retail space reserved for brand owners and authorized distributors, by more than 20% compared to the past year Shopee Mall offers a dedicated platform where online shoppers can discover authentic, high-quality brand products, easily identified through a distinct label on the shop’s profile page and product listings.

Since its launch in 2017, Shopee Mall has expanded its roster of brands to include popular favorites like L’Oreal, PUMA, Nintendo, and Italian make-up brand KIKO Milano. By working with brands to offer users exciting product launches and exclusive deals over the upcoming 10.10 Brands Festival, Shopee Mall is poised to continue being the go-to brand e-tailer for Filipino shoppers.

Building Trust and Driving Brand Growth

With millions of users visiting the platform and carting out daily, Vincent Lee, Head of Shopee Philippines, emphasized Shopee Mall’s role in opening up a wealth of opportunities for brand growth and sustained success in the digital era.

“Shopee Mall aims to help brands to build lasting relationships with our users by providing a dynamic and trusted platform where both can thrive. We believe in empowering brands to elevate their presence and deliver exceptional shopping experiences,” Lee said.

Recognizing that trust forms the core of strong brand and buyer relationships, Shopee has made strides in enhancing its customer journey, adapting to the evolving needs of Filipinos, and strengthening trust in online purchases. For instance, product authenticity is the most important attribute in an online mall for 77% of upper to middle income Shopee users in the Philippines. Reaffirming its dedication to authenticity, Shopee requires brands under Shopee Mall to undergo rigorous verification and tripled its money-back guarantee to ensure every product sold is 100% authentic.

Furthermore, Shopee Mall has an extended return and refund window to 15 days – double the platform's initial 7-day return and refund period – to provide buyers added reassurance that their purchase will be satisfactory. With a revamped Shopee Mall interface to improve product and brand discoverability, along with the app’s signature seamless and secure checkout experience, Shopee’s enhancements enable brands to broaden and deepen their connections with buyers.

Bringing The Best Brands Closer to Filipino Shoppers

Shopee's commitment to delivering an enjoyable shopping experience has attracted a diverse user base and proven to be a strategic platform for brands to expand their reach and drive sales. Successful partnerships with PUMA and Nintendo demonstrate how Shopee's innovative features and robust support have enabled these brands to thrive in the competitive e-commerce landscape.

Upon partnering with Shopee, sports apparel brand PUMA has significantly increased their brand visibility and broadened their customer reach, enabling them to strategically position themselves alongside other competitors in the market. Shopee Live has proven to be an indispensable tool for the brand in engaging sports enthusiasts, driving exponential sales growth for PUMA during each livestream.

“The key difference for us is the exceptional support from the Shopee team,” remarked Javier Sabarre, Assistant Manager for E-Commerce Marketplace at PUMA. “And we anticipate sustained growth over the coming years through our continued partnership.” Sabarre highlighted that Shopee's operational support has strengthened their customer-centric strategy, as demonstrated by the remarkable fourfold growth in their business since entering the e-commerce sector in 2022.

Gaming giant Nintendo opened its Philippines Official Store on Shopee in November 2023, and continues to see rapid growth as one of the platform’s top gaming brands. Their presence on Shopee Mall, and use of the platform’s engagement features and promotion tools, drove excitement among the brand’s fans, especially when coupled with attractive brand offers. Nintendo also actively leveraged Shopee Live and Shopee Video to deepen their relationships with the local gaming community and capture new audiences.

Building a Thriving Community at Shopee

Innovative features like Shopee Video and Shopee Live are transforming how brands build relationships with their buyers. These tools allow sellers to showcase their products through engaging video content and real-time interactive shopping experiences, allowing shoppers to get a better look at product conditions and specifications to drive buyer confidence.

“Shopee strives to create an environment where users can shop with confidence and ease,” remarked Lee. “With our extensive selection of well-loved brands and innovative features, Shopee Mall has become a thriving hub where brands can unlock growth potential while ensuring secure, convenient, and enjoyable online shopping experiences for all our users.”

Catch exclusive deals from brands like HP, GOMO, and many more at Shopee's 10.10 Brands Festival from September 30 to October 10!

