The wait is over! The globally celebrated Japanese dessert brand Warabimochi Kamakura has officially opened its doors at SM Megamall’s Level 3, Mega Fashion Hall. Known for its melt-in-your-mouth magic, this viral sensation is the latest addition to SM Supermalls’ reputation as the #HomeOfFirsts, bringing first-to-market brands and world-class culinary experiences to Filipino foodies.

A Taste Fit for Royalty

Once a delicacy reserved for Japanese royalty, warabimochi has been reimagined by Warabimochi Kamakura into a global phenomenon. Crafted with a secret recipe and premium ingredients, their signature warabimochi boasts a delicate, jelly-like texture that dissolves blissfully in your mouth. Available in Kinako (roasted soybean flour) and Matcha, each serving is paired with a luscious Kuromitsu syrup that elevates the flavor.

But the experience doesn’t end there—Warabimochi Kamakura is also famous for its warabimochi drinks, a modern twist on the classic dessert. These refreshing beverages come packed with chewy warabimochi pieces in flavors like Matcha, Hojicha, Strawberry, Coffee, and the zesty Matcha Lemonade. Don’t miss out on their limited-edition seasonal flavors, with the first to be launched this Valentine's Day, which are always worth the wait!

A Global Sensation Lands in Manila

With over 65 stores across Japan and a growing presence in foodie destinations like South Korea, Hong Kong, Singapore, Thailand, USA, Australia and China, Warabimochi Kamakura has captured the hearts of dessert lovers around the world. Known for its viral appeal and signature taste, it’s no surprise that the brand has become synonymous with long lines and eager customers. Now, as part of SM Supermalls’ #HomeOfFirsts, SM Megamall is proud to be the exclusive Philippine destination where you can experience this sweet sensation firsthand.

Discover What’s New at SM Megamall

SM Supermalls takes pride in being the #HomeOfFirsts—bringing you the best in world-class dining, first-to-market brands, and groundbreaking experiences that redefine what it means to have it all. Warabimochi Kamakura’s arrival at SM Megamall expands the mall’s roster of brands offering Filipino mallgoers unforgettable experiences that both inspire and connect communities. Don’t miss the chance to indulge in the world-renowned Japanese dessert phenomenon—come visit and be part of this sweet sensation!

Stay connected! Follow @kamakura_philippines on Instagram for updates, exclusive content, and sneak peeks. For more sweet discoveries and exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

This Valentine’s Day, Infinix invites you to celebrate love in all its forms through its exciting XPRESS LOVE STORY and BINGO XPRESS CARD initiatives. Whether you’re a gamer, a tech enthusiast, or simply someone with a heartwarming story to share, this is your chance to connect, inspire, and win exclusive prizes!

XPRESS Love Story Season 2: Share Your Love, Inspire Others

The XPRESS Love Story podcast is back for its second year, bringing even more heartwarming and inspiring stories to life! Following the success of its debut, this year’s edition will premiere on February 8, featuring the top three love stories shared by our amazing XFans.

These incredible tales will be showcased on the official Infinix Facebook page, where fans can vote for their favorite from February 11 to 13. The winning story will receive an Infinix phone and an exclusive baking experience at IDIM DIY Bakery—the perfect way to celebrate Valentine’s Day in style!

But that’s not all! In partnership with IDIM DIY Bakery, ZERO Flip users who visit select stores (SM Megamall, SM North EDSA, and Ayala Malls Manila Bay) between February 1 and 14 can enjoy a free cake and take part in a fun baking session. This exclusive offer is available while supplies last, so don’t miss the chance to treat yourself this Valentine’s season!

Join us as we celebrate love, community, and creativity. Share your story, inspire others, and make this year’s XPRESS Love Story truly unforgettable.

Submit your story here and celebrate #InfiniteLove with Infinix.

