What if, in the middle of your routine eye check-up, you ended up face-to-face with Philippine leading man Piolo Pascual?

Watch and share the surprised reactions of patients during a vision screening set up by Essilor’s flagship brand Crizal® on https://youtu.be/-E6BiMaz5gc.


The new video is part of the brand’s campaign to encourage patients and customers alike to stay present in every experience of your life – or, better yet, to create your own precious moments with the clear vision that only Crizal® can provide!

Crizal® lenses are available at leading optical shops and through eye care professionals nationwide. For more information, visit Essilor’s website at www.essilor.com.ph.

Blurred vision. Poor night vision. Eyes that feel tired almost all of the time. Frequent eye exposure to the sun. Poor vision for your school-age kid. What are the causes of these vision problems and how do you protect your eyes from them? More importantly, what solutions are available to help you address these problems?

To help and guide consumers in understanding and finding the best solutions for their eye problems, Essilor, the world leader in corrective ophthalmic lenses, has launched a newly designed website at www.essilor.com.ph. The website is more than just an educational portal on vision and eye care, it also offers a comprehensive guide to help consumers find the best and most suitable solutions for their vision problems.

The website makes it very easy for consumers to choose the lenses they need. Click on the “Products” section to see the entire brand portfolio under Essilor: Crizal for clearest vision; Crizal Transitions for optimum vision solutions both indoors and out; and Varilux as the #1 progressive lenses for smooth transition from distance through intermediate and near visions. Then there’s Crizal Eyezen for connected people who frequently use digital devices; Xperio for polarized sunwear for best protection and comfort outdoors; Optifog for long lasting fog-free vision; and Myopilux for the most effective myopia control lens available.

Within the section, consumers can easily choose from lenses which have been carefully classified according to Age, Need, and Activity. For instance, if you click on Age, you can choose from lenses for kids, young adults, adults and senior adults. If you’re looking for lenses based on Needs, you can choose from UV protection, blue light protection, reduce glare, fog resistance, distance vision and even eye strain prevention, among other issues. Or if you require lenses based on Activity, you simply click on any of the following: reading, driving, computer use, and playing sports. Simply click on the relevant item and the website will recommend lenses based on your requirement.

Easy-to-understand information on vision is discussed on the “Learn about Vision” landing page. “All About Your Eyes” gives facts and trivia about the eyes, eyesight and vision problems, while “Age And Your Vision” discusses eyesight conditions and problems through the different life stages. The “All About Lenses” subsection shares the types and functions of lenses and gives details on caring for these lenses and the possible conditions that may occur upon using them.

Imparting the significance of proper eye care is also a top priority. The “Eye Care” subsection goes through each symptom, condition, sickness, cause and preventive measure for vision problems comprehensively, and even has a page devoted to the latest news in eye care and vision research. Finally, “Visiting Your Eye Doctor” explains the critical role of eye care professionals in vision care. This is helpful for site users who are planning to have their first-ever optical check-up and trying to find the best vision solutions for eye problems.

The new website also now includes a dedicated locator, powered by Google, for visitors to easily find the licensed vision care clinic or optical shop nearest them. Each page in the website also has contact functions to allow customers to reach out to the wide network of eye care professionals accredited by Essilor Philippines.

Visit the new website now and learn more about what Essilor can do for you at www.essilor.com.ph. You can also visit the Essilor Philippines Facebook page at www.facebook.com/essilorph.

In this day and age of internet, it’s a must for people to keep their eyes glued to the world using their digital devices — be it a smartphone, gadget or tablet. It is a fact that being digitally connected has become a lifestyle. However, being online 24/7 can strain and, even, damage your eyes. With the constant exposure to blue light emitted from digital devices, your eyes need protection.

Multi-screening

With the abundance of digital devices, people are now engaging in a digital behavior called “multi-screening”. It is a behavior where an individual uses multiple digital screens simultaneously, on average four (4) different devices are used—either for work, education, socializing or leisure.

A typical multi-screen user spends 7 hours and 24 minutes of screen media per day. Of that time, 34% is spent on smartphones; 33% on TV; 23% on laptops; and 10% on tablets. This longer time in front of bright digital screens and versatility between devices are challenges for the human eye, and many people are describing specific symptoms linked to their new behavior.

With this in mind, Essilor, the global leader in ophthalmic lenses, introduces Crizal Eyezen, a new range of lenses designed to keep your eyes protected while staying connected to the digital world.

Crizal Eyezen™ lenses are designed to replace ordinary prescription lenses or to assist occasionally the ones who usually do not need glasses, when viewing their digital devices. They exist in three (3) different optimizations according to the type of screen most used and the age of the patient. It features three revolutionary technologies—Eyezen Focus, Light Scan™ and W.A.V.E Technology that work in sync to relax the eyes from all digital stress and protect against harmful blue light.

