When it comes to breakfast, parents like me make sure that it is healthy and I also make sure my family won't skip their breakfast. This is one of the things I learned from my parents.
Last April 30, Energen launched their latest campaign about nutrition and they started their promotion through the community of Barangay Commonwealth where they launched the Energen Healthy Breakfast Movement where residences of Brgy. Commonwealth enjoyed the delicious and easy-to-prepare nutritious cereal drink, Energen. Of course an outdoor event wouldn't be complete without the lecture and some fitness, since we're talking about health and nutrition. During the launch families were educated and encouraged to appreciate the importance of a healthy and nutritious breakfast to start the day right.
So aside from the free Energen for all, there were also free lecture, zumba dance which was led by Rochelle Pangilinan and of course some games and prizes to make the day livelier.

According to the Department of Science and Technology – Food and Nutrition Research Institute (DOST-FNRI), 6 out of 10 Filipino households suffer from poor nutrition. Having poor or under nutrition stunts mental and physical development while over nutrition leads to obesity and chronic diseases such as diabetes and high blood pressure. That’s why it is really important to have a healthy breakfast.

This activity of Energen is in cooperation with the Department of Health League of Registered Nutritionists and Dietricians. They have been actively supporting and educating Filipino families about the importance of having a healthy breakfast through feeding programs and community-based activities. One of these is the Breakfast Supplementary Feeding Program in Minalin, Pampanga where Energen has been an instrument in improving the weight and nutrition of malnourished kids.

 “Breakfast is the most important meal. Studies have shown that consuming a nutritious breakfast helps ensure that children and adults will have the energy that can sustain their productivity throughout the day. It also helps contribute to the development of mental and physical abilities,” according to Mr. Greg Anonas, Energen Marketing Manager.
Dr. Gemilinao D.L. Aligui, former president of the Philippine Association of Nutritionists shares that “Energen also helps empower people to know how to be nutritionally able and decisive about their health.”
The Energen Healthy Breakfast Movement will continue to spread the word on the following communities at Barangay Tinago Sports Complex in Cebu City on May 21 and at Davao City Recreational Center – Almendras Gym, Davao City on May 28.

Energen got its different flavors like ginger, vanilla and chocolate and it is only P6.00 SRP at your favorite sari-sari stores, convenience stores or at the nearest supermarkets nationwide.

It's another National Breakfast Day as McDonald's invites everyone on March 14 for a ‘best Monday ever’ and experience the 4th year of free breakfast! This is McDonald's offer in getting rid of the Monday blues and to give its customers a reason to welcome the beginning of the week with bright smiles.

On March 14, more than 400 participating McDonald's breakfast restaurants nationwide will be giving away free McMuffins to customers from 6:00AM to 7:00AM. Each customer will be able to get his or her free McMuffin on a first-come-first-serve basis via dine-in, take-out, or drive-thru.

"With the 4th National Breakfast Day, we want to remind Filipinos that at McDonald’s, they can have a great start to their day. It is our commitment at McDonald's to provide customers with a beautiful morning experience through our delicious and quality breakfast offers,” says Kenneth S. Yang, McDonald's Philippines President and Chief Executive Officer.

McDonald’s turns the spotlight again to its McMuffin products. Made of a freshly cracked Grade A egg, lean Canadian bacon, melty American cheese in between perfectly toasted English Muffins, the Egg McMuffin is an iconic McDonald’s breakfast item loved all over the world. Not to be outdone, the Sausage McMuffin, a juicy and savory all-beef sausage with melty American cheese in between warm, perfectly toasted English Muffins, has also definitely become a breakfast favorite.



Pumped up for your best Monday ever? Share your excitement on McDonald’s official Facebook page, facebook.com/McDo.ph, or tag @McDo_PH on Twitter and Instagram with the hashtag #NationalBreakfastDay. For more information on the 4th National Breakfast Day, visit www.mcdonalds.com.ph.

For me breakfast is the most important meal of the day. I make sure that I prepare breakfast meals for my family. My hubby needs to eat  a lot before going to office, while my kids they need breakfast in order for them to have energy in answering all their assignments. Usually we do their assignment after breakfast because their school ours is lunch time.

Many of us find preparing and eating breakfast to be yet one more of the daily challenges we face in starting each day. We may basically know that breakfast is important, yet it is a meal that is often a hurried affair, with food that is the most convenient to cook  (as in fried fare) and eat, while some of us skip it altogether.

In an initiative to encourage a good breakfast habit and make the first meal of the day exciting, Nestle Philippines has launched I Can't Believe It's Breakfast! - a book of 30 easy-to-follow recipes that offer a variety of breakfast ideas to excite the palate and spice up the mornings, from the very "quick" when you don't have much time to spare, to the "not-so-quick" for mornings when you can invest a little more time and effort for the most important meal to jump start your day!

Wow, this is really a big help for me as a full time Mommy. Creating different kind of meals especially in breakfast is a must for me. Usual food makes them suffer food fatigue, so it is needed to have a variety. The Recipe book gives me more idea to serve anew food in our table.

The recipe book highlights the importance of breakfast as part of the Company's long-term advocacy of helping consumers Choose Wellness through proper diet and physical activity.
Speaking at the launching of the cookbook, Nestle Philippines Consumer Engagement Services head Aurora Alipao cited the most common reasons why people skip breakfast. "Working parents like us are always pressed for time, so preparing a nutritious breakfast for our children early in the morning may prove to be a daunting task. Children themselves, especially adolescents, prefer to get more sleep than rise up early to have breakfast. And then of course, there are those who purposely miss breakfast in a misguided attempt to lose weight. Others simply are not aware of the benefits of eating breakfast."