Bingo XPRESS Card: Play, Engage, and Win

Valentine’s Day just got more fun with the Bingo XPRESS Card activity! Join the challenge and tick off your Valentine’s goals for a chance to win exclusive prizes.

How to Participate:

Follow Infinix Philippines on Facebook and TikTok (@infinixphilippines).

Join the Infinix Philippines Official Facebook Group and XClub Messenger.

Mark your Bingo XPRESS Card, share it on your profile, and comment with a screenshot as proof of your participation.

Mark your calendars and don’t miss this unique chance to share your story, engage with the Infinix Community, and make this Valentine’s Day truly unforgettable.

For more information, visit the official Facebook page and stay updated with the latest announcements.

 In celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society Philippines (ASP), and GMA Pictures partnered to host a successful sensory-friendly screening of the award-winning film "Firefly" on January 17, 2025. Over 2,000 participants across 10 SM malls, including children on the autism spectrum and their families, enjoyed a heartwarming and inclusive movie experience.

"Tuwing pumapasok kami sa mga SM malls, damang-dama namin acceptance, accomodation, and appreciation. It is the norm here," said Autism Society Philippines (ASP) Chair Emerita Dang Uy Koe.

A child on the autism spectrum shares a smile with their loved one during the sensory-friendly screening of "Firefly" at SM Southmall.

SM Cares, SM Cinema, Autism Society Philippines, and GMA Pictures join forces to bring a sensory-friendly screening of "Firefly" to children on the autism spectrum and their families at SM North EDSA Cinema.

“Firefly” stars Alessandra De Rossi (right) and Euwenn Mikaell (left) grace the sensory-friendly screening at SM North EDSA Cinema. Creating a welcoming space

The "Lights Up, Sounds Down" event went beyond entertainment. By adjusting lights and volume, creating a relaxed atmosphere, and allowing for movement and vocalizations, the screening catered to the specific needs of attendees on the autism spectrum. This empowered them to enjoy the movie at their own pace and comfort level.

Autism Society Philippines (ASP) National Spokesperson Mona Magno-Veluz shares a message in a video celebrating National Autism Consciousness Week.

A heartwarming moment captured at the sensory-friendly screening of 'Firefly' at SM City Olongapo Central, where families enjoyed a welcoming and inclusive movie experience.

"At SM Supermalls, we firmly believe that creating spaces where every individual feels valued, respected, and included is a responsibility we hold dearly. This is a way of life here," said SM Cares Program Director for Disability Affairs Engr. Bien Mateo.

The guests experience the magic of "Firefly" at the sensory-friendly screening in SM City Telabastagan, Pampanga.

An invited guest is captivated by the sensory-friendly screening at SM City Marikina.

A boy enjoys the special screening and shows respect and gratitude with a traditional 'mano po' at SM City Cebu.

Ongoing commitment

Positive feedback from families echoed the event's success. Many expressed appreciation for the inclusive environment, highlighting the joy and comfort it provided. This powerful experience underscores the importance of catering to the autism community's needs.

SM Cares: Championing inclusion

A commitment to inclusivity requires ongoing effort. SM demonstrates this by investing in employee training programs to better support individuals on the autism spectrum and their families. Additionally, SM Cinema prioritizes accessibility features within their theaters, creating a welcoming environment for all guests.

SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, with programs that support communities, promote social inclusion, and care for the environment. Aside from the program on Persons with Disabilities (PWDs), its advocacies include Programs for the Environment, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the SM Bike-friendly initiative.

To learn more, visit www.smsupermalls.com/smcares.

SM Podium elevates its sophisticated dining experience with the launch of Lusso by Margarita Forés—the first Margarita Signature restaurant, established by the celebrated chef and restaurateur Margarita Forés, to become part of SM’s prestigious portfolio. With the festive season in full swing, Lusso offers the perfect setting to celebrate life’s special moments, whether it’s a holiday gathering, a romantic dinner, or a quiet indulgence with loved ones.

