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SM Supermarket's certified Angus Beef and Chateau de France

Angus Beef 4/28/2013 03:51:00 PM

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P&G and The Germ Academy, Learning The Dangerous Germs

Cleaning the House 4/28/2013 11:42:00 AM

Cleanliness is very important in our daily lives. Mommies are very particular on family hygiene. As a mommy, we make sure that the deadly germs will not spread on our household.

P&G has a different approach on spreading the good news (take note not spreading the germs) on avoiding and knowing about germs. Recently, they invited press people including bloggers to talked about the danger of germs.

Procter & Gamble (P&G), with the largest lineup of leading brands in consumer packaged goods, launches a campaign to drive awareness and action in fighting germs and bacteria. This summer, P&G targets to educate and empower households, particulary mothers, as they play a key role in ensuring the well-being of everyone in the household.

Clint Navales, P&G Philippines’ Country Communications Leader, discusses the facts and figures on germs that we encounter every day during the P&G Germ Academy media event. According to him, “This is the first time we are presenting our Antibac line as a cleaning system because it is not enough to protect against germs by using just one product. We have to think holistically and determine all possible germ hotspots because it can happen at different points and different times of the day. With the P&G Germ Academy, we’re hoping to give consumers sufficient knowledge about germ protection and offer them the right product solutions that can aid them in maintaining a germ-free environment at home.”

Women Involved in Nation Building’s (WIN) Corazon del Mundo talks about her experiences in dealing with Filipino communities and how they need to improve their hygiene and sanitation practices. “We at WIN are passionate in educating women, particularly mothers, to promote proper hygiene and sanitation to their children to fulfill UN’s Millenium Development Goals of reducing child mortality and promoting maternal health. Now, with the P&G Germ Academy, we are giving them access to information that is targeted to all Filipino mothers to help them improve cleanliness and sanitation at home.” Ms. Corazon del Mundo wants to deliver this kind of approach on their advocacy plus she wants to include the module of Mr. Clint on promoting hygiene in some depressed areas.

PAMET President Romeo Joseph Ignacio discusses about germs and diseases that we might get from them during the P&G Germ Academy media event. “We at PAMET have a good partnership with P&G for over 31 years; from preventing disease transmission in communities such as the use of Safeguard for hand-washing to promoting the importance of good hygiene. With the information shared by P&G from the Germ Academy, we can have more information to share and ensure a healthy living community.

They discussed about the dangerous germs that are present in our house and they are almost everywhere. According to their research, the Phone Receiver has 80% infections rates which we need to be very careful and should be clean always for our kids, they are the ones who always grab the phone everytime it rings. Another spots that made my eyes grew bigger was the kitchen faucet, TV Remote, Doorknob and Bath Faucet has which has 50% of germs. I couldn't imagine that, because those are the parts of the house that my kids always touch.

The luminometer measures the contamination level of items and surfaces. It particularly measures Adenosine Triphosphate (ATP), the universal energy molecule found in all animal, plant, bacterial, yeast, and mold cells.

Oh, I guess I need to be vigilant on this kind of battle, of course with the help of some P&G products that kills germs that producess sickness for my family. During the event they used the Luminometer-measures the contamination, and they found out that one of the guest's cellphone has the highest contamination level ranging I guess around 3,000, thus, the range should be around 500. Oh, what a germs!

P&G provides solutions and has a strong line-up of antibacterial products to help maintaining germ-protection.

One of the realization during the discussion that trigger in my side, that previously my parents in our old house, we used bar detergents on washing the dishes. According to Mr. Clint Navales, using bar is not advisable for the dishes because they don't have the ability to remove grease substance that the dishwashing liquid have. If you use bar you will notice that there is a white spot left on the dishes that will cause germs/bacteria that will lead your family food poison.

The event was very interesting, enlighten that hygiene should be there all the time to have a healthy living. So, mommies your family are germ free already?

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Job Fair 2013 at SM Supermalls

Event 4/27/2013 11:12:00 PM

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THE HUNGER GAMES on Philippine Pay TV

2012 Box Office Hit 4/26/2013 07:32:00 AM

If you've missed THE HUNGER GAMES then you can watch it now on April 28, 2013, Sunday at 9 PM, Star Movies will premiere one of 2012’s biggest box-office breakthroughs, “The Hunger Games,” on pay TV. This film adaptation of Suzanne Collins’ best-selling book series of the same name was a critically acclaimed top-grosser, and audiences will be excited for the chance to enjoy the action-packed drama that entertained millions of moviegoers once again in the comfort of their homes.

"We were so excited to carry the title that we acquired the rights as early as when the project was at the script level. We believed in the film's appeal and were bent on being the first to deliver quality content to our viewers," said Rohit Tharani, programming head of Star Movies.

Although the film is an adventure story that centers on the life of a young girl named Katniss Everdeen, its underlying themes resonate with issues that young Filipinos are facing today. In the fictional world of Panem, which is controlled by a wealthy authoritarian sector called The Capitol, severe poverty and oppression exists along with a widening gap between the rich and the poor. In such a society, residents from the 12 poorer districts do what they can to survive, and suffer quietly as each year a ritual called The Reaping is imposed upon them by The Capitol. Every year, two young “tributes”, a male and female between the ages of 12 and 18, are selected from each District to participate in The Hunger Games, where they fight each other to the death until a sole survivor emerges.

However, in this sea of hopelessness and ruthless self-preservation, goodness prevails in the form of Katniss, who volunteers herself as tribute in place of her younger sister Primrose. These qualities of upholding the importance of family and self-determination in the face of a challenging social and political environment are also bright spots in the Filipino psyche, which faces similar issues today that need to be analyzed more closely as the local elections draw near.

Katniss’ strength as the lead character of “The Hunger Games” was one of the reasons why it drew hordes of adoring audiences when it was shown in the Philippines in March 2012. Viewers identified easily with her character’s love for family and strong will to survive, which were excellently portrayed by Jennifer Lawrence, who later won an Academy Award for her role in the movie “Silver Linings Playbook”. Her maturity lent well to the character of Katniss in “The Hunger Games,” and it was what convinced author Suzanne Collins to cast her in such an important role. Lawrence was supported by a cast of promising young actors, with Liam Hemsworth playing Katniss’ best friend Gale Hawthorne, Amandla Stenberg as Rue, and Josh Hutcherson as Katniss’ partner from District 12 Peeta Wellark. Hollywood heavyweights also gave the film amazing performances, with Woody Harrelson as her trainer Haymitch Abernathy, Stanley Tucci as host Caesar Flickerman, and Donald Sutherland as President Coriolanus Snow.

Widely considered by fans all over the world to be a first-rate adaptation of the first book of a well-loved series, “The Hunger Games” is another highlight in a long list of outstanding films featured on Star Movies that have made it the number one English movie channel. Catch “The Hunger Games” on April 28, Sunday at 9 PM exclusively on Star Movies!

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