Innovating at a time of pandemic is just what we all need. Adapting to the new new normal in order to make our lives move on a safer plane. Market! Market! encourages easy and safe shopping in the ‘new normal’ as it joins in the Ayala Malls rollout of ANA (Ayala Malls Neighborhood Assistant). With customer safety in mind, ANA hopes to limit the movement of people outside of their homes while giving the community a convenient and worry-free shopping experience.

“With ANA, Market! Market! customers can now have easy access to products from our hundreds of mall merchants from the comfort and safety of their homes. Our well-trained personal shoppers are there to ensure that every customer gets an easy, smooth, and hassle-free shopping experience,” said Sherlene Cruz, Market! Market! General Manager.

Through this innovative service, the Taguig-based mall connects its community with a personal shopper. Chat with A.N.A. at m.me/ANAMarketMarketandSerendra and send your shopping list through the mall ordering form.

ANA will reach out to process your order and confirm your transaction. Pay for your order with ANA’s minimal service fee through cashless payment channels. The service rates start at P50 for one retail/food store, P100 for 2-3 stores, and P200 for 4 or more. Personal shopping at the supermarket or department store has a flat rate of P200.

Customers can opt for an arranged pick-up at the Market! Market! DriveBuy booth or have the items delivered at their doorstep.

With ANA in Market! Market! and Serendra, the community can now enjoy their own personal shopping service to fulfill their food cravings and shopping lists for groceries, home, school or work essentials, and even apparel and sports gear!

Follow Market! Market! on Facebook to get updates on their latest campaigns, online events, and exclusive promos.

It's the time of the year where everyone is expecting a shopping event. So, where do you find that well, Lazada's 11.11 is the place online. This the highly-anticipated 11.11 sale of the year and it still continues to make waves as Lazada continues to redefine the total shopping experience in the Philippines. The country’s #1 eCommerce platform kicked-off its biggest one-day sale of the year, 11.11, with local event The World of Lazada, teasing the first-ever live interactive countdown concert show in the country. Lazada’s 11.11 Super Show will be broadcast on ABS-CBN and live-streamed on the Lazada app, on November 10. This will mark the first time the show is being telecast on a national network.

With more than PHP 11 Million vouchers and 11 Million product offerings and massive deals and discounts, in-the-know savvy shoppers can look forward to only the best from each of their favorite product categories such as ‘Women & Men’s Fashion,’ ‘Health & Beauty,’ ‘Sports & Outdoors,’ ‘Toys, Babies and Kids,’ ‘Home & Living,’ and ‘Electronics.’

Lazada’s 11.11 provides brands and sellers more ways to reach consumers through new formats and channels. New in-app game LazCity Wonderland enables consumers to build and explore a virtual city of LazMall brands with special brand vouchers. Moreover, in-app facial recognition game Moji-Go will make it even more fun to win exciting vouchers when you play during 11.11. Users just need to match facial expressions to win coins that can be converted to vouchers. In introducing new games, consumers are promised an engaging shopping experience where redeeming rewards are easier than ever to achieve.

“As the first eCommerce player to bring the shopping festival concept to Southeast Asia, we continue to break new ground and accelerate the region’s progress in eCommerce. We are proud to see that Lazada has made 11.11 one of the key industry growth drivers in Southeast Asia, changing the way people shop and the way sellers do business,” said Ray Alimurung, Philippines’ Chief Executive Officer. “Our Group has been experiencing 100 percent year-on-year order growth in the past four quarters, and with more than 50 million annual active consumers on our platform, I am sure this 11.11’s growth will be another record-breaker. It is already better and bolder – it may well be the biggest too!”

The World of Lazada brought to life the latest shopping innovations, together with products from the bestselling categories to create a truly immersive, seamless and entertaining shopping experience.

“Beyond just a shopping platform, Lazada aims to be a lifestyle destination. For us, that means having the best selection of brands and deals and creating the most engaging shopper experiences. For 11.11, we’re pioneering innovation even further with new interactive shoppertainment features and exciting games!” said Neil Trinidad, Chief Marketing Officer.