Renowned for her world-class culinary artistry, recognized as Asia’s Best Female Chef in 2016 by Asia’s 50 Best Restaurants, Forés brings her signature touch of elegance and exceptional flavors to this exciting new addition. Lusso promises an extraordinary culinary journey that combines the finest ingredients, impeccable presentation, and flavors that linger long after the last bite. Known for her innovative approach to Italian cuisine and her dedication to celebrating Filipino flavors on the global stage, Forés brings unparalleled expertise and a passion for excellence to every dish. At Lusso, dining becomes more than just a meal—it’s an experience.

Lusso is the perfect setting for creating unforgettable memories. Whether you’re planning an intimate dinner with someone special, hosting a cozy family gathering, or celebrating milestones with your closest friends, the restaurant offers the perfect backdrop to celebrate the season in style.

Lusso is a natural inclusion in SM Podium, seamlessly aligning with its reputation as a haven for elevated experiences through its curated offerings, sophisticated ambiance, and dedication to world-class dining. Offering an exquisite menu designed to indulge the senses, the restaurant is an invitation to savor life’s finer moments. 

Signature dishes like the Portobello Mushroom, Asparagus & Goat Cheese Mille-Feuille and the decadent Lobster Linguine highlight Lusso's commitment to culinary artistry. From sumptuous dishes crafted with precision to an ambiance that radiates understated luxury, Lusso transforms every visit into an unforgettable affair.

Visit Lusso at SM Podium and make this festive season truly special. Whether you're indulging in a celebratory feast or treating yourself to an unforgettable dining experience, Lusso offers more than just a meal—it’s a taste of refined luxury. Discover more reasons to celebrate, more moments to savor, and more for you at SM, where exceptional dining meets the spirit of togetherness. 

Imagine a world powered by the sun, the ultimate source of life. As climate change worsens due to fossil fuel use, sustainable energy alternatives are more crucial than ever. The Philippines, with its abundant sunlight, is uniquely positioned to harness solar power and help combat climate change. In 2024, Manila experienced around 4,440 hours of daylight, which translates to a significant potential for solar energy production.

SM Prime recognized this potential early on. In 2014, SM North EDSA became the first commercial property in the Philippines to install solar photovoltaic (PV) panels on its roof, achieving the largest installation in Southeast Asia at the time. This move signaled the beginning of SM Prime’s commitment to renewable energy and energy efficiency.

SM Supermalls President Steven Tan explains, “SM’s environmental sustainability began with energy and water conservation. Revolutionizing our malls’ energy efficiency through renewable sources magnifies our responsibility to serving people and the planet.”

Today, SM Supermalls operates 44 malls with solar PV systems, generating a combined peak energy of 51.6 megawatts (MW). The largest installation is at SM City Santa Rosa. With a total of 96,000 solar panels across malls in Luzon and Visayas, SM Prime holds the Philippines’ largest solar energy portfolio, covering around 33 hectares. These efforts are a vital part of the company’s Net Zero by 2040 strategy, aimed at reducing its carbon footprint.

This 51.6 MW capacity significantly cuts carbon emissions, providing clean energy that powers thousands of homes or removes thousands of cars from the roads. It also reduces the need for coal, offering environmental benefits for both the planet and local communities.

The solar power generated directly fuels essential mall operations like lighting and escalators, reducing SM Supermalls' reliance on the national grid. This, in turn, helps stabilize the power supply, reducing the risk of outages and easing the burden on electricity providers. By tapping into clean, renewable energy, SM Prime is contributing to a more sustainable future for the Philippines.

SM Prime’s sustainability efforts extend beyond solar energy. The company also focuses on waste management, water conservation, and air quality initiatives, all designed to minimize environmental impact. Through these comprehensive measures, SM Prime strives to create a positive change while ensuring responsible, innovative operations.

In sum, SM Prime’s large-scale adoption of solar PV systems, combined with its broader environmental initiatives, exemplifies its dedication to creating a sustainable future for the Philippines. By leading in renewable energy and sustainability, SM Prime is helping pave the way for a cleaner, greener, and brighter tomorrow.

