Personal Collection (PC), one of the leading Filipino-owned direct-selling companies, bags the “Home Brand of the Year - Philippines” at the FMCG Asia Awards 2024 for its flagship brand, Tuff, making it the only Philippine brand to receive the award this year.

The award-giving body recognized Tuff's commitment to expert cleaning and sustainability, solidifying its status as a trusted choice in Filipino households. Tuff, the first-ever brand of Personal Collection, which began as a toilet bowl cleanser, has since evolved into a comprehensive home care line.

Additionally, most Tuff products are packaged in biodegradable materials, designed to decompose within five to ten years in landfill conditions. This initiative reflects the brand's proactive effort to help address the pressing problem of plastic pollution in the Philippines.

Jun Evangelista, Chairman of the Board of Personal Collection received the Home Brand of the Year Award at the FMCG Asia Awards 2024 in Singapore “This award reflects the hard work and passion our team puts into making Tuff better every day. We're committed to creating quality products that truly make a difference in our consumers’ lives, one home at a time. This fuels our drive to keep innovating and raising the bar in the home care industry,” Jun Evangelista, Chairman of the Board stated.

Tuff's product range has expanded over the years to meet the diverse needs of Filipino households. The line now includes products such as the Tuff Multi-Surface Cleanser, Tuff Protectant, Tuff Liquid Laundry Detergent, and Tuff Germban, among others. All these newest additions carry the same high-quality standard that its loyal customers love about Tuff Toilet Bowl Cleanser.

The FMCG Asia Awards is a prestigious awards series recognizing the most outstanding companies in Asia Pacific’s FMCG industry. The awards celebrate the constant and innovative initiatives in individuals and organizations and provide a venue to spotlight companies such as Personal Collection that are at the forefront of the future of consumer goods in the country.

In addition, Personal Collection continues to garner recognition for its product excellence across various categories. MilkyBright, its flavored milk drink, won the Parent’s Choice Award of the AsianParent Awards 2024. Alfa-1 Antibacterial Soap received the Editor’s Choice Award given by the Esquire Essentials Awards 2024. Aspire Body Spray Romance was recognized as the winner in the Body Mist category, while Check Antibacterial Soap with Moisturizer won in the Liquid Antibacterial Hand Soap category of the Cosmo Awards 2024. One of Tuff's standout products, Tuff Germban has also received the "Best Disinfectant" award from the Smart Parenting Awards 2024.

Moreover, the In The Mood Lipstick Collection was recently named one of the year’s Best Beauty Finds by the Metro Beauty Awards 2024. You may check out the award-winning products and other products from a Personal Collection dealer or visit their official stores on Lazada, Shopee, and https://www.personalcollection.com.ph/.

Personal Collection, a proudly Filipino-owned company, enters an exciting new chapter as it steps boldly into the cosmetics category with the launch of In The Mood lipstick collection.

In a landscape where consumers seek products that empower confidence, In The Mood Lipstick is a true game-changer. In collaboration with industry experts, this lipstick collection is infused with VibeBoost Formula, a first-of-its-kind Mood-Enhancing Technology that’s set to deliver a unique, transformative experience. In The Mood Lipstick doesn’t just make you look good but it has the power to boost your mood with every swipe.

With a selection of bold shades crafted to complement every skin tone, In The Mood combines the beauty of color with the benefits of skincare. Each shade is infused with 12 essential oils to keep lips soft, smooth, and hydrated throughout the day. Meanwhile, the richly pigmented formula provides all-day, comfortable wear with vibrant colors, plus essential sun protection to keep your lips safe from harmful UV rays.

Personal Collection’s lipstick collection features six versatile, uplifting shades in two finishes. For a moisturizing matte look, choose from Ruby Slay, Cherry On Top, and Berry Burst. The Weightless Silky Satin finish includes Ember, Espresso, and Yas Queen Red.

Be in the Mood to slay whatever comes your way with In The Mood Lipstick. You can check it out with a Personal Collection dealer or visit PC’s official stores on Lazada and Shopee.

Shopee: https://s.shopee.ph/1g0wnhQejx
Lazada: https://s.lazada.com.ph/s.nVCVM

Personal Collection, a proudly Filipino-owned direct-selling company, continues to exemplify its commitment to sustainability as it bags a Gold Globee for CSR Program of the Year in Asia-Pacific at the 2024 Golden Bridge Awards and Circle of Excellence Award for Sustainability Company of the Year at the Asia CEO Awards 2024.

At the forefront of this success is the company’s #GreenLifeGreatLife Movement, through which Personal Collection has made significant strides in sustainability. Its manufacturing practices and community impact aim to protect the country's natural resources to ensure a greener, better world for Filipinos today and for future generations.

Personal Collection is the first-ever direct-selling company to transition its products to biodegradable packaging with 87% of its products now contained in this eco-friendly material. Moreover, they have planted 245,000 mangroves and trees, removing 165 tons of coastal debris in alignment with UN Sustainable Development Goals 12, 14, and 15.

The company has also been making efforts in minimizing carbon emissions as well as electricity, fuel, and water consumption; and enhancing distribution efficiency, among others.

