Palawan is set to take center stage as the Palawan: World’s Best Island Travel and Trade Expo 2025 unfolds from February 5 to 7, 2025, at the Glorietta Mall Activity Center.

This event aims to inspire Filipinos to explore the wonders of Palawan, promoting domestic travel as a significant contributor to the local economy.

It also aims to position Palawan as a must-visit destination for 2025, highlighting its natural beauty, cultural heritage, and commitment to sustainable tourism. It will feature exclusive travel deals, live cultural performances, and networking opportunities.

Domestic Tourism: A Call to Action

Palawan Tourism Council President Rey Felix Rafols emphasized the importance of domestic tourism in bolstering Palawan’s economy.

“Instead of going abroad, we encourage Filipinos to discover the unparalleled beauty of Palawan. By doing so, they directly support local businesses, communities, and sustainable initiatives,” he said during a press briefing.

The call comes as Palawan continues to experience remarkable growth in tourism. According to Ms Maribel Buñi, Provincial Tourism Officer, the province saw an 87.47% increase in tourist arrivals in 2023, reaching 1,527,159 visitors compared to 814,621 in 2022. Of this number, 873,592 were domestic tourists, signaling the vital role local travelers play in the province’s success.

Revenue and Tourism Success

Palawan’s tourism revenue skyrocketed to ₱57.2 billion in 2023, a significant jump from ₱30.5 billion in 2022. Top destinations included El Nido, Coron, San Vicente, Brooke’s Point, and Linapacan, with international visitors primarily hailing from the United States, France, Germany, the United Kingdom, and Spain.

Buñi, however, warned against complacency. “While 2023 was a productive year, the tourism industry must continuously innovate to meet evolving traveler demands and ensure sustainability,” she stressed.

Expo Highlights

The Palawan: World’s Best Island Travel and Trade Expo 2025 promises an immersive experience for attendees. Key features include:

· Special Travel Deals: Exclusive discounts on flights, accommodations, tours, and adventure packages.

· Trade Show: Showcase of locally made food products and handicrafts of Palawan.

· Cultural Showcase: Live performances featuring the diverse culture and celebrating Palawan’s rich heritage.

· Industry Networking: Opportunities for industry professionals to connect and explore partnerships.

Upcoming Events in Palawan for 2025

Palawan is gearing up for an exciting year with a lineup of high-profile events:

· IRONMAN 70.3 Puerto Princesa on March 2, 2025, attracting athletes from across the globe.

· World Dragon Boat Championships, a qualifying event for the 2025 World Games in Chengdu, China.

· Baragatan sa Palawan Festival in June, featuring vibrant street dancing, trade fairs, and cultural presentations.

A Commitment to Sustainability

Beyond promoting its destinations, Palawan is dedicated to sustainable tourism. Under Governor Dennis Socrates, efforts to preserve the province’s natural beauty and empower local communities remain a top priority.

“This expo is about more than just tourism. It’s about creating a sustainable future for Palawan while sharing its wonders with the world,” Rafols pointed out.

Mark Your Calendars

The Palawan: World’s Best Island Travel and Trade Expo 2025 is an opportunity for Filipinos to rediscover the magic of Palawan and contribute to the local economy. Whether planning your first visit or returning to this island paradise, the expo promises to deliver unmatched travel inspiration and deals.

All photos are courtesy of the Tourism Office, Municipality of Taytay, Palawan