The SM Mall of Asia (MOA) Complex, a 67-hectare landmark along Manila Bay, showcases SM Prime Holdings’ commitment to leveraging technology and innovation for disaster resilience and community protection for all its projects.

Initially conceived as a pioneering mixed-use development on reclaimed land spearheaded by the Philippine government, it has evolved into a benchmark of safety and stability, fulfilling the vision of founder Henry Sy, Sr., who aspired to create “a destination that brings joy and opportunities to millions.”

Expanding on his father’s vision, Hans Sy, SM Prime Executive Committee Chairman and co-chair of ARISE Philippines under the United Nations Office of Disaster Risk Resilience (UNDRR), emphasizes the importance of creating resilient, sustainable spaces that prioritize both safety and community well-being.

"We believe that safety is the cornerstone of thriving communities," Mr. Sy states. In affirmation of this belief, he stands as the first Filipino elected to the UNDRR ARISE Global Board.

Launched in 2015, ARISE Philippines is the country’s 157-member-strong premier private sector alliance united by a shared vision of a resilient and prosperous future. The organization, the first country network established by the UNDRR, aims to minimize disaster-related loss of life, ensure investments and assets are risk-informed, and build infrastructure capable of withstanding both natural and man-made hazards.

SM Prime’s commitment to resilience is evident in the very design of the MOA Complex, which incorporates cutting-edge disaster resilience features to protect against the unique challenges posed by its coastal location.

Before construction began, SM Prime engaged the expertise of Jan de Nul, a renowned Belgian coastal development company. Their extensive research and studies ensured the viability of the project, taking into account the complex interplay of land and sea. To create a resilient structure, the company conducted risk reviews in which the following components are incorporated: Identify, analyze, plan, mitigate, and monitor. This meticulous pre-engineering phase laid the groundwork for a structure, completed in 2006, that was capable of withstanding the test of time and nature.

One of the key challenges addressed was soil erosion. To combat this, the team implemented a sophisticated system of wick drains. These drains act as pathways for pore water in soft, compressible soil, effectively preventing erosion and ensuring the stability of the land. This technology, while more costly than traditional methods, provides a significantly higher degree of protection, particularly against liquefaction during seismic events.

The threat of ground liquefaction, a phenomenon where soil loses its strength and behaves like a liquid during earthquakes, was also mitigated through innovative foundation design. Driven and bored piles, combined with precise excavation methods, provide the complex with robust resistance against liquefaction and seismic activity.

Reference photo for the driven piles methodology, which protects against soil liquefaction and provides strength against earthquakes.

To protect against storm surges, a common threat in coastal areas, the complex boasts a robust seawall. This seawall, standing 4.5 meters higher than the Mean Lower Low Water (MLLW) mark, is further reinforced by a wave return feature. This inverted structure deflects high waves back towards the sea, minimizing their impact on the complex. A network of drainage channels further enhances flood prevention during storm surges.

These features were instrumental in protecting the complex during Typhoon Pedring (international name Nesat) in 2011, as well as in all succeeding severe weather disturbances this year, where the MOA Complex emerged largely unscathed while helping nearby areas avoid being inundated by prolonged deep flooding.

The wave return feature redirects water back into the bay, providing protection from high waves.

The Mall of Asia (MOA) Complex higher seawall and elevation prevent damage to the structure from rising sea levels. (Inset) In addition, the drainage channels along the MOA Complex are wide and deep enough to fit two buses side by side, helping prevent flooding from storm surges.

The complex's resilience extends beyond its foundation. The main road and all structures are elevated significantly above the National Building Code requirements, further minimizing the risk of flooding. Buildings are equipped with Earthquake Recording Instruments (ERI) that monitor seismic activity and provide valuable data for disaster preparedness.

