Mommy's MAG Life: TV commercial

Xia Vigor, The Latest Jollibee Endorser for Jolly Spaghetti

commercial 5/12/2017 08:47:00 AM

Jollibee, the Philippines’ number one fast-food brand, has always been the dining destination of choice among Filipino kids and kids-at-heart.

The latest TV commercial for the best-selling Jolly Spaghetti, which began airing last March 26, 2017, features the British-Filipino child star Xia Vigor enjoying the product and how its timelessly appealing tamis-linamnam flavor will always bring out the jolly kid in everyone.

Xia is the latest celebrity endorser to join the ever-growing Jollibee family. She was given the official welcome in a media event held at Jollibee Biopolis Macapagal last April 22, 2017. Invited attendees were given a jolly treat with passes to DreamPlay, a DreamWorks-themed activity center at the City of Dreams Parañaque.

“Since its launch nearly four decades ago, the Jolly Spaghetti has remained a favorite among Filipino children from different generations and walks of life,” said Luis Berba, Jollibee Brand Manager. “Our newest TVC illustrates that unforgettable sweet-sarap feeling that Pinoys get whenever they eat Jolly Spaghetti. It’s like being a jolly kid again, when every moment is filled with fun, good food, and the company of our loved ones.”

“Xia’s genuine love for Jolly Spaghetti and her cheerful and articulate personality are why we believe she’s the best choice as kid endorser of our product.”

Sweet-sarap moments with Xia Despite the recent national and global attention the young child actress has been getting through a slew of successful TV shows and viral videos, Xia remains to be like any other Pinoy child. She loves spending time with her family and, of course, eating at Jollibee.

“I like swimming and watching movies with my Mommy and kuya,” the child actress said. “Even when I wasn’t in showbiz yet, Jollibee has always been my favorite place to eat Jolly Spaghetti with my Mommy, kuya, and cousins.”

When asked why she loves the Jolly Spaghetti, the adorable Xia gamely answered. “I love it because sweet-sarap, tamis-linamnam siya talaga and it has a lot of hotdogs and cheese. Sana more kids like me will keep eating and enjoy Jolly Spaghetti!”

The Pinoy spaghetti

Jollibee pioneered the introduction of the sweet-style spaghetti in the Philippines. The brand took all the basic elements of a spaghetti dish and elevated it into a treat that Pinoys will definitely love. The rich tomato sauce is carefully seasoned to achieve peak tamis-linamnam goodness. Generous amounts of beefy and juicy hotdog slices are added in for a filling meal. Finally, creamy shreds of cheese are sprinkled on top to complete the one-of-a-kind Jolly Spaghetti taste.

“The Jolly Spaghetti is the Pinoy spaghetti,” added Berba. “Our recipe is tailored to fit the Pinoy palate, which leans toward the sweeter side. It also has that well-rounded flavor that delights the taste buds. Jolly Spaghetti has become a comfort food for many Pinoys and it evokes all those wonderful memories of childhood.”

Enjoy the best-tasting, sweet-sarap Jolly Spaghetti for only P50.00 Solo and P55.00 for the value meal with drink.. This sweet-sarap treat is available in all Jollibee stores nationwide and through #87000 Jollibee Delivery.

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Piolo Pascual and Iya Villania on SILKA

iya vilania 2/03/2015 01:17:00 AM

Two of the country's celebrities Iya Villania and Piolo Pascual (The Ultimate Hearthrob) find the selves on the same ground as product ambassadors for Silka Papaya Soap, itself a household name in skin care.

The superbly admired and multi awarded TV/Movie Actor, concert/recording artist and social influencer jumped in as a most exciting male endorser for the brand that has been around for the past 13 years, while the actress-model, best known for her long VJ stint in top music channel MYX, continues her endearing run in promoting the now cetified "no. 1 beauty soap in the Philippines.

Most significantly, it's them being essentially different from each other, as defined by Cosmetique Asia Corporation which distributes the said soap brand, that make them worthy of their shared spots.

Silka started the year by launching two separate TV Commercials featuring them, now being heavily aired and seen by millions of Piolo, Iya and Silka followers. These developments surely give the Silka trademark the strong push to open up the still-fresh 2015.

EVERYBODY LOVES PIOLO

Silka spokesperson Jane Co shares the company stand on having Piolo as the latest celebrated embodiment of their remarkable corporate background. She said "We believe that Piolo's achievements are from his many years of consistent hard work and professionalism. Similar to Piolo's success, Silka also gives its best to the consumers by way of consistency in quality and affordability.

The well-toned matinee idol actually had a public tie-in with Silka a couple of months back when he hosted along with sports lady anchor Gretchen Ho, the Miss Silka Philippines 2014 Coronation night held at the Activity Center of Market Market in The Fort last November. Yet, the decision to have him on Board as Ambassador is rooted from the sensibly deep connection between Silka and Piolo as two "brands" that empower emotional attachment to the public.

Co added, "We all grew to love Piolo. There's the emotional attachment that made that possible, in the same way that Silka has succesfully inched its way into the households of modern Filipina"

Silka had equally-revered actor John Lloyd Cruz as its first male endorser. Having Piolo takes the seat to the throne this time around is like replacing a first-rate act with another.

LUCKY CHARM IYA

As for Iya, the "scientific" study touches on her down to earth nature and being Silka's trusted partner for more than a decade now. Co pointed out, "Iya has been with us for over ten hears. We considered her as our Lucky Charm".

To elaborate on the scientific side of this matter, Silka explained that Iya's TVC "does not only talk about achieving fare and smoothe skin, but also discuss how Silka uses the best ingredients for our papaya soap. Papaya enzy,e for whitening and vitamin for soft supple skin."

Iya strongly showcases the natural Asian beauty which is in line with the product's target market.

With all such positive aspects put into consideration, both Piolo and Iya are hands-down perfect choices to be the amiable tandem to promote Silka. For Silka Papaya Soap has been number 1 in the beauty soap and number 2 in the over-all soap category since 2012 (data from Kantar World Panel). Their respective charms cannot be denied and these will surely propel the leading manufacturer of top cosmetic products for Filipino consumers to even greater heights.