Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announces its 7.7 Mid-Year Sale TV Special, airing on GMA 7 and Shopee Live this July 7, 9:30-11:30 PM. Filipinos can expect an exciting night full of limited-time flash deals from top brands, performances from local artists and K-Pop group Treasure, big prizes amounting to ₱7,000,000, and more.

Martin Yu, Director at Shopee Philippines, said, “As Shopee wraps up the 7.7 Mid-Year Sale on a high note with our TV Special, we’d like to express our gratitude to our valued shoppers and partners for all the milestones we’ve reached thus far. Throughout the rest of 2021, we remain committed to continuously improving the online shopping experience through even more rewarding campaigns that provide joy to Filipinos and meet the demands of the growing local e-commerce landscape.”

Here are the highlights of the Shopee 7.7 Mid-Year Sale TV Special:

●Exclusive flash deals from top brands in the country

Throughout the show, deal hunters can enjoy big savings with flash deals from leading brands such as Belo Essentials, Huawei, Reckitt Benckiser, Realme, Puregold, Bonchon, Adidas, SM, OPPO, Potato Corner, Gong Cha, Domino's, Lawson, and Moonleaf.

●Exciting performances from K-Pop and OPM acts

After thrilling fans with their Philippine television debut last Shopee 6.6 Mid-Year TV Special, K-Pop boy band Treasure returns for another set of performances with “I Love You,” “Orange,” and “Going Crazy.” OPM fans can also catch top Pinoy talents such as Barbie Almalbis, Spongecola, Xian Lim, Lani Misalucha, Kate Valdez, and more surprise guests.

●Over ₱7,000,000 worth of prizes

Viewers can play three Shopee Shake sessions, during which they can win ₱300,000, ₱500,000, or ₱700,000, respectively. One lucky viewer can also win the ₱1,000,000 jackpot prize by joining Shopee Milyonaryo. Meanwhile, shoppers should stay tuned to claim up to ₱4,500,000 worth of Shopee vouchers.

Shopee 7.7 Mid-Year Sale

Until July 7, shoppers can enjoy free shipping with no minimum spend, up to 20% cashback, and exclusive ShopeePay ₱1 Deals at Shopee 7.7 Mid-Year Sale.

They can also get big discounts up to 90% off on leading brands.

Users should top up their ShopeePay wallets through their debit cards, linked bank accounts, or other conventional methods for more exclusive promotions. This July 7, ShopeePay users can enjoy up to 77% cashback, ₱5 worth of load for only ₱1, and up to 35% cashback on Bills Payment. Users who top up their ShopeePay wallets on July 6 can also win ₱20,000!

For more information on the Shopee 7.7 Mid-Year Sale, visit https://shopee.ph/m/7-7.

After months of working from home, many employees and entrepreneurs already have your routines, systems, and processes in place, ensuring maximum productivity with no wasted effort as you complete your tasks. Even so, anything that can be done to make the work-from-home experience even better is always a plus, just like upgrading your setup with awesome new gear.

Logitech has got you covered with unmatched deals on essential home office tools for work-from-home professionals at the 7.7 Shopee Sale. Exclusively on July 7, you can enjoy discounts of up to 50% on selected products, cashbacks capped at P100, plus free Sodexo GCs when you shop at the Logitech Official Store on Shopee. 

 

Working from Home, Made Even Better

Minimalist, modern, and extremely versatile, the K380 Multi-Device Bluetooth Keyboard and super silent M350 Pebble Wireless Mouse ensure that you work well, in style. This combo fits easily into any workspace, whether it’s your home office desk or a quiet nook in your kitchen or living room. The ultra-slim keyboard is perfect for typing on your computer, tablet, or even your smartphone, and the portable mouse is small enough to fit in your pocket or purse.

Another space-saving option for those with the freedom to work from anywhere is Logitech’s K480 Multi-Device Bluetooth Wireless Keyboard, which is thin, lightweight, and easy to carry. It has a built-in device cradle that keeps your screen at just the right angle as you type. This keyboard connects with any Bluetooth-enabled device with external keyboard support, as well as any OS, so you can type on your phone, tablet or computer without the need for wires or cables. Switching between paired devices is quickly done at the turn of a dial, so you can type, switch, and keep on typing without interrupting your workflow.

