Poten-Cee, the top Vitamin C brand (plain adult category) in the country ¹that offers variants catering to most Filipinos’ health needs, launches its latest campaign and variant - Poten-Cee + Collagen this Women’s Month.

New Campaign: “There She Glows”

Now addressing the wellness needs of a more mature female market, Poten-Cee + Collagen unveils its new tagline, “There She Glows,” reinforcing the brand’s position as a daily companion for women. With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.

Introducing Poten-Cee + C Marine Collagen

Following the introduction of Poten-Cee + C (Bovine) Collagen in 2019, the brand now launches its new variant, Poten-Cee + C Marine Collagen this March. It harnesses the combined benefits of Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. Vitamin C helps boost the immune system2 and supports Collagen formation3, while Collagen helps keep the skin moisturized and helps improve its hydration & elasticity.4

There She Glows: Heart Evangelista

Recognizing the contributions of the modern Filipina to society, Poten-Cee + C also acknowledges the need for the women of today to stay healthy to keep them going and at the same time feel good,
glowing inside and out.

Multifaceted actress, artist, and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina - pursuing her dreams and goals while embracing self-love along the way. This is why she has been chosen as the brand ambassador for Poten-Cee + C.

“These days I shuffle between Manila & Paris, and from fashion to business. This can take a toll on my skin and so I always remember to take care of it. Poten-Cee + C Marine Collagen is my must-have as I go through my life journey,” Heart enthuses.

The launch of Poten-Cee + C’s newest campaign and variant coincides with the Poten-Cee brand’s 50th-anniversary, further highlighting the brand’s commitment to help nurture the health of Filipinos of all ages and demographics.

Poten-Cee + C Marine Collagen is available in all leading drugstores and supermarkets nationwide, as well as at PascualLab’s official Shopee, Lazada, and TikTok stores!

GCash, the country’s leading finance super app, brings a powerful start to 2024 with the launch of its newest endorser — international fashion icon, Heart Evangelista-Escudero.

The unveiling of Heart as the new face of GCash was announced together with the release of the brand’s latest digital film, set to take over our feeds. The film not only showcases Heart’s exciting partnership with GCash, but also demonstrates how GCash has made its way into her heart, being her go-to super app for easy, safe & secure transactions, whether it be online, in-store, or even abroad.

Inspired by her travels and experiences, Heart shared her anecdotes of the moments GCash saved her in times of need –from receiving a sweet gift from her loved ones by using the app’s Send Money feature, to shopping online for cute trinkets for her dog, Panda. She even talked about how the ease of the Scan to Pay feature when it comes to simple things, like buying kwek-kwek when the craving strikes, and of course, who could forget her delighted reaction when she successfully used her GCash Card for the first time to pay for a coffee run in Paris!

“For me, GCash has been a game changer. You can use it for so many things, and literally EVERYWHERE! From my local cravings, shopping finds and even now that I’m getting ready to head out for Fashion Week season, there is no limit when I’ve got my GCash with me. Ang galing diba? ” - Heart Evangelista-Escudero

Much like Heart, there are so many new things to discover and love about GCash! Apart from being able to send and receive money for FREE, and get free vouchers and discounts when paying online, thanks to the GCash Card, its users can transact seamlessly in over 200 countries and territories— with lower foreign exchange rates vs. competitors, it instantly became one of her travel essentials!

The different scenes showcased in the brand’s new film were inspired by the star’s day-to-day life. In fact, Heart was heavily involved in crafting the script, and dressing herself in some of her signature pieces from her personal wardrobe, some of which we’ve seen all over social media!

“In my Heart, GCash is the best way to pay” Quoting Heart’s ending line in her newest film, GCash invites its users to enjoy the best things life has to offer in the most convenient and secure way possible.

