Premium smartphone and AIoT brand, TECNO Mobile, introduces its latest offering to the Philippine market, the full-power POVA Neo. With its 6,000mAh large battery and 18W fast charger, POVA Neo is a battery beast, promising to give users more than enough energy to power through the day.

TECNO Mobile remains committed to bringing innovative and high-performing smartphones to emerging markets, as the premium smartphone brand for all. With this latest release, the brand continues its mission to inspire progressive individuals, particularly the passionate and ambitious youth, to be fearless towards challenges, and stop at nothing to fulfill their dreams.

The launch of POVA Neo hinges on a campaign that celebrates everyday heroes who power on with their day-to-day tasks in order to serve the community. POVA Neo is set to be a smartphone that equips these community heroes with the power that enables them to carry on.

POVA Neo Energy Beast

POVA Neo is loaded with key features that are highly sought-after by today’s consumers – An ultimate power supply, large screen, smooth performance, a smart camera, and much more.

Fitted with a huge 6,000mAh battery, POVA Neo provides you with power to last the entire day. It is also equipped with Battery Lab 2.1 that gives you super power saving features that are easy to control. And, with 18 watts fast charging, it only takes POVA Neo 35 minutes to store enough power for up to 5 hours of gaming.

Users get to enjoy an immersive and smooth full-frame visual experience with POVA Neo’s big screen display. This smartphone’s ET Engine enhancements deliver outstanding performance, with an extremely fast touch-driven response that’s perfect for gaming, while Game Space provides players with a cool interface and fast play.

The Smart Camera of the POVA Neo, with its 13MP HD quality image system, allows for more vivid details in your photos and videos. Its advanced AI lens is capable of 120FPS Slow Motion capture, 1080P Time Lapse, and HDR Photography that fully preserves details in both light and dark areas. Modes like Beauty, Body, and Bokeh Beauty shots add depth, while AR Animojis and Stickers make your captured images more fun. POVA Neo is capable of panorama shooting as well, on both its rear and front-facing cameras.

POVA Neo runs on HiOS 7.6, with a fresh UI interface that is easy to use, and offers various features including Peek Proof that provides your screen with privacy against prying eyes, Film Album for transforming your photos into eye-catching movies, and Kids Mode. This stylishly-designed smartphone is available in three colors – Obsidian, Geek Blue, and Powehi Black.

#KeepthePowerandCarryOn with TECNO Mobile’s #POVANeoPowerAllDay, which you can now check out at the TECNO Mobile Flagship Store in Lazada and the TECNO Mobile PH Official Store in Shopee. The POVA Neo 4GB+64GB retails for Php 5,999, while the 6GB+128GB model sells for Php 6,999.

Enjoy big brand deals at the Lazada 10th Birthday Sale from March 27 to 29, 2022! Shop at the at the TECNO Global Flagship Store in Lazada, and save as much as Php 1,000 when you buy a POVA Neo. POVA Neo 4GB+64GB can be yours for just Php 5,055, from its original price of Php 5,999, while POVA Neo 6GB+128GB will be available for only Php 5,970, from its retail price of Php 6,999. TECNO Mobile’s Spark 8T 4GB+64GB will also be sold at the special price of Php 5,515 during the sale.

Stay updated on all the latest promos when you like and follow TECNO Mobile Philippines on Facebook. Visit www.tecno-mobile.com/ph to learn more about your favorite TECNO Mobile smartphones and gadgets.

TECNO, a premium smartphone brand focused on emerging markets, recently partnered with BBC StoryWorks to create a short film The Future Lens: Looking Ahead With TECNO to explore how mobile camera lens provides inclusive mobile camera technologies to local consumers

  “Cameras have evolved over the years, but unfortunately, it feels like the technology isn't created with everyone in mind. As a photographer, I think one of the most intimate things you can do is take a portrait of someone that accurately portrays who they are.” according to photographer, Justin Amoafo. 