Grab these awesome work from home gear and more at the 7.7 Sale on July 7! To learn more, visit and follow the Logitech Official Store on Shopee. Also check out the Logitech website and official Facebook Page.

Logitech products are also available at partner outlets, Octagon, Silicon Valley, PC Express, Datablitz, Complink, I-Tech/Gamezone, Electroworld, Abenson, Office Warehouse, PC Hub, PC Worx, Villman, DynaQuest, Techwarez, Gameline, Thinking Tools, Gaisano Interpace, Digi-Serv Solutions, Davao FutureBright, Concept Computer, and Nutech.

If you’re a K-Pop fan, you’ve definitely heard of TREASURE, YG Entertainment’s youngest boy band. They may be new, but with their high-energy songs and killer choreographies, this rookie group has already made quite the impression on the K-Pop scene.

Interested in getting further acquainted with your future favorite boy group? New stans, here are a few basic facts you should know about TREASURE:

1.TREASURE has 12 members

You’ll have a hard time finding a bias, because CHOI HYUN SUK, JIHOON, YOSHI, JUNKYU, MASHIHO, YOON JAE HYUK, ASAHI, BANG YE DAM, DOYOUNG, HARUTO, PARK JEONG WOO, and SO JUNG HWAN each possess their own unique charms!

2.The group has two leaders

TREASURE is currently the largest group on YG Entertainment’s roster. With so many members, it only seemed practical for the group to elect two leaders. CHOI HYUN SUK and JIHOON, the two eldest, share joint leadership of the band.

3.They debuted in August last year

TREASURE entered the K-Pop scene on August 7, 2020 with their debut single, “BOY,” catching the attention of K-Pop fans around the world. The electrifying music video which accompanied the song managed to surpass 10 million views after a mere 26 hours!

4.And they just debuted in Japan this year

Coming on the heels of the release of “BEAUTIFUL,” which served as a popular anime theme song, TREASURE made their Japanese debut on March 31, 2021. The album contained Japanese versions of all their previous songs.

5.But they’ve already won a lot of awards

As a rookie group, TREASURE has already proven that they’re quite a force to reckon with. Just look at some of the awards they’ve bagged since their debut less than a year ago—Rookie Artist of the Year at the 35th Golden Disc Awards and at the 2020 Asia Artist Awards, Best New Male Artist and Worldwide Fans’ Choice TOP 10 at the 2020 Mnet Asian Music Awards, and Global Super Rookies by Genius Korea.

6.The members call the fandom TREASURE MAKER

The fandom is officially named TREASURE MAKER, but, adorably, the boys have also taken to calling their fans “teume” for short.

7.They’ve already started flexing their acting skills

The members made their acting debut with their web drama, “It’s Okay, That’s Friendship,” a hilarious parody that touches on friendship and school life. It’s a must-watch for every TREASURE MAKER!

Couldn’t get enough of TREASURE at last month’s Shopee 6.6 Mid-Year Sale TV Special? Good news, TREASURE MAKER: you can catch TREASURE perform once again at Shopee 7.7 Mid-Year Sale TV Special. Tune in to GMA 7 and Shopee Live this July 7, 9:30-11:30 PM to watch your favorite members! You also get the chance to win over ₱7,000,000 worth of prizes by watching the show.

Meanwhile, enjoy free shipping with no minimum spend, up to 20% cashback, and ₱1 deals at Shopee 7.7 Mid-Year Sale. Until July 7, top up your ShopeePay wallet through your debit card and other convenient channels to enjoy more exclusive deals such as free shipping with a minimum spend of ₱199, 15% daily cashback, ₱10 worth of data for only ₱1, and up to 35% cashback on Bills Payment. On July 7 only, enjoy more upsized deals such as free shipping with no minimum spend and 50% cashback.

For more information on the Shopee 7.7 Mid-Year Sale, visit https://shopee.ph/m/7-7.

Download the Shopee app for free via the App Store or Google Play.

A survey conducted by Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, revealed four types of online shoppers in the Philippines and their motivations for shopping online.

Shopee surveyed more than 3,000 Filipinos and found that value is the most important factor for online shoppers, with 42% of respondents stating that they are driven by the best deals and prices. 71% of them are females, ranging from 18 to 34 years of age.