"Heart was really the perfect, and easy, choice for us when it came to developing this campaign. She gave a mountain's worth of ideas from the very first time we met her and the team was left inspired! Her attention to every detail was key for us to develop a material that was unique but also very personal to her. We loved the way she was able to share her personal experiences with us in highlighting how her GCash has made her transactions easier, not only in the Philippines but all over the globe. ” - Neil Trinidad, GCash Chief Marketing Officer

GCash, the country’s no. 1 finance super app continues its mission to empower Filipinos to move towards financial progress. Through this new collaboration between Heart and GCash, users can only expect more to come in 2024 as they continue to open doors to a brighter future for all Filipinos, so that they too can say that GCash is the best way to pay.

Watch the full GCash short film produced with Heart through the official GCash page @gcashofficial on Facebook and YouTube.

Fashion, wherever you are in the world, changes as seasons shift. When summer transitions into the rainy season, trust the shortest of dresses to become the longest of clothes.

Fashion also responds to the call of the times. During this pandemic, PPE’s and face masks have become the current IN thing to sport by Manila’s stylish set.

But while fashion adapts to changes, and addresses certain needs, one thing that never goes off season is the need to care for health. Luckily, the women of today have certainly learned to take a more proactive stance towards their health. Unlike a fashion emergency that may leave a gaping hole, or a loose button, they understand that it may take more than a minor stitch or a small patch to address health conditions.

Because 2020 has put us amid a terrible health war, immunity has become not just a buzz word, but the battle cry. And while immunity is something some women have invested in like a good piece of clothing or shoes, some have taken the extra step to put their hearts and minds to where their total health is concerned.

THE HEALTH ENSEMBLE

More and more women have learned not just to value a stronger immune system, but to give equal importance to caring for the other parts of their body, particularly their skin. Feeling and looking good on the whole, makes them feel healthier and more confident.

WEARING HEALTHY SKIN

The skin is the largest organ of the body¹ and it makes perfect sense to give it due attention. At about age 30, Filipinas start experiencing early indications of aging including dry skin and wrinkles. Women do not realize it but these are actually telltale signs that their skin may be dehydrated, or lacking in moisture. Other signs of dehydration could include dull, tight, sensitive skin, flaky skin, and at times, fine lines. Unbeknownst to many, even oily skin could be considered dehydrated skin.²

HEALTH MUST-HAVE

To address the skin’s need for hydration, many women have turned to collagen. Collagen is one of the most abundant proteins in the body that provides structural support for connective tissues, muscles, and skin. Collagen helps the skin become healthy by maintaining its strength and elasticity and enables it to bounce back into shape. ³

But as we age, our bodies lose the ability to produce collagen, and collagen usually depletes in time. This reduces the skin’s ability to bounce back , become less flexible, and thereby results in dryness or lack of moisture, which causes wrinkles.³

Enter Vitamin C.

The secret that some of you may not know yet is that Vitamin C does help keep our skin healthy. It plays a vital role in the production of collagen by making the process of hydroxylation possible.

So aside from helping to strengthen our immune system, and protecting us from cough, and colds.⁵ Vitamin C is essential to collagen formation, promoting healthy, hydrated skin and hair.

COMPLEMENTING SKIN HEALTH

Just like the next big thing in fashion, a good accessory is the best complement to a well-pulled off look. But when it comes to our health, since our bodies do not naturally produce Vitamin C, taking supplements could very well enhance and complement our daily health habits.⁶

The number 1 Adult Brand in Vitamin C, Poten-Cee⁷ recently rolled out the red carpet for its Poten-Cee + C variant, with fashion icon Heart Evangelista as its brand ambassadress. Heart is looked up to by many Filipinas for her beautiful skin, and the healthy habits she espouses.

Poten-Cee + C is a supplement that combines both Vitamin C and Collagen. And because it is in a hydrolyzed or broken-down format,⁸ this protein can be easily absorbed by the body and help hydrate the skin and prevent the onset of wrinkles.

One cannot stress enough the importance of health, especially immunity nowadays. But with Poten-Cee + C, the chance to also achieve healthy, glowing skin is a plus! Healthy, hydrated skin, after all, is one that will always be IN, no matter what’s OUT there.