This is where TECNO comes into the picture. TECNO envisions a world where inclusive phone design can help form communities, connect people with one another and ensure no one is left behind. In the film, TECNO illustrates why portrait imaging is its most ground-breaking technology and how it has empowered users of dark skin tones to realize all possibilities of expression.

Based on innovations that can significantly increase light intake, and an enormous database that covers 7 skin types across 76 skin categories, TECNO has made a significant impact in resolving the technical challenges regarding exposure, colors, and hues in portrait photography. Meanwhile, in TECNO TAIVOS Camera Lab, more than 3,000 local samples with approximately 6,120 evaluation scenarios spanning 115 countries enable the camera lab team possible to focus on the localized ethnic research, social aesthetic ideology and aesthetic preference research, so as to make the experience of product image effect direction conform to the localized trends. All these innovations bring users technology that they do not have to adapt to, but that instead accommodates for them.

“The future Lens is the world without limit. Technology should include everyone and let us to be our true selves, instead of being depicted through a subjective lens . I believe that it should be the mission of humans to create the technology that is more understanding and inclusive of all of us.” said Li Jiangtao, Senior Director of TECNO Imaging Product and head of TECNO TAIVOS™ Camera Lab.

As a rising innovator in mobile camera technology, TECNO devotes itself through an inclusive and emerging market-specific approach to bringing its “Future Lens” camera concept to consumers. The brand’s continuous innovations, its initiatives to develop cameras that function at a professional level, and the impact of these efforts on progressive young consumers have encapsulated its brand essence of “Stop At Nothing” and the inclusive future they want to create.

LOOKING AHEAD WITH TECNO

Sensor shift stabilisation, new RGBW sensors, personalised AI algorithms, and more – here’s why your selfies and holiday photos are going to level up next year

Smartphone cameras are no longer just the most convenient option – they are quickly becoming the best one, beating traditional digital cameras with computational power and innovation.

In 2021, smartphones with multiple lens systems became mainstream. Improved sensor size and resolution mean users can capture more details and render images accurately in complex lighting conditions. Artificial intelligence (AI) algorithms enhanced many facets of image processing. And they’re not done. A slew of changes are coming in 2022, as smartphone manufacturers push the envelope.

What are the trends that will drive this change? At a recent webinar, Global Mobile Camera Trends 2022, organised by Counterpoint Research, experts from TECNO, Samsung, and DXOMARK Image Labs, discussed some of the key trends we are likely to see in the coming year – and what we will soon be holding in our hands.

Dual OIS: Staying steady

Not getting the sharp images you wanted of your vacation views? Blurry and shaky photos are a common experience with most smartphone users, and are especially pronounced in low-light conditions as the shutter stays open longer to capture more light.

Smartphone manufacturers counter this issue through Optical Image Stabilisation (OIS) technology, where the lens "floats" inside the camera assembly. The OIS system stabilises the image or video by "shifting" the lens to counter the shakes.

OIS technology is improving every year, with larger degrees of movement being taken on by the camera stabiliser. According to Jimmy Hsu, senior product manager, image technology, TECNO, pre-2019 the trend was for OIS to be about one degree of stabilisation. According to Hsu, in 2021, standard stabilisation has increased to three degrees thanks to pan-tilt OIS.

In 2022, the company aims to introduce the first Android phone with sensor shift. “Compared to conventional Optical Imaging Stabilisation, TECNO’s sensor shift technology can achieve a response frequency of 5,000 adjustments per second,” Hsu said at the webinar. By combining lens shifting seen in conventional OIS systems and the newer sensor shift technology, TECNO is setting its sights on stabilisation up to five degrees.

High-resolution sensors with pixel binning: Balancing resolution and light sensitivity

Presenting trends in camera resolution, Tarun Pathak, director of research, smartphone, Counterpoint Research, said about 40% of all smartphones in Q2 of 2021 had 48-64 megapixel (MP) sensors, and 3% of all smartphones had 108 MP sensors. According to Pathak, smartphones with 200 MP sensors are likely to launch in 2022.

