DITO Telecommunity is back to bring smiles at this year’s MassKara Festival, one of the Philippines’ most anticipated cultural events. Now celebrating its Sapphire Anniversary in its 45th year, this month-long grand celebration of Bacolod’s rich culture and joyful spirit has earned the city the nickname “City of Smiles.” Known for its Carnival-esque street parades, featuring performers in colorful, ornamented masks and tribal wear, the festival is a vibrant reminder of Bacolod’s inauguration as a city.

Dedicated to connecting Filipinos and promoting local talent and festivities, DITO ensures to create meaningful connections in communities and strengthen Filipino culture through its advanced technology. In collaboration with the City Government of Bacolod, this year’s MassKara Festival is set to be even more thrilling with DITO’s vibrant lineup of activities.

The celebration kicked off with the MassKara Festival Grand Countdown Salubong last October 11, 2024. Get ready for the next few days as DITO brings special awards and cash prizes for various events. First, the Coronation Night for Miss Bacolod MassKara 2024 will take place on October 19, showcasing the city’s finest in beauty and talent. The Miss DITO Telecommunity 2024 special award will be given to the candidate who embodies confidence and passion for community-building. The TODO Na DITO sa MassKara ElekTROIKA Divas is a celebration of women in music, along with the TODO Na DITO sa MassKara Electric Float Parade on October 26. Bacolod’s Best Float of 2024 will be awarded to the parade’s most stunning display. This year's festival will wrap up with the exciting TODO Na DITO MassKara Street Dance & Arena Competition on October 27. The Unity Dance Segment will feature talented groups that will dance to the "TODO NA DITO" tune highlighting their creativity and the community's vibrant energy

"At DITO, we believe our role as a telecommunications company goes beyond connectivity. We are here to empower communities, celebrate local heritage, and showcase Filipino talent. The MassKara Festival is the perfect platform to showcase Bacolod’s spirit, and we are thrilled to be part of this celebration of culture and creativity,” said Evelyn Jimenez, DITO Chief Revenue Officer for Consumer Business.

Experience the Excitement of DITO Days at MassKara 2024

DITO is set to bring a spectacular three-day celebration packed with excitement and entertainment at the DITO Corporate Block on Lacson Tourism Strip from October 25 to 27, 2024.

Explore the vibrant and interactive DITO Experiential Hub featuring fun-filled and immersive activities, along with a cozy café for everyone to relax. Attendees can take home freebies with the purchase of DITO products, such as the Sim Starter and Level-Up mobile prepaid packs and FLEXPlan postpaid plans. They can also experience a home upgrade with the DITO Home 5G Postpaid WiFi, DITO Home 5G Prepaid WiFi, DITO Home Prepaid Starter Kit, and the newly launched DITO Home WOWFi, the world's first 5G RedCap technology for home use. With its affordable and accessible internet, this Home WiFi will truly make visitors say “WOW!”.

Bacolodnons can also look forward to the TODO Na DITO Contests on all DITO Days, where talented individuals will compete in the TODO Kantahan, TODO Sayawan, and TODO Gaming events. End each night with unforgettable memories as DITO brings the TODO Na DITO MassKara Concert. Enjoy amazing performances from popular artists, including Cup of Joe, known for their hit song “Tingin” on October 25, the dynamic P-pop group ALAMAT who sang “Maharani,” and the talented Hev Abi, popular for his song “Walang Alam,” both performing on October 26, along with other fantastic DJs and local artists, making it a celebration full of great music and energy.

As Bacolod gears up for the MassKara Festival, DITO is ready to power the city’s most awaited moments, keeping everyone connected as they celebrate the vibrancy and resilience of the Filipino spirit. For more details about DITO Telecommunity, check out @DITOphofficial on Facebook, Instagram, and TikTok or visit https://dito.ph/.