The structural integrity of the buildings themselves is also paramount. The roof deck, for instance, is designed to withstand substantial loads, ensuring it can serve as a safe refuge during emergencies. The exterior façade is concrete masonry walls with Exterior Insulation Finishing Systems (EIFS), designed to withstand wind speeds of up to 270 kph and provide excellent insulation. This commitment to safety transforms SM Supermalls like the SM MOA into havens for the community during times of crisis.

SM Prime's dedication to disaster resilience is not merely a response to potential threats; it is a proactive strategy integrated into the DNA of all its business operations. The company automatically allocates a significant portion of its capital expenditure to disaster resilience research and construction, recognizing that investing in safety is an investment in the future.

SM Prime's longstanding reputation as a responsible property developer is built not only on its contributions to the country’s economic growth and the creation of dynamic lifestyle destinations, but also on its unwavering commitment to protecting the lives and livelihoods of the communities it serves. The MOA Complex stands as a powerful symbol of this commitment, a beacon of resilience in the face of natural adversity.

Many of us think of chickenpox as a childhood illness — a harmless rite of passage that fades into memory once the itchy blisters heal. However, what most people don't realize is that the virus behind chickenpox, the varicella-zoster virus (VZV), never really leaves the body. Instead, it lies dormant in the nervous system for years, only to reawaken later in life as a painful and potentially debilitating condition known as shingles.1

Shingles, or "kulebra" as it’s locally known, is a viral infection that can cause severe discomfort. It’s the same virus that caused your chickenpox but reawakens when your immune system is weakened.2

In a radio interview, Family Medicine and Geriatrics Expert Dr. Cheridine Oro-Josef, likened the pain of shingles to "a dormant volcano suddenly coming to life."3 She emphasized that the most challenging symptom isn’t the rash itself, but rather the nerve pain known as postherpetic neuralgia4 or long-term nerve pain. Her patients often described this pain as "barbed wires" piercing the skin, which can linger for months or even years after the rash has healed.

"When it develops there, it can be extremely painful because it affects the nerves. Our sensations come from our nerves, so if they are inflamed or affected, the pain can be really intense,” Dr. Oro-Josef said.

Shingles primarily affects older adults, particularly those over 50,2 as well as individuals with weakened immune systems due to conditions such as asthma, coronary heart disease, chronic obstructive pulmonary disease, depression, or rheumatoid arthritis.5 In fact, about 24 percent of adults aged 50 to 59—around 2 million Filipinos—are at risk of developing shingles.6

Spotting the signs

Shingles often starts with signs that are easy to miss. You might feel itching, tingling, or a burning sensation on one side of your body.4 This early feeling can seem like a minor skin irritation but is actually a warning of more noticeable symptoms to come.

As shingles progresses, a painful rash usually appears. It begins with a few red spots or small blisters that quickly turn into clusters of fluid-filled blisters, which then crust over. In addition to the rash, shingles can cause sharp, shooting pain that can last for more than 10 days.4 You might also experience fever, headaches, sensitivity to light, and fatigue.2 

Dr. Oro-Josef noted that since the VZV can spread through direct contact with fluid from shingles blisters or through airborne particles if the blisters burst, individuals with shingles should isolate themselves. This helps prevent spreading the virus, especially to those who haven’t had chickenpox or been vaccinated.3

Personal Collection (PC), one of the leading Filipino-owned direct-selling companies, bags the “Home Brand of the Year - Philippines” at the FMCG Asia Awards 2024 for its flagship brand, Tuff, making it the only Philippine brand to receive the award this year.

The award-giving body recognized Tuff's commitment to expert cleaning and sustainability, solidifying its status as a trusted choice in Filipino households. Tuff, the first-ever brand of Personal Collection, which began as a toilet bowl cleanser, has since evolved into a comprehensive home care line.

Additionally, most Tuff products are packaged in biodegradable materials, designed to decompose within five to ten years in landfill conditions. This initiative reflects the brand's proactive effort to help address the pressing problem of plastic pollution in the Philippines.