Sensors with a high pixel count tend to capture more details from the scene. However, the size of pixels on such sensors is usually smaller. “The smaller the pixel, the less light you can capture in each pixel, and the harder it is to get a good image quality in darker environments,” said Pan Xuebao, VP and head of R&D, Samsung Electronics.

However, sensor manufacturers such as Samsung are deploying an algorithm-driven technique called pixel binning that enables high-resolution sensors (with a small pixel size) to perform better in low-light conditions. “Just like our human eye will dilate when we are in a darker environment to let in more light, similarly, in low light conditions, our algorithm will automatically put the sensor in high sensitivity mode,” Xuebao said. In this mode, the smaller individual pixels ‘combine’ and act like bigger pixels. This mode is turned off in brighter conditions.

Continuous optical zoom: Closer to the action

Phones are getting sleeker, but these aesthetics can be a technological challenge. This trend is presenting more of a challenge for manufacturers as they try to incorporate bulky telephoto lenses. Such technologies, such as periscope lenses which use innovative positioning to allow for 5x or 10x optical zoom, started appearing in smartphones during 2021.

The next step is to offer continuous optical zoom, which will allow users to shift between different focal lengths smoothly. This requires precise movement of lenses within small spaces without affecting image quality.

At the webinar, Hsu predicted the market could see continuous optical zoom in the second half of 2022, allowing users to shift between 3x to 5x optical zoom. Driven by advances such as long-stroke motor development and Active Optical Alignment, we could even see 3x to 10x zoom in 2023, he said.

RGBW Sensors: Let there be (more) light

Cat photos not up to the mark? It could be down to the lighting. Indoor environments have less than ideal light conditions. Yet, that’s where people usually take most of their photographs.

“[A solution to] low light is the holy grail of mobile photography,” said Hervé Macudzinski, image science director and product owner of DXOMARK Image Labs, which tests camera, audio, display and battery quality. “This is one [aspect] that can lead to disappointing quality. In low light, users capture portrait photos, pictures of family, pets and so on. So there is a lot of challenge in this use case.”

While smartphone manufacturers use different techniques to enhance low-light performance, RGBW technology addresses the issue at the sensor level.

The camera sensor captures colour information through a mechanism called the Colour Filter Array (CFA). Traditional camera sensors use CFAs arranged in the Bayer format, which comprises a pattern of Red (R), Green (G), and Blue (B) filters. RGBW sensors add White (W) filters to the mix.

According to Hsu, adding white pixels increases light sensitivity by 60%, which means the sensor should be able to absorb more light. Smartphone manufacturers are also developing Glass+Plastic lens technology - many smartphone lenses are constructed out of plastic, but introducing glass elements into the lens construction improves transmission of light. “With the combination of both, the result is an overall 200% increase of light-intake,” Hsu said.

The low-light performance of smartphones looks set to improve as these two technologies appear on smartphones in 2022.

Localised algorithms: Using AI to personalise portraits

As cameras improve, we can see ourselves more clearly. New technologies allow our portraits to be more accurate, especially for people of colour.

While hardware enhancements are essential, smartphone software is playing a more significant role in determining the final image or video quality of these portraits. “We need to have very good processing – that is, to understand what the user’s intention was and modify the image adequately,” Macudzinski said.

That’s why some smartphone manufacturers use big data and deep neural networks to drive personalised and localised image processing. For instance, TECNO’s TAIVOS signal processing technology recognises and accurately reproduces dark skin elements. According to Hsu, the company uses a large dark skin database to “produce more than 6,120 Evaluation Scenarios spanning 115 countries”.

For portrait photography, the AI engine recognises and classifies different elements such as faces and hair colour to determine the subject's age, gender, and skin tone. The photo is then optimised for better clarity, colour, and light, which helps with more accurate reproduction of darker skin tones – even in low-light environments.