Studies show that those who skip breakfast become easily irritated, feel weak and uncoordinated, and tend to ever-eat later in the day. Performance at work or in school also suffers and weight management becomes difficult.

Nestle Philippines Corporate Catherine Sarmiento highlighted the importance of eating breakfast in order to start the day right and make the most out of it. "Breakfast not only gives you the right fuel to perform your day's tasks, it also sets the pace for the types of food you choose to eat throughout the day, helping you better manage your weight." Ms. Sarmiento said. "Aside from promoting bone, gut and hearth health, breakfast also helps you focus and do well mentally and emotionally. When it becomes part of your daily routine, breakfast promotes a healthy lifestyle for you and your family."
Recognizing the time constraints everyone faces in the morning, Ms. Sarmiento suggests for parent to have a weekly breakfast plan that allows for food variety (to avoid taste fatigue) and optimize nutrition, while sticking to the budget. "Planning ahead will save you time during the wee, and will ensure that the breakfast you serve daily helps meet your family's nutritional needs," she said.

Ms. Alipao said parents play a big role in building the breakfast habit among their children. "Parents are regarded as role models by their children, so when they see their parents eat breakfast, they will be encouraged to eat breakfast too. Another way to encourage kids to eat breakfast is to involve them in breakfast planning, and to ask them to help you prepare breakfast on weekends and holidays when their is more time. This gives you an opportunity to bond and connect."
A highlight of the recipe book launch was a cooking demonstration by Nestle Resident Chef Tess Sutilo, who developed  all 30 recipes featured in the book.
Mommies, watch our for my upcoming blogs about the recipes from the book. I will definitely try most of the meals there and I'll share it to you all.

I Can't Believe It's Breakfast! is available exclusively to members of the Nestle Club. For more information on the Nestle Club and how to get a copy of the recipe book, visit https://www.nestleclub.com.ph

For Filipinos, nothing beats waking up to a good breakfast that is not only delicious and filling, but one that also brings a sense of comfort and familiarity.

 

Starting July 24, Pinoys are in for a breakfast solution that will bring customers the familiar feeling of home, allowing them to enjoy relaxed and worry-free mornings. The all-new Cheesy Eggdesal is the perfect combination of fluffy folded egg and melted cheese in between warmpandesal buns. This new McDonald’s offering is sure to make mornings extra awesome, while giving the energy that one needs to face the day’s challenges.

 

For only P39, the Cheesy Eggdesal is an affordable and convenient breakfast option for working individuals who are always rushing to go to work and complete their tasks. Not only does it givethem a delicious home-style breakfast, it does so without having to empty their pockets.

 

Along with the Cheesy Eggdesal, customers can also enjoy their mornings with their Hamdesal favorites – Hamdesal Plain, Hamdesal with Cheese, and Hamdesal with Egg, now made with softer and tastier buns.

 

Whether you’re an early riser or a ‘savor-every-minute-of-sleep’ kind of person, McDonald’s gives you reasons to look forward to every waking moment with its affordable, filling, and delicious breakfast options.

 

Enjoy the all-new Cheesy Eggdesal and any of your favorite Breakfast Everyday McSavers from 4:00 AM to 10:30 AM in McDonald’s stores nationwide through Dine-In, Take-out, Drive-Thru, and via McDelivery.

 

Digging the all-new Cheesy Eggdesal? Share your breakfast experience on our Facebook page,www.facebook.com/McDo.ph, or tag @McDo_PH on Twitter or Instagram with the hashtags#McDoBreakfast and #CheesyEggdesal.

It is indeed a great morning and it's great to wake up early, especially in a morning dedicated for early risers. Great mornings start with a great breakfast, because there’s nothing like waking up to the thought of having your classic favorites for your most important meal of the day.

 

McDonald’s once again shares the goodness of a McDonald’s breakfast through the 3rdNational Breakfast Day.

 

On March 9, McDonald’s celebrates the “world’s biggest breakfast” where all participating McDonald’s restaurants nationwide and in other countries will each give away a free McMuffin for the first 1,000 customers starting 6:00 a.m.

 

Customers may line-up at the front counter for their free Egg McMuffin, or go for a Drive-Thru visit on their way to work.

 

“Through the National Breakfast Day, we are once again giving Filipinos, along with breakfast lovers around the world, a delicious reason to wake up to better mornings and better days ahead. All these start with a good breakfast, which McDonald’s serves to millions of customers daily,” said Kenneth S. Yang, McDonald’s Philippines President and Chief Executive Officer.

 

McDonald’s puts the spotlight on its Egg McMuffin, a breakfast favorite in many parts of the world, which packs in a delicious and filling meal in one convenient handheld sandwich. The Egg McMuffin is made with high quality ingredients from its freshly cracked Grade A eggs,lean Canadian bacon, melted cheese, and toasted English muffins.

 

Don’t let this opportunity pass for a free breakfast treat! Grab your Egg McMuffin at anyMcDonald’s participating store on the 3rd National Breakfast Day, March 9, starting 6:00 a.m. Celebrate a delicious morning at McDonald’s to make you say “Hooray for Today.”

 

For more information visit www.mcdonalds.com.ph, like the official McDonald’s Facebook fan page facebook.com/McDo.ph, or tag @McDo_PH on Twitter and Instagram. You can also share your breakfast moments at McDonald’s by using the hashtag #McDoBreakfastDay.