Bounty Agro Ventures Inc. has been quite successful in the poultry for providing Filipinos with quality dressed chicken products in markets nationwide.

If there is one roasted dish that Filipinos have grown to love for its unique taste and flavor, it would be the litson manok. Over the years, the roasted chicken has gained widespread acceptance and popularity—from being a special meal to becoming an everyday lunch or dinner treat for the family—because of the way it is prepared, flavored, cooked, and made available to consumers.

One company that owes its success to the Filipinos’ love for chicken, especially litson manok, is Bounty Agro Ventures Inc. (BAVI). In the last 22 years, it has grown into a P16-billion business not only through distributing tens of thousands of Bounty Fresh dressed chicken products in the market every day, but also from serving some of the best-tasting litson manok products.

Having successfully ventured into the roasted chicken take-out business, Bounty Agro Ventures now introduces the new Chooks-to-Go Harissa Roast chicken.

As the country’s second largest poultry integrator, together with sister company Bounty Fresh Foods, BAVI’s success is borne out of not only establishing several world-class hatchery farms, a nationwide network of 389 broiler contract growers, and more than a dozen processing plants, but also of growing antibiotic-free healthy chickens.

In the last 11 years, the company has also ventured into the food retail industry via the rotisserie chicken business, to effectively become the only poultry integrator in the country to truly provide farm-to-table roasted chickens through its Chooks-to-Go, Uling Roasters, and Reyal litson manok brands.

To date, BAVI is the number one rotisserie chicken company in the Philippines, selling an estimated more than 100,000 roasted chickens everyday through 1,600 retail stores, including 1,200 Chooks-to-Go outlets nationwide.

Further building on the momentum generated by its successful roasted chicken take-out business, the company has recently introduced the new Chooks-to-Go Harissa Roast chicken which is a welcome addition to the popular Chooks-to-Go Sweet Roast and Pepper Roast flavor variants.

The spicy flavor variant is influenced by the North African hot chili pepper paste that combines roasted red or serrano peppers with various spices and herbs.

Anticipating a huge demand for high-quality dressed chickens in its fast-growing market in Negros island, BAVI has also invested in a state-of-the-art processing plant in Bago City, Negros Occidental. The 1,700-square-meter facility boasts of world-class equipment that can produce up to 3,000 dressed chickens per hour.

With advanced processing plants, such as this one in Padre Garcia, Batangas, Bounty Agro Ventures Inc. hopes to meet the demand for dressed chicken in fast-growing markets.

With all the developments it has introduced as a poultry integrator and roasted chicken outlet operator, BAVI is well on its way to further growing love for chicken and litson manok, now among a younger generation of Filipinos.

Veteran actor and TV show host, “Bossing” Vic Sotto, has stood as an icon for countless brands. From homecare supplies to local beverage products, Vic’s charismatic appeal and conviction has propelled corporations, as well as himself, into a level of unmatched reliability.
Vic has consistently lived-up to his “Bossing” moniker, as an authority and someone whom Filipinos trust for everyday products. This time, the comedian partners with Bounty Agro Ventures, Inc. (BAVI)—the second largest poultry integrator locally—as the newest brand endorser of Chooks-to-Go, the country’s leading and fastest-growing oven-roasted chicken chain with more than a thousand stores nationwide.
With its “Hindi ka Nag-Uuwi ng Ulam na Basta-basta Lang” campaign, built on the premise of being “Masarap Kahit Walang Sauce”, Chooks-to-Go and Bossing brings ready-to-go, oven-roasted quality chicken closer to Filipino moms as their take-home ulam of choice that will surely delight the family.


“When you say ‘ready-to-go’ and ‘quality food’, it should come with a great serving, taste, and nutrition. Importante ‘yun kasi hindi puwedeng basta-basta lang ang maiuwing pagkain para sa pamilya,” said Vic. “Kung gusto mo ng manok, there’s Chooks-to-Go. Malaman ang manok nila, hindi basta-basta. And the best part—‘pag hinain mo na, ‘yun na ‘yun, hindi mo na kailangan ng sauce.”
As an admirer of hardworking Filipinos, especially moms, Bossing Vic recognizes the efforts made in order to provide food on the table. “Basta hardworking, ako’y saludo, especially for moms because they exert double effort,” the actor said. “That’s why for the times when they can’t cook and kids want delicious food, dumaan ka lang ng Chooks-to Go, okay ka na.”
Practical, affordable, and delicious food to-go, Chooks-to-Go’s superior-quality, oven-roasted chicken goodness brings a fresh and healthy ulam fix to many Filipino households, which, even Vic could not escape. “Personally, I didn’t think twice about promoting this product because Chooks-to-Go is also my wife’s favorite,” Sotto admitted. “Aside from the taste, the price of one whole chicken for the family is reasonable—kayang-kaya eh. Ayos ka na, nag-enjoy ka na, nasarapan ka pa, at nakatipid ka pa!”

Endorsing is one thing, but attesting to a product as a part of one’s daily life is a different story. And with Vic’s proven and reliable track record of promoting a product or brand he uses and trusts, families are in for a treat as moms are set to bring home hindi lang basta-basta take-home ulam, but Chooks-to-Go’s oven-roasted chicken that’s always masarap kahit walang sauce.
“We are very excited to have Vic as our endorser because he really believes in the products he promotes,” said BAVI president Ronald Mascariñas. “With Chooks-to-Go and Bossing together, we have a great opportunity to support hardworking moms with a go-to take-home ulam of choice that’s affordable, healthy, and delicious.”

Mothers make the world go round. And in expressing their loving ways, they make sure to delight the family with a delicious meal, whether it’s a traditional home-cooked dish or a take-out favorite.
A firm believer of every Filipino working mom’s unwavering ways of love is Chooks-to-Go, the country’s leading roasted chicken chain with over a thousand rotisserie outlets nationwide. Chooks-to-Go offers ready-to-go, oven-roasted quality chicken as the hardworking moms’ take-home ulam of choice.
During its “Moms On-the-Go” event, Chooks-to-Go introduced its newest brand endorser, Vic Sotto, as well as provided guests with an exclusive preview of its latest campaign: “Hindi Ka Nag-uuwi ng Basta-basta Lang na Ulam.” Attendees were also treated to various activities that celebrated the unique ways mothers show their love, especially through food.
“Chooks-to-Go appreciates every Filipino mother’s effort to provide food for the family. We want to support this by providing on-the-go moms with an affordable but special take-home ‘ulam’ option, an oven-roasted chicken that’s healthy, juicy, and delicious,” said Ronald Ricaforte Mascariñas, president of Bounty Agro Ventures, Inc. (BAVI) which operates Chooks-to-Go.
BAVI is one of the country’s largest poultry integrators that provide clean, healthy, and affordable poultry products that enable moms to work their magic in the kitchen.
Helping Filipino moms in their loving task of providing a practical food to-go solution, the campaign brings to light Chooks-to-Go as the best value for money take-home meal.
With Vic Sotto at the helm of the campaign, Chooks-to-Go gives working moms a helping hand in continuing their hindi lang basta-basta loving ways, as the go-to, top-of-mind ulam of choice that’s masarap kahit walang sauce.