Scene, light, and colour enhancement: Behind every subject is a background

It’s not just the subject of a photo that matters – it's what’s behind them. Whether it’s the sun or a beautiful view, smartphone cameras are adapting to capturing these details better.

With traditional photography, professional photographers use their experience and training to make adjustments that highlight not just the subject but also background scene elements. They also typically spend significant time in post-production that brings images to life.

“Smartphone cameras need to provide all these capabilities in the default mode,” Macudzinski said. “That means the final smartphone user does not have to think through everything. They just have to press the button.”

That’s where AI-driven image processing comes in. According to Counterpoint Research’s whitepaper, AI is becoming advanced enough to recognise dynamic scene elements such as trees or sky in the background. Once identified, the image-processing system optimises their colour, contrast, and exposure.

AI will also help interpret light information. For instance, if a user is shooting against the sun, the algorithm works to underexpose the sun and brighten the subject. Smartphone manufacturers are also working on software-based solutions to correct distortions caused by wide-angle lenses.

Time of flight and dynamic vision sensors: Getting a sense of depth

Photos with sharply rendered foreground and blurred background can make for a pleasing effect – especially while shooting portraits. However, to do this, the smartphone must recognise depth and subject edges.

With Time of Flight (ToF) and Dynamic Vision Sensors (DVS) improving, smartphones will get better at generating 3D models of the scene and detecting edges. This will allow for more precise measurements and offer users features such as. enhanced and gradual blurring of backgrounds.

“ToF and DVS could be the opportunities where mobile phone cameras start to outperform (DSLR) cameras,” Hsu said.

A brighter, more intelligent 2022

These trends point to technology growing more intricate and catering to diverse use cases – whether that’s through personalised portrait rendition, stable imaging or allowing users to zoom in to the action.

However, the advancements will not be defined just by cutting-edge features on pricey smartphones. It’s a win across budget tiers - the developments result not just in technological advancement, but also trickle-down premium features to smartphones in the low and medium price bands. With the way smartphone cameras are levelling up, the best moments of your life will be remembered more clearly than ever. Looking ahead with TECNO

Hosted by Counterpoint Research, Global Mobile Camera Trends 2022 Innovation Talk discussed new trends in imaging technology. TECNO aims to provide an excellent photography and videography experience through constant innovation and a deep understanding of consumer needs.

Premium smartphone brand, TECNO Mobile is giving you more exciting reasons to look forward to payday. Big discounts, plus fantastic CAMON 18 and TECNO AIoT bundles are coming to the TECNO Payday Sale, happening at the TECNO Mobile Flagship Store in Lazada, the TECNO Mobile PH Official Store in Shopee Mall, and partner retail stores on November 29-30, 2021.

The CAMON 18 Series pushes the boundaries of what it means to be a professional camera smartphone, with its advanced anti-shaking capabilities, and unbelievably clear images and videos. This smartphone series is ideal for filmmakers, content creators, and anyone who loves capturing milestone moments, and scenes from everyday life on video.

CAMON 18 Premier, which has been dubbed the “Movie Master”, brings together the best of the CAMON series, with features including TAIVOS, Super Night Mode, and Selfie Mode, combined with a new Ultra-steady Gimbal Camera, 60X Hybrid Zoom, and even more enhanced AI features for achieving a #SuperSteadyShot.

Another awesome CAMON smartphone for video enthusiasts is CAMON 18P, which features a 48MP clear and steady video camera, with a 13MP 50mm pro portrait camera. You can also check out the CAMON 18 variant, which is equipped with a 48MP multi-function triple camera, and is available in a beautiful Iris Purple colorway that is perfect for women.

 

Exclusive Payday Offers from TECNO Mobile 

Grab your CAMON 18 smartphone at TECNO Mobile’s upcoming Payday Sale to enjoy great discounts and deals from the brand. From November 29-30, 2021, the “Movie Master” CAMON 18 Premier will be offered at the special price of Php 14,990. You may also purchase CAMON 18P for only Php 10,490, and the CAMON 18 variant for just Php 8,999, during the sale.