Jun Evangelista, Chairman of the Board of Personal Collection received the Home Brand of the Year Award at the FMCG Asia Awards 2024 in Singapore “This award reflects the hard work and passion our team puts into making Tuff better every day. We're committed to creating quality products that truly make a difference in our consumers’ lives, one home at a time. This fuels our drive to keep innovating and raising the bar in the home care industry,” Jun Evangelista, Chairman of the Board stated.

Tuff's product range has expanded over the years to meet the diverse needs of Filipino households. The line now includes products such as the Tuff Multi-Surface Cleanser, Tuff Protectant, Tuff Liquid Laundry Detergent, and Tuff Germban, among others. All these newest additions carry the same high-quality standard that its loyal customers love about Tuff Toilet Bowl Cleanser.

The FMCG Asia Awards is a prestigious awards series recognizing the most outstanding companies in Asia Pacific’s FMCG industry. The awards celebrate the constant and innovative initiatives in individuals and organizations and provide a venue to spotlight companies such as Personal Collection that are at the forefront of the future of consumer goods in the country.

In addition, Personal Collection continues to garner recognition for its product excellence across various categories. MilkyBright, its flavored milk drink, won the Parent’s Choice Award of the AsianParent Awards 2024. Alfa-1 Antibacterial Soap received the Editor’s Choice Award given by the Esquire Essentials Awards 2024. Aspire Body Spray Romance was recognized as the winner in the Body Mist category, while Check Antibacterial Soap with Moisturizer won in the Liquid Antibacterial Hand Soap category of the Cosmo Awards 2024. One of Tuff's standout products, Tuff Germban has also received the "Best Disinfectant" award from the Smart Parenting Awards 2024.

Moreover, the In The Mood Lipstick Collection was recently named one of the year’s Best Beauty Finds by the Metro Beauty Awards 2024. You may check out the award-winning products and other products from a Personal Collection dealer or visit their official stores on Lazada, Shopee, and https://www.personalcollection.com.ph/.

As part of GMA’s commitment to delivering the biggest and most comprehensive election coverage for the upcoming 2025 Midterm Elections, GMA Regional TV and Synergy, in partnership with GMA Integrated News, kicks off its ‘GMA Masterclass: Eleksyon 2025 Dapat Totoo Series’ with its first leg in Mindanao on January 22 to 25.

‘GMA Masterclass: Eleksyon 2025 Dapat Totoo Series’ is heading to Notre Dame of Dadiangas University, General Santos City on January 22; Holy Cross of Davao College, Davao City on January 23; Liceo De Cagayan University, Cagayan de Oro City on January 24; and Central Mindanao University, Bukidnon on January 25. The programs start at 9 a.m.

Leading the discourse are award-winning speakers led by broadcast journalist Tina Panganiban-Perez, GMA News Online Managing Editor Lou Albano, GMA Integrated News Social Media Assistant Manager Theodore Ortiz, and GMA Sportscaster and Analyst Martin Antonio.

Panganiban-Perez is a multi-awarded Senior Reporter of GMA Integrated News. She joined the Network in 1992 and has since covered various beats for TV and Radio, including Malacañang, COMELEC, Department of Justice, Supreme Court, Department of Health, and the House of Representatives.

A lifestyle and culture journalist for 20 years, Albano is in charge of the digital group’s climate coverage, which reports on the intersections of gender and climate, plastic pollution and health, art and the environment, and climate and cities. She was the only Filipino member of the second cohort of the Oxford Climate Journalism Network. In 2024, Albano was awarded a CCMP Fellowship from the Earth Journalism Network to cover COP29 in Baku, Azerbaijan.

Ortiz, meanwhile, leads a team of digital journalists and online content producers that monitor, curate, and disseminate content for more than 85 million online followers on various social media platforms. His dedication to his craft has resulted in various international recognitions – including his AI Sportscasters Project for GMA Integrated News, which was recognized at the Asia Pacific Broadcasting + (plus) Awards in 2024.