Personal Collection takes a holistic approach to sustainability, combining operational efficiency, responsible manufacturing, regulatory compliance, and various green initiatives. The company actively empowers its thousands of employees and millions of dealers to champion these efforts, demonstrating how collective action can create meaningful societal and environmental change. These recent recognitions reflect how Personal Collection has not only thrived but also become more adaptable in an ever-evolving business landscape, underscoring the growing importance of sustainable practices that continue to expand and make an impact.

The Golden Bridge Awards is a prestigious global awards program that recognizes outstanding achievements in business and innovation across various industries. Meanwhile, the Asia CEO Awards is one of the largest business awards programs in the Philippines and Southeast Asia, recognizing leadership excellence in the region.

To learn more about Personal Collection Direct Selling Inc., visit their:

LinkedIn page: https://www.linkedin.com/company/personalcollection-direct-selling-inc/ Website: https://www.personalcollection.com.ph.

White Dove Sweet Lullaby brings a sweet, gentle breeze, cradling your little ones in a dreamy haze of comfort and peace. It's reminiscent of a lullaby sung with notes of fresh apples and citrus fruits, blended with the scent of sweet roses and peonies, providing a soothing and comforting experience. Plus, it's gentle and safe for your baby's skin as it is hypoallergenic and dermatologically tested.

As we continue to experience changing weather conditions, keeping babies fresh and ensuring they sleep well at night or during nap time becomes extremely challenging. White Dove products infused with DreamScentz™ Technology, is clinically proven to help improve sleep quality, enabling a deeper, longer, and more restful sleep—a perfect partner for moms all year round to envelop babies in a sweet embrace.

Provide your baby with lasting comfort beyond bath time with White Dove Sweet Lullaby Baby Wash and Baby Shampoo, made with natural milk protein extract to keep their hair soft and skin moisturized. It's tear-free and gentle on the eyes, giving moms and babies a relaxing and joyful bath experience.

A baby's delicate skin requires extra care. Strengthen their natural skin barrier after a refreshing bath with White Dove Sweet Lullaby Lotion. Its Triple Moisture Formula, Pentavitin™, and natural milk protein extract deeply hydrate the skin, providing up to 48-hour hydration for your little ones.

Complete this nurturing care with protection using White Dove Sweet Lullaby Powder enriched with natural milk protein extract, giving gentle and hypoallergenic care for babies. Its sterilized talc absorbs moisture and features a wetness barrier to repel dampness, while its sun-protective formula shields the skin from harmful rays of the sun.

Enjoy each baby care routine with peace of mind and soothe your little ones with the gentle embrace of White Dove Sweet Lullaby powder, lotion, wash, and shampoo—all infused with DreamScentzTM Technology.

Shop White Dove Sweet Lullaby products now on Shopee and Lazada.

Signup now to be a PC dealer by clicking this link: https://register.pcdsi.ph/?campaign_id=1316

Personal Collection Direct Selling, Inc. just had yet another historic win not only for the environment, but also for the Philippine direct selling industry.

The Filipino-owned company that pioneered the shift from recyclable packaging to biodegradable packaging for consumer goods became the first direct selling company to win the gold award for Asia Pacific Tambuli Awards new category, Leaders for Sustainability and Corporate Purpose Division.

Personal Collection is also the only direct selling company recognized among esteemed corporate giants at the prestigious APAC Tambuli Awards held at Grand Hyatt Manila last June 6, 2023.

Established in 2005, the Tambuli Awards recognizes businesses and brands that live out their purpose and contribute to the common good in society, including Personal Collection’s #GreenLifeGreatLife movement.

The #GreenLifeGreatLife movement highlights Personal Collection's unparalleled efforts in being the first Filipino-owned company that transitioned from recyclable packaging to biodegradable packaging for its consumer goods. It also emphasized the organization’s goal to care for the environment through CSR initiatives and awareness campaigns among stakeholders, including its numerous active dealers from more than 450 branches spread all over the Philippines.

Commitment to the future

First launched as a single business idea, Personal Collection has since grown to provide hundreds of thousands of Filipino dealers across the country with the opportunity to live a Great Life through earning opportunities and superior, value-for-money products, and services. Two years ago, the company embarked on a bigger journey to build a more sustainable future for Filipinos with the #GreenLifeGreatLife Movement that aims to reduce plastic waste in the environment.

The #GreenLifeGreatLife Movement has had other big wins since it was launched in June 2021. As a responsible sustainability leader, Personal Collection has transitioned more than 80% of its products to biodegradable packaging as of May 2023.

Through continuous collaboration with agencies such as the Department of Environment and Natural Resources and the proactive participation of its dealers, Personal Collection was able to plant 55,400 trees and over 190,000 mangrove seedlings to help protect the country’s air quality, reduce carbon dioxide, and preserve ecosystems. Simultaneously, the company has collected 30,000 kilos of plastic and other types of wastes from coastlines and estuaries.

The company likewise reached more than 110 million people through awareness campaigns, taking the next step to educate more and more communities about the need to protect the environment.

To take part in Personal Collection’s initiatives to care for the planet and the next generations, sign up here: https://register.pcdsi.ph/?campaign_id=1105.