There is also an emerging segment of consumers who prioritize shopping from their favored brands online. More than half of these brand lovers are around 25 years old, showing how brand loyalty is becoming key to the online shopping experience for younger demographics.

Martin Yu, Director at Shopee Philippines, said, “The mid-year shopping season is an exciting time for Shopee. As more Filipinos go online to fulfill their shopping needs, we are also seeing more diverse preferences and shopping habits emerge. This is why we consistently listen to our users’ feedback and improve our features, services, and products to serve their needs. Our 7.7 Mid-Year Sale is no different and comes packed with highlights such as the Payday Sale, ShopeePay Day, and other exciting promotions to deliver more value, variety, and fun to all shoppers.”

The four key types of Filipino online shoppers are:

1) The Sulit Shopper - Decisive shoppers who hunt for the best deals

42% of respondents are Sulit Shoppers. They prioritize finding the best deals and prices before making an online purchase. These shoppers are patient and take the time to research products, but act quickly when they discover deals they like.

Key characteristics:

●Decisive buying: 66% browse a maximum of just five items before making a purchase
●Deals seeking: 62% don’t typically plan purchases in advance—they shop whenever they see big discounts on products they’re eyeing
●Regular shopping: Half of them buy something online at least twice a month

Sulit Shoppers can rejoice at the 7.7 Mid-Year Sale, which offers non-stop deals and discounts. They can save money on shipping, get discounts, and claim cashback at the Vouchers Sale on July 6. During the 7.7 period, they can also tap on the Vouchers button on the Shopee homepage for one-stop access to the best deals.

2) The Shop-and-Go Consumer - Shoppers who enjoy the convenience of delivery to their doorstep

For a lot of Filipinos, online shopping’s main draw is convenience. 17% of shoppers surveyed turn to online shopping for its ease and safety. More than half of the shoppers in this community are 30 years old. They know what they want to buy and do not necessarily spend extra time on the app, but will often make impulse purchases if they stumble upon good deals.

Key characteristics:

●Quick decision-making: 64% browse through a maximum of five listings before they find what they're looking for
●Proactive shopping: Almost one in two do their own research on products by either searching online or chatting with sellers
●Frequent shopping: 45% shop online twice a month on average, making them one of the most frequent purchasers

Shop-and-Go Consumers can take advantage of Free Shipping on Shopee’s home page. They’ll also love the convenience of ShopeePay, Shopee’s built-in e-wallet. On ShopeePay Day this July 1, they can enjoy ShopeePay-exclusive rewards, such as free shipping, cashback, and ₱1 deals.

3) The Budol Shopper - Window shoppers who can also be spontaneous buyers

Making up 14% of respondents, the Budol Shopper refers to window shoppers who value variety and choice of products. Compared to the Sulit Shopper, the Budol Shopper browses more items on average, and are also more likely to spontaneously check out a product that catches their eye.

Key characteristics:

●Impulsive buying: 63% will buy an item because they felt like doing so at the moment
●Frequent browsing: 27% of window shoppers usually browse up to 15 items before each purchase

This 7.7, Budol Shoppers can window shop to their hearts’ content across Shopee’s themed days such as Home Tech Sale on June 24, Home & Outdoors Sale on June 25, Kids & Babies Sale on June 26, and Apparel & Shoes Sale on June 27. Each sale offers a huge selection of discounted products from popular categories.

4) The Suki Buyer - Shoppers who have a good eye for brands

Suki Buyers make up 12% of respondents, and they shop online because they can find their favorite brands easily. Unlike Sulit Shoppers, shoppers who prioritize finding the best value, brand fans are less price-sensitive. Instead, they value having a large variety of brands to choose from, as well as accessing perks and loyalty points from brands they follow.

Key characteristics:

●Regular shopping from brands: 62% of them purchase from their favorite brands as frequently as twice a month
●Brand familiarity: About 1 in 4 follow their favorite brands on social media in order to stay informed of latest product launches

Suki Buyers will enjoy the RB Super Brand Day until June 23, Vivo Super Brand Day from June 27-28, and Olay Super Brand Day from June 28-30, which all offer exclusive deals from well-loved brands on Shopee Mall. Suki Buyers can also get exclusive perks from their favorite brands, such as 30% off vouchers, at the Shopee Mall Sale this June 29.