Lastly, a former NCAA champion athlete and San Beda Red Lions Coach, Antonio is currently a sportscaster and analyst for GMA Synergy. He has covered multiple leagues both locally and internationally, which has given him extensive experience in truthful and unbiased sportscasting.

“GMA Integrated News, Regional TV, and Synergy are committed to ensuring that every Filipino, especially the youth, is engaged in our fight against misinformation and disinformation, particularly as we approach the 2025 Philippine Midterm Elections. Our invited speakers for the ‘GMA Masterclass: Eleksyon 2025 Dapat Totoo Series’ are seasoned professionals ready to share valuable insights and relatable experiences with young Mindanaoans. Through this initiative, we aim to remind the youth of their vital role as citizens in participating and upholding the highest standards of honesty and integrity during elections,” states Oliver Victor B. Amoroso, Senior Vice President and Head of GMA Integrated News, Regional TV, and Synergy.

Set to share her talent as a guest artist during the ‘GMA Masterclass: Eleksyon 2025 Dapat Totoo Series’ is The Clash Season 4 Grand Champion Mariane Osabel. Keeping the conversations interactive and insightful as the host of the 4-day event is fellow Sparkle artist Migs Almendras.

For inquiries, kindly contact synergy@gmanetwork.com.

For more updates on GMA Network, visit www.GMAnetwork.com.

Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera with the LG OLED evo AI G4 at the BenCab Museum Larawan Hall

In a groundbreaking collaboration, LG Philippines and National Artist for Visual Arts Benedicto “BenCab” Reyes Cabrera have joined forces to bring advanced OLED technology to the BenCab Museum in Tuba, Benguet. This partnership redefines how art is experienced, introducing a cutting-edge digital platform for Filipino creativity.

A Seamless Fusion of Tradition and Innovation

The lobby of the BenCab Museum now greets visitors with the LG OLED Posé, a 55-inch masterpiece of design and engineering. Its self-lit OLED technology, vibrant colors, and the α9 Gen5 AI Processor 4K make it an elegant stage for showcasing digital art. Wrapped in muted beige fabric with soft lines, the Posé blends effortlessly with the museum's modern aesthetic, setting the tone for an immersive visual journey.

Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera with the LG OLED 55” Posé at the BenCab Museum’s reception hall

In the Larawan Hall, the LG OLED evo AI G4 transforms the way art is presented. Its advanced α11 AI Processor and Brightness Booster Max reveal intricate textures and vivid colors with breathtaking clarity, perfectly adapting to the room's lighting. The One Wall Design seamlessly integrates with the hall’s curated display, making the TV a stunning centerpiece for traditional and contemporary Filipino artworks alike.

Philippine National Artist for Visual Arts Benedicto “BenCab” Cabrera with the LG OLED evo AI G4 at the BenCab Museum Larawan Hall

A Shared Vision: Honoring Filipino Creativity

LG Philippines’ Managing Director, Mr. Nakhyun Seong, expressed pride in this collaboration: “At LG, we believe in empowering artists to push boundaries. By integrating OLED technology, we’re creating opportunities for a new kind of digital art, bridging the gap between tradition and innovation.”

BenCab echoed this sentiment, saying, “LG’s OLED TVs open new avenues for presenting art in ways that resonate with modern audiences. This partnership enhances the museum’s ability to inspire and educate, while honoring Filipino culture.”

The BenCab Museum enriches its visitors' connection to the Philippines' vibrant cultural history, fostering creativity and promoting art education. These efforts align seamlessly with LG's mission of “Innovation for a Better Life,” celebrating Filipino culture and inspiring future generations.

Through this partnership, LG Philippines and the BenCab Museum invite audiences to experience art in its most vivid form—a tribute to Filipino ingenuity brought to life through cutting-edge technology.