The event kicked off with a tech-infused interactive fashion show where models and KOLs strutted down the catwalk showcasing best-selling fashion brands from Lazada. Delighted audience members were able to use the Lazada Image Scan on select items as part of their purchasable #OOTD (Outfit-Of-The-Day) goal outfits and add to cart using the new image scan feature within the Lazada app. Participants were also able to take part in makeup GRWM (Get-Ready-With-ME) masterclass in which Lazada’s AR Technology – Magic Mirror – was featured. This is a brand partnership with L’Oréal.

Lazada also shared their latest innovation in shoppertainment with GUESS IT!, a 4-hour interactive livestream in-app gameshow that aired across six markets on November 4. The event set a new livestreaming record for Southeast Asia, with more than 1.1 million views. In the Philippines alone. Hosted by Sam YG, it featured Mimiyuuuh, David Guison, Bangs Garcia and Kimpoy Feliciano who competed to answer fun trivia questions and guess the price of select items. Mimiyuuuh emerged as the Guess It Queen. The game show also allowed online shoppers to participate through interactive questions, special vouchers and a list of the Must-Buy items that they could add to cart.

The Top Deals & Exclusive Offers to look out for at Lazada’ 11.11:

Enjoy discounts of up to 95% off all throughout the day, 11M+ of vouchers up for grabs from your favorite local and international brands and sellers. Don’t forget to set your alarms at 12 midnight as the biggest discounts will come your way from 12mn-2am and 12pm-2pm.

Adding to the brand’s already strong portfolio of thousands of local and international brands, this year has brought even bigger Brand Mega Offers from partners.

The First-Ever Interactive Livestream Countdown Concert on November 10 – the Lazada 11.11 SuperShow

As the grand culmination of the event, Lazada Philippines Chief Executive Officer, Ray Alimurung and Chief Marketing Officer, Neil Trinidad provided guests a first look of Lazada’s very first interactive livestream countdown concert, the Lazada 11.11 Super Show, which will be simultaneously broadcast nationwide on ABS-CBN and livestreamed on the Lazada app on November 10, 2019 at 10.30 PM.

In partnership with ABS-CBN, the Lazada 11.11 Super Show will be broadcast on TV and live streamed on the app. The show will be hosted by the country’s top stars, Vice Ganda, Billy Crawford, Karylle and Mimiyuuh with performances from James Reid, Maja Salvador, Mayward and many more. The show will also showcase Voucher Rain, a fun, interactive game where shoppers can slash their way to collect vouchers. Partner brands such as TRESemmé, Promil, Platinum Karaoke, Sun Life, and Hyundai will showcase even more surprise performances. Hyundai will raffle off a brand-new Hyundai Reina, and shoppers can simply follow the Hyundai store on Lazada and wait for the winner to be announced on November 11. The show will end with the biggest surprise yet - a special simulcast performance of Grammy Award-winning singer-songwriter Taylor Swift, who will be performing live at our sister brand TMALL Gala Show and livestreamed on our Lazada app.

Go Where Your Heart Beats with Lazada’s biggest 11.11 super sale this year and enjoy the most entertaining shopping experience, the best deals and biggest discounts.

To know more about Lazada 11.11, visit Lazada.com.ph, facebook.com/LazadaPhilippines and Instagram.com/lazadaPH.

Disneyland is the happiest place on earth, whereas families all over the world loves to experience and make a memorable bonding with loved ones. Disneyland is one of my dream place to be with my family, especially my kids, it will be the unforgettable get away for us. Sooner with God's grace we will experience it, I'll claim it now!


Glad to here that SM Supermall will have their promo and it was launched last week at Skydome, SM North EDSA, the Shop N' Fly to Hongkong Disneyland Promo. Indeed, a great news for us, SM shoppers, this will be our chance to make our dreams come true.

Here are some videos during the launch;

For the opening Remarks, Mr. Edgar Tejerero, President of SM Lifestyle Entertainment Inc.



Mr. Steve Tan, SVP, Mall Operations, SM Supermalls



Mr. Frederick Chan, Director, Marketing, Hong Kong Disneyland

There will be 120 lucky SM Supermalls shoppers that will be flown to Hong Kong for an unforgettable trip with the families at Hong Kong Disneyland!

