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Anything Under the Sun 1/12/2012 10:53:00 AM

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Pinoy Homecoming Hospitality Center Opens at DMIA

Balikbayan 12/29/2011 09:56:00 AM

Balikbayans arriving at the Diosdado Macapagal International Airport (DMIA) in Pampanga, will experience their warmest welcome yet with the opening of the Pinoy Homecoming Hospitality Center at the airport on November 29.

Spearheaded by the Department of Tourism (DOT), the homecoming center is part of the government's ongoing efforts to boost visitor arrivals from the balikbayan market by 25 percent in the next five years. Dubbed as the Pinoy Homecoming campaign, it primarily targets Filipinos based overseas, not only in the United States and Canada but worldwide.

A result of Presidential Proclamation No. 181 “Declaring the Years 2011 to 2016 as the Pinoy Homecoming Years” signed on June 3, 2011, the campaign supports Republic Act No. 6768, as amended, or the “Balikbayan Program.” Under the Balikbayan Program, overseas Filipinos (OFs) are given special privileges and benefits in recognition of their contribution to the growth of the Philippine economy in terms of foreign exchange inflow and remittances.

“This is a campaign that recognizes three things: the invaluable contributions of Filipinos overseas, our urgent need to develop and promote Philippine tourism further and how much can be achieved when government agencies work together,” shares DOT Secretary Ramon Jimenez. “We also have to tap into the market of second and third generation Filipinos abroad and encourage them to discover their roots.”

To reach this set of younger Filipinos abroad, the campaign also has a digital marketing component. Through the website www.pinoyhomecoming.ph, Pinoys abroad can easily access Philippine news portals, tourism products and services, practical balikbayan tips, Philippine holiday and festival calendars, as well as a directory of industry partners and the contact details of DOT’s international offices.

The campaign is supported by Globe Telecom, Duty Free Philippines Corporation (DFPC)and the over 700 partner-merchants nationwide. For more information on the campaign and balikbayan benefits, contact the Pinoy Homecoming Secretariat at 632 525-1255, 632 525-9318 local 268 or 244; fax to (632) 521-6165, or e-mail at tts@dotpcvc.gov.ph.

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ARCHOS Launching Event

Anything Under the Sun 12/29/2011 08:31:00 AM

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BOARDWALK's Personal Shopper

Anything Under the Sun 12/23/2011 12:28:00 PM

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SPEED's Annual Fun Run

Event 12/18/2011 05:21:00 PM

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Watch BUM Grandest Fashion Show

Apparel 11/23/2011 08:37:00 PM

Press Release

Local clothing brand BUM brings the Cosplay trend to the fore with a one-of-a-kind fashion show at the SM Mall of Asia.

If you have a story to tell, don’t keep it to yourself. Flaunt and let the world know through fashion.

This has been the youth’s battle-cry these days. Not only are they daring, wearing their colors on their sleeves proudly, they are pushing the envelope when it comes to dressing up, as well.

Even the term “costume play” or “cosplay”, which is the act of dressing up as a fictional character inspired from an anime TV series, or a character they idolized, has found its way into the youth’s wardrobe. Cosplay is no longer a style but it has become a “trend” that is normally seen and worn on the streets.

To underscore this “daring” and “experimental” style philosophy, BUM is putting together a fashion show on November 25 at the Music Hall of the Mall of Asia in Pasay City.

Called Reveal Your Darkside, this fashion celebration is the culminating event of an ongoing nationwide contest. Since August 8, BUM has been receiving through its website (http://www.bumequipment.com.ph) countless entries from young stylistas who want to share the world their passion for the brand and the cosplay trend.

Interestingly, the fashion show will also showcase BUM’s new collection for the Holidays. So cosplay and BUM fanatics can expect a one-of-a-kind fashion event that would inspire them to express their angst, passion, and identity more freely through BUM Collections. Mall goers will enjoy BUM’s treats as early as 1pm with live games on screen. Shoppers can play live video games at the Music Hall venue and win fabulous prizes courtesy of our sponsors Netopia Internet Café and Ideal Vision. Register as early as 1pm and get a chance to win prizes in our event raffle such as NOKIA C1 cellphones, five (5) pieces of P500 GLOBE prepaid loads and BUM gift packs. Raffle draw will be held at exactly 6:30pm. BUM products are available at BUM Boutiques and leading Department Stores nationwide. For Show details, visit www.bumequipment.com.ph and like us at www.facebook.com/bumequip .

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