Don’t miss out on exclusive bundles featuring CAMON smartphones and TECNO AIoT gear, too. For only Php 15,989, you can get a CAMON 18 Premier bundled with TECNO Buds 1, discounted from its original price of Php 17,189. Another must-buy bundle pairs CAMON 18 with TECNO Buds 2 for only Php 9,798, from its original price of Php 10,498.

Other TECNO smartphones will also be offered at specially discounted prices during the upcoming Payday Sale, so watch out for those. This is also a good opportunity to check out TECNO Mobile’s AIoT products, which are going on sale as well, including the TECNO Watch with smart temperature detector and smart health management features, TECNO Buds, and TECNO Bravo B1 earbuds.

You don’t want to miss any of these amazing discounts and bundles! Be sure to visit the TECNO Mobile Flagship Store in Lazada, the TECNO Mobile PH Official Store in Shopee Mall, and TECNO’s partner retail stores on November 29-30, 2021 to make the most out of these great deals.

Stay updated on all the latest promos when you like and follow TECNO Mobile Philippines on Facebook. Visit www.tecno-mobile.com/ph to learn more about your favorite TECNO Mobile smartphones and gadgets.

Get ready for some of the best deals on TECNO Mobile’s new “Movie Master” CAMON 18 Series! The premium smartphone brand has incredible bundles and discounts in store for shoppers at the Black Friday Sale from November 22-26, 2021. This is happening exclusively at the TECNO Mobile Flagship Store in Lazada and the TECNO Mobile PH Official Store in Shopee Mall.

To date, CAMON 18 is the most advanced pro-camera phone to come out of TECNO Mobile’s CAMON line. Ideal for filmmakers, and anyone who enjoys taking videos with their smartphones, CAMON 18 Premier features a Stabilized Gimbal Camera, enabling it to deliver a #SuperSteadyShot in every video captured.

Video enthusiasts will also enjoy shooting with the CAMON 18P model from the series, which is equipped with a 48MP clear and steady video camera, plus a 13MP 50mm pro portrait camera. Another great choice for mobile videography and photography is CAMON 18, which has a 48MP multi-function triple camera. CAMON 18 Black Friday Exclusive Offers Shop at the Black Friday Sale from November 22-26, and get the CAMON 18 Premier for only Php 14,990, CAMON 18P for just Php 10,490, and CAMON 18 for Php 8,999.

You may also choose from specially discounted Black Friday Bundles during the sale to avail of a CAMON 18 smartphone plus awesome AIoT smart accessories from TECNO Mobile. Get a CAMON 18 Premier bundled with TECNO Buds 1 for only Php 15,989, from its original price of Php 17,189. Another option available to buyers is the CAMON 18 plus TECNO Buds 2 bundle, priced at only Php 9,798, from its original price of Php 10,498.

Apart from the CAMON 18 bundles and discounts, other TECNO smartphones will be offered at special prizes during the Black Friday Sale, too. The brand is offering special discounts on TECNO Mobile’s AIoT products as well, including the TECNO Watch with smart temperature detector and smart health management, TECNO Buds, and TECNO Bravo B1 earbuds. Watch out for these at the TECNO Mobile Flagship stores in Lazada and Shopee, and other partner retail stores.

Don’t miss any of the amazing discounts and bundles coming to the TECNO Mobile Flagship Store in Lazada and the TECNO Mobile PH Official Store in Shopee Mall during the Black Friday Sale. Plus, stay tuned for even more discounts, promos, and bundles at the TECNO Mobile Pay Day Sale happening on November 27 and 30, 2021.

Stay updated on all the latest promos when you like and follow TECNO Mobile Philippines on Facebook. Visit www.tecno-mobile.com/ph to learn more about your favorite TECNO Mobile smartphones and gadgets.