From February 12 to March 13, SM Supermalls will be giving 30 lucky SM patrons a unique and memorable Disney experience joining Mickey Mouse, Minnie Mouse and other Disney friends for Hong Kong Disneyland 10th anniversary celebration! 

Shoppers are invited to visit SM Mall of Asia, SM Megamall, SM North Edsa and SM Seaside City Cebu beginning February 4 to get a glimpse of the resort's magical 10th anniversary celebration. Patrons are welcomed to shop at any SM Mall to get a chance at winning a holiday trip to Hong Kong Disneyland, creating magical and memorable moments for their family. Winners will receive round-trip airfare (economy class), 3-day-2night hotel accommodation at the Hong Kong Disneyland Hotel and 2-day Hong Kong Disneyland park tickets --- all for an entire family of four (4) persons.
“For over 30 years, SM has been known to be the Filipino's home away from home – a close escape and quick getaway for the Filipino to create unforgettable bonding memories with the family,” Says Edgar Tejero, President of SM Lifestyle Entertainment, Inc. “ To enlarge the families' notion of true cherished moments, SM joined forces with the world's most iconic family brand: The Walt Disney Company. Further to the partnership with Disney, this year, SM broadens the Filipino's label of family bonding by working closely with the most magical place on earth to bring together an experience families will never forget.”
"Hong Kong Disneyland Resort is honored to join SM to create countless magical moments for all the Filipino guests. As we celebrate the park's 10th anniversary this year, we cannot wait to introduce our latest shows and attractions to the Philippines, which is one of our key markets in South East Asia. We invite all Filipino guests to drop by designated SM Malls for a sneak peak of the year-long Happily Ever After celebrations," said Frederick Chan, Director, Marketing, Hong Kong Disneyland Resort. 
At the above mentioned SM Malls, guests will be able to get a glimpse of the brand new offerings of Hong Kong Disneyland 10th anniversary celebration. The headline act is the all-new Broadway-style live show 'Mickey and the Wondrous Book' which brings to life seven of the greatest Disney stories of all time through the magical journey of Mickey Mouse, Goofy and Olaf. At the enchanting Fairy Tale Forest — Presented by PANDORA, the music-box scenes comes to life and recreates the miniature iconic scenes of the most cherished Disney Princess stories. As night falls, the "Disney in the Stars" Fireworks show with all new projection shining ever more brilliantly on the Sleeping Beauty Castle. Guests could also get to know the wide array of sumptuous, anniversary themed food and beverage offerings in addition to the exciting range of more than 200 new gift assortments to bring home! This spectacular line-up will surely add a new dimension to the 100 magical shows and attractions available at the park.

"We hope SM's shoppers will enjoy exploring the glimpse of Hong Kong Disneyland's 10th anniversary celebration. We have extended a red carpet, and are ready to celebrate this momentous year with all Filipino guests and their families!" Chan added. 
A photo opportunity with Micky and Minnie! Soon, we will have a photo op at Hongkong Disneyland together with my family.

Here's the video of the theme song of Hong Kong Disneyland's 10th Anniversay entitled "Happily Ever After"



Every PHP 1,000 single receipt purchase at any SM mall tenant from February 12 to March 13, 2016 will entitle consumers to one (1) raffle coupon and a chance to experience the magic of well-loved Hong Kong Disneyland attractions and its latest anniversary offerings. Any Disney merchandise worth PHP 500 and purchased at an SM mall entitles the customer to one (1) raffle coupon as well. ePLUS card members will automatically receive two (2) raffle stubs with every minimum purchase of PHP 1,000. 
The 30 lucky winners will be drawn in March 2016. 

Mommies, treat your family to a summer with Mickey and the gang for free! Shop at SM now to win an unforgettable, magical trip to Hong Kong Disneyland.

For further information, like /smsupermalls and /ePLUStaptopay on facebook. 

For more information about Hong Kong Disneyland Resort, please visit Hongkongdisneyland.com/10th or www.facebook.com/disneyland.hk/