Eyezen Focus Technology helps relieve the eye’s focus when using digital devices and reduces eye strain in ultra-near distances or for reading small characters by giving an extra power in the lower portion of the ophthalmic lens.

Light Scan™ Technology is a unique light filtering technology which protects eyes from the harmful blue-violet light emitted by digital screens. W.A.V.E Technology, on the other hand, eliminates lens distortion for sharper, clearer vision at every distance and better vision even in low light.

“Crizal Eyezen enhances the digitally connected lifestyle of the millennial generation” says Essilor Philippines general manager Dr. Emelita Roleda. “While ordinary glasses help you see the world, Eyezen enhance the way you live in it. With clearer, sharper vision, you can connect to the digital world better, while getting protection for your eyes at the same time.”

Crizal Eyezen is just one of the many technological innovations of Essilor. As technology continues to advance, people’s visual needs will change at the same time. Essilor makes sure that people’s visual needs are always complemented through its constant technological innovations, innovations that aim for people to see the world better.

Crizal Eyezen lenses are available in clear and Crizal Transitions at leading optical shops nationwide. For more information, visit the Crizal Eyezen Facebook page, www.facebook.com/crizaleyezenph.

In its commitment to provide better visual health for all, Essilor, the world leader for ophthalmic optics, reached out to Filipinos in need of vision correction at the annual Kapuso 20-20 Eye Project.

Together with GMA Kapuso Foundation, Essilor provided 500 pairs of prescription glasses to underprivileged Filipinos at the GMA Kapuso Foundation booth. Apart from eye glasses, Essilor also gave free vision screening and eye check up.

“Many Filipinos suffer from poor vision and it is our company’s commitment to help address this problem globally,” said Dr. Emelita Roleda, General Manager of Essilor Philippines. “That’s why we are very pleased to be part of outreach programs like this where we can help Filipinos see better, raise awareness on the importance of having healthy vision and emphasize the urgency of having your vision corrected.”

The event, which was held at the GMA Kapuso headquarters, was done in celebration of Sight Saving month. The outreach project was also supported by volunteer doctors from Integrated Philippines Association of Optometrists (IPAO).

This project is a yearly partnership with GMA Kapuso Foundation. Last year, Essilor Vision Foundation, GMA Kapuso Foundation and Integrated Philippines Association of Optometrists (IPAO) provided free refraction and eyeglasses to 692 individuals (312 in Manila, 209 in Cebu, 181 in Davao) through the Kapuso 20/20 project.

This outreach is part of the Essilor Group’s global strategy to address a global issue – the prevalence of uncorrected poor vision around the world and the need for governments and corporations to play a role in providing access to vision correction, particularly in emerging markets.

“This is just one of the many projects lined up for this year that is geared towards better vision across the country,” Dr. Roleda added.

 

 

 Essilor Vision Foundation, under the Essilor Group, is focused on the importance of healthy vision in sports and in helping individuals with intellectual disabilities work towards generating acceptance and inclusion in the community. True to this commitment, the Essilor Vision Foundation backs the Philippine co-chairs to the 2015 Special Olympics Social Impact Summit.

Social Impact Summit, formerly known as Global Youth Activation Summit, is a six-day international convention that enjoins 120 youth leaders from 30 countries to generate critical social change around the pressing issues facing people with intellectual disabilities.  It will be held in conjunction with the Special Olympics World Games at Los Angeles, California.

Philippine representatives Brina Maxino and Sashi Montaňa proactively shared their experiences as delegates in the 2013 Global Youth Activation Summit in South Korea. Through the summit, they learned how to educate and motivate people into advocatingacceptance and inclusion of people with intellectual disabilities. Because of their active involvement in this advocacy for years, they have been elected as co-chairs for thisyear’s Social Impact Summit.

“Every person with disability can change the world, and I am very excited to be part of this journey,” said Brina Maxino. “We look forward to meeting other young people whose ideas can help people with intellectual disabilities develop their abilities, nurture their talents, and live with dignity and respect,” added Sashi Montaňa.

Brina and Sashi’s presentation “Eye Can Play: A Healthy Eyeffair” uses an “edutainment” approach to help Special Olympics athletes, their caregivers and their families learn more about the importance of healthy vision. Supported by Essilor Vision Foundation, Eye Can Play has notched the Top 5 spot in the summit, granting $3,000 for the Philippines and earning accolades from the organizers and sponsors of the 2015Special Olympics.

“Essilor Vision Foundation has been a proud sponsor of Special Olympics for more thana decade by providing prescription eyewear, protective eyewear, as well as visual counselling for Special Olympics athletes,” said Essilor marketing manager Jinky Navo.“We are honored to be supporting the 2015 Social Impact Summit particularly with our Filipina